UK Farm Finance website and SEO

Challenge

UK Farm Finance Ltd, an established provider of short term finance to farmers, needed a simple and cost-effective website to promote its services. The deadline was ‘as soon as possible’ due to a need to respond to changes both in the business and the specialist finance market.

Solution

Cognique worked quickly with UK Farm Finance to define the content and design of the website before commencing on a rapid build which went from visual to final live site in a matter of days.

Google Analytics was added to allow the business to track the level of activity and ascertain how the site was being found. It became apparent after a few weeks that the site was very well optimised for ‘farm finance’ (top 3 entry on Google) but not performing as well for ‘farm loans’. With a quote for search engine optimisation agreed, Cognique went to work and moved the site from obscurity to a page 1 position on Google for ‘farm loans’.

To enhance the site further, a blog was subsequently added and Cognique provided the client with training to manage updates.

Outcome

UK Farm Finance have reported a significant increase in enquires originating from their website since engaging Cognique’s services.

“We have been delighted with Cognique’s work for us. They have speedily put together a well balanced website which has already significantly increased our total number of enquiries from a new source. We would be happy to recommend their services.”

Chris Davidson, UK Farm Finance Ltd
www.ukfarmfinance.com