Filofile identity and stationery

Challenge

Following a decision to part company with its business partner, a prominent and successful West Country document and records management company needed to establish a new name and identity and communicate this to its existing client and prospect base within three months.

Solution

Cognique first worked closely with Managing Director Simon Barber on finding a new name. Research was undertaken into domain name availability, search engine results, competitors and client/prospect familiarity with the existing name. From this process and the Simon’s inspiration, the name Filofile was born.

Cognique then created a number of logo concepts, two of which were developed further to create a final identity which is modern and, through the use of entwined capital Fs, reflects how Filofile integrates tightly its clients document management requirements.

Finally the new identity was applied to a range of stationery, including letterheads, compliment slips and business cards, which were also printed by Cognique.

Outcome

“The decision to be independent meant that a new name and identity was required for our existing clients and potential clients alike. Cognique’s role was to interpret, polish and advise to achieve that goal. Their experience, understanding, skill and forbearance made the process concise and effective. We now have a crisp and contemporary identity, which has received much positive feedback from clients and business colleagues alike. Cognique’s  costs were clearly set out, and the work was completed on budget and on time, and the process was a stimulating and enjoyable one.”

Simon Barber, Managing Director, Filofile
www.filofile.co.uk