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The Swan Hotel Wells newsletters
Challenge
The Swan Hotel Wells wanted to refresh their quarterly newsletter into a format which would be better suited to posting and more likely to be picked up by their clientele and other visitors.
Solution
Cognique reformatted the newsletter as an A5 6 panel roll fold design suitable for mailing in a C5 envelope or dropping into a pocket or handbag. The design was refreshed to increase the newsletter’s impact and make more of the available hotel photography.
Outcome
“We always have a great deal of information to impart to the 6,500 readers of our newsletter. The challenge for Cognique was ensuring that the information we were trying to convey was eye-catching, engaging and easy to read. The end product succeeded in doing this and exceeded my expectations.”
Natasha Mingo-West, Marketing Manager, The Swan Hotel Wells
www.swanhotelwells.co.uk
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