Old Mill graduate brochure

Challenge

West Country accountants and financial planners Old Mill wanted a ‘dynamic, young and vibrant’ brochure to support their graduate recruitment activities. Copy was supplied but the brief was left intentionally unprescriptive to allow for a creative interpretation.

Solution

Cognique created a six page brochure which used Old Mill corporate colours, a strong linear layout and illustration to take candidates on a journey through the brochure contents in a contemporary and engaging way.

Outcome

“We knew we wanted a young and dynamic brochure to attract graduates, Dave not only produced this but he completely blew the initial ideas that I had out the water. It’s so nice to work with someone who understands my cryptic ideas! The end result was a cool, contemporary image which has to be my favourite project of 2010!”

Kim Lowe, Marketing Manager, Old Mill
www.oldmillgroup.co.uk