Jo Christoforides email marketing

Challenge

Wells bridal wear designer Jo Christoforides contacted Cognique in October 2010 to ask if we could help promote her November designer dress sale. She thought an email campaign might work but didn’t know where to start, and needed something which would deliver a good return on investment quickly.

Solution

With the quote approved, we designed two email templates; one for the sale and another for a newsletter, and set them up on Jo’s account in our email marketing system. We then imported Jo’s existing opted-in prospect list and walked Jo through sending the designer dress sale campaign. Once the campaign was sent, we showed Jo how she could track user activity in the campaign reports built into the system.

Outcome

“I couldn’t let time pass without writing to thank you for the speed and responsiveness with which you completed the design and technical work required to fulfil my email marketing brief.

We had such a tight deadline to meet with regards to the promotion of my last-minute Sale event in November and everyone worked so hard to make it happen. I’m really pleased to be able to tell you that two recipients of the mailing booked appointments and both purchased gowns – result!

I’m so excited about the potential of this email marketing tool. I just wish that I’d got around to contacting you sooner.”

Jo Christoforides
www.jochristoforides.co.uk