Social media marketing is a way of promoting interest in your products/services and driving visits to your website using social media networks such as blogs, Twitter, Facebook, Google+, YouTube, LinkedIn, Pinterest and Instagram, to name a few. While social networks can be thought of as broadcast media, each has its own etiquette and blatant sales messages are best avoided. As the social networks strive to turn themselves into profitable businesses they are reducing the opportunities to promote your business for free. Instead they are offering access through Pay Per Click advertising and promoted messages. This change presents both challenges and opportunities for businesses to leverage the power of social media.
Why should I be doing Social Media Marketing?
Social media is no longer a choice for all but the most traditional businesses – participation is increasingly a basic requirement expected by modern consumers and buyers in both B2C and B2B markets. Prospects are using social media to research, review and recommend suppliers. Customers are turning to social media as the most effective means to find answers to their questions. Your competitors could be winning new business via social media because you are not there!
Why should Cognique be doing my Social Media Marketing?
We think the best people to be running your social media are the people in your business! However we accept not every organisation has the resource. Our social media marketing services includes:
Social media strategy and consulting
Social network branding
Social media integration with your blog and website