Branding and graphic design
What we do
- Branding and graphic design
- Email marketing campaigns
- Lithographic and digital printing
- Marketing strategy and delivery
- Search/social media marketing
- Website design & development
For branding and graphic design, we start ear
Identity, stationery, brochures, catalogues and leaflets, website design, email marketing, slide presentations, exhibition stands, banners and point-of-sale. Whatever your requirements, our graphic designers have one simple aim: to visually communicate your message as successfully as possible. So naturally we start by using our ears.
“Before we sharpen our pencils, we sharpen our listening”
Active listening is the first stage of any project. If we fail to understand your situation, how can we possibly provide an appropriate solution? So before we sharpen our pencils, we sharpen our listening. At our first meeting you will know we are interested because we will ask you lots of questions about your business. Only once we have gained a clear understanding of where you are now and where you want to be, will we begin to consider how we can help you reach your goals. However before we pick up a pencil we provide you with a clear quote (not an estimate or budget) which explains our solution, the time and work involved and the cost.
Need to improve how your message is communicated? We are all ears. Call us today for a free initial meeting.
FAQs
“A brand is just a logo, right?”
Wrong. A logo is just one element in your brand arsenal. A brand does more than just identify your product, service or organisation. It positions and differentiates you against your competitiors, it helps shape how you are perceived and it helps make and keep the promises you deliver on.
Putting a Harley Davidson badge on a Vespa scooter wouldn’t make it a Harley Davidson, would it? So how strong is your brand? If you removed your logo from your website and marketing collateral, would your prospects and customers still be able to identify your organisation?
“Branding costs a fortune and only big companies can afford it”
Think again. We make branding affordable for every size of organisation. Big companies are serious about branding because they know what it can do for them. Branding can turn flavoured and coloured sugar-water into the most popular drink in the world. Branding, along with the delivery of a consistent brand experience, is an important investment in your business.
“We need brand research and we can only get that from a specialist brand agency in London”
If you need your ego fluffing, we’re probably not the right people for the job. If you need insights into what prospects and customers are thinking about your brand and your competitiors, we can most definitely help at a fraction of the cost you could expect to pay elsewhere. We have access to people with global brand strategy and research experience gained by working for some of the world’s leading product and service companies.
“We have Word/Publisher/PowerPoint so why do we need a graphic designer?”
If you buy a flight simulator game, does that also make you a pilot? Graphic design is about effective visual communication – a skill not supplied with any software license. Before we design we interpret, filter, organise and target the message to the audience. We use our expertise and that of other specialists such as copywriters, photographers, illustrators, animators, videographers and marketers to maximise the chances that your message will be communicated successfully.