Clarks International

Challenge

The Procurement department of global shoe manufacturer and retailer Clarks was looking to raise its profile within the business, change the perception of the team and create a channel for regular internal communications.

Solution

Cognique worked with the department to design a newsletter which would be accessed on-screen, saving on print and distribution costs. A branded email message announcing the newsletter and linking to each article was also created as an editable template to allow for the creation of subsequent branded communications.

Outcome

“The newsletter is unlike any other internal communication issued by Clarks. It’s vibrant, informative and interesting whilst projecting a professional image. We’ve had some very positive comments with other departments indicating they want to issue something similar, imitation being the sincerest form of flattery”.

David Forde, Procurement Category Manager – Supply Chain, Clarks International
www.clarks.com