Marketing Strategy

Do you have a marketing plan?

Most businesses don’t take the time to plan their marketing efforts, causing poor results and wasted time and money. Because of this most businesses aren’t as successful as they could be. How’s your business doing?

Who should use our marketing strategy service?

Our marketing strategy service is suitable for businesses that don’t have a written marketing plan and need help to develop their strategy and programme of marketing activities. Typically we work with the business owners, directors or senior managers. If you already have a marketing plan you might still need this service, especially if there are changes that affect your business such as:

  • A decline in marketing or sales
  • New products or services
  • A change in your markets
  • Competitor developments

Our process for creating your marketing strategy

Before we recommend a strategy and activity plan, we start by listening and learning. To help you we’ll need to know about:

  • The history of the business
  • Your customers
  • Your products/services
  • Opportunities and challenges
  • Your sales process
  • The goals for the business

Once we understand your business we then audit your existing marketing activity. We’ll look at how you have been promoting the business both online and offline, as well as any results of your activities. The more information you can provide, the better informed we will be. But don’t worry if you don’t have much for us to go on, we can create a marketing plan for you from scratch.

We create your marketing plan for you so you don’t have to

 With our research into your business completed, we will then produce a report containing the following:

  • An executive summary describing your business situation
  • Our recommended strategies to reach your business goals
  • An initial 90-day marketing activity plan with budget

Once we have created your marketing plan we can also deliver it for you. To find out more read about our outsourced marketing service.

How long will it take, how much will it cost?

Depending on your circumstances this process typically takes between 1 and 5 days. After an initial free meeting we’ll give you a fixed quote for the amount of time we think it will take. If it takes us any longer we won’t charge you any extra. Our day rate for this service is £720 plus VAT. We can get quite a lot done in a day!

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related case studies

 “We have been really pleased with the work they have done”Kevin BondSomerlap Forest Products