Outsourced marketing programmes

£1,000

per month

£2,000

per month

£3,000

per month

Our marketing programmes provide a complete marketing solution to small and medium sized business that have little or no in-house marketing resource. If you already have a marketing team you can use one of our programmes to support their work with our additional expertise in digital and traditional marketing channels.

Each programme includes everything needed to get your marketing off to a fresh start, including:

  • A business fact find so that we understand where you are and where you want to be.
  • A complete marketing audit so we know about your markets, competitors and environment.
  • A bespoke marketing strategy explaining how your business should be marketed and why.
  • A 90-day marketing activity plan detailing what we will do, when and how your budget will be allocated.
  • Delivery of your marketing by Cognique.
  • Measurement of your marketing and monthly reporting from your dedicated account manager.

The initial contract period is just three months. Get started by choosing a programme for your business or read more about our marketing programmes below.

  • Programme Benefits

    • Complete marketing solution
    • Cost-effective expertise
    • Measured results
    • Tailored to your business
    • Fixed costs
    • Initial three-month contract
  • Why Cognique

    • Honest, personal service
    • One stop shop for all your marketing needs
    • Creative and innovative
    • UK based marketing experts
    • Integrated digital and traditional marketing
    • Serving UK businesses since 2003
  • Limited Availability – Act now

    We choose to provide a personal service to a limited number of clients at any one time therefore the availability of programmes is restricted.

    Please refer to each programme below to see our current availability.

  •  

    Foundation programme

    £1,000 per month*

    The Foundation programme is ideal for smaller businesses that don’t have anyone working on their digital marketing but need cost-effective expertise without employing a full time marketer.

    Questions? Read our marketing programme FAQs below

    get started

    *Initial three-month contract, excludes VAT.

     

    £1,000

    per month

    Initial marketing audit
    Bespoke marketing strategy
    Digital marketing
    Dedicated marketing manager
    Monthly reports
    Quarterly reviews
     

    Enhanced programme

    £2,000 per month*

    The Enhanced programme is ideal for small and medium sized businesses looking to grow through digital marketing but lack the time and expertise to deliver results for themselves.

    Questions? Read our marketing programme FAQs below

    get started

    *Initial three-month contract, excludes VAT.

     

    £2,000

    per month

    Initial marketing audit
    Bespoke marketing strategy
    Digital marketing
    Website design/development
    Dedicated marketing manager
    Monthly reports
    Quarterly reviews
     

    Integrated programme

    £3,000 per month*

    The Integrated programme is ideal for ambitious companies looking to grow their business with regular integrated marketing activities carried out both online and offline.

    Questions? Read our marketing programme FAQs below

    get started

    *Initial three-month contract, excludes VAT.

     

    £3,000

    per month

    Initial marketing audit
    Bespoke marketing strategy
    Digital marketing
    Website design/development
    Traditional marketing
    PR and event management
    Dedicated marketing manager
    Monthly reports
    Quarterly reviews
     

    Frequently asked questions

  • FAQ

    What is an initial marketing audit?

    An initial marketing audit is how we get to learn about your business. While the level of detail we go into we depend on the programme you choose and the complexity of your business you can expect us to cover and document the following:

    • Business goals
    • Review of recent sales and marketing activity
    • Market and buyer personas
    • SWOT analysis
    • Competitor analysis

    What is a bespoke marketing strategy?

    Unlike some, we do not claim to provide a ‘one size fits all’ complete digital marketing system. Instead we use the information gathered during the initial marketing audit to create a unique marketing strategy just for your business. As with the initial audit, the level of detail we go into we depend on the programme you choose and the complexity of your business but you can expect us to cover and document the following for you:

    • How we intend to reach your market, including channels and techniques
    • A three-month marketing activity plan tailored to your programme budget
    • Recommended Key Performance Indicators (KPIs)

    What is digital marketing, and what’s included?

    Digital marketing is any marketing carried out online, including website Search Engine Optimisation (SEO), content marketing, Pay Per Click (PPC) advertising, social media marketing and email marketing. We will only recommend and carry out those activities we believe are suited to your business and its market.

    What is traditional marketing, and what’s included?

    Traditional marketing includes print advertising, direct mail, PR, events and networking. As with digital marketing the mix of traditional marketing activities we do for you will be tailored to meet your business needs and goals.

    Can you redesign and build my website as part of a programme?

    Yes, this is an option with our Enhanced and Integrated programmes. We would advise you if this is necessary as part of the marketing audit.

    What is integrated marketing?

    Integrated marketing is when all your digital and traditional marketing work smoothly together. For more information visit our integrated marketing explained page.

    What is the benefit of having a dedicated marketing manager?

    A dedicated marketing manager means you have a single point of contact with someone who understands your business and is responsible for ensuring we fulfill our promises.

    What is included in the monthly reports?

    Your monthly report will include the Key Performance Indicators (KPIs) we agree with you, plus any additional comments and recommendations. Typical KPIs include:

    • Website metrics including visitors, enquiries or sales
    • Search engine results
    • Pay Per Click advertising reports
    • Social media metrics
    • Email marketing metrics

    What is covered in the quarterly reviews?

    A quarterly review is a chance to catch up by phone or in person to discuss the progress made to date as well as any future changes. After the review a plan will be produced for the next three-month programme.

    What is the minimum period for each programme?

    All programmes start with an initial three-month contract. If you are happy with our progress we ask you to renew your contract for a further 12 months. If you are not satisfied at the end of the initial period you can stop using our services immediately without incurring any further cost.

    Why is the availability of each programme limited?

    To maintain our high standards with a service tailored to each client plus personal service we only work with a limited number of clients at any one time.

    Can the programmes be customised to suit our needs?

    Yes, each programme can be customised to suit your business. So for example if you are a marketing manager with a strategy already in place, we can deliver your plans for you as your outsourced marketing department.

    Which type of businesses do the packages suit?

    We have worked with a wide variety of both B2B and B2C businesses. And because we invest the time at the beginning to understand your business, your programme will be unique to your business.

    How do I know which package is right for my business?

    Request a proposal and we will recommend a programme best suited to your needs.

    Can I buy a marketing programme online?

    Marketing programmes are not currently available to buy online.

    What if we don’t need a marketing programme – can you still help?

    If you just need help with a particular aspect of your marketing we can also provide individual marketing services on a quoted project basis.

  • £1,000

    per month

    £2,000

    per month

    £3,000

    per month