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Shirley Routley, CEO, Clochee UK
Alan Stone, Cider Maker, Stones Cider
David Lem, Sales Director, Glastonbury Spring Water
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
Charles Tweed, Marketing Director, Visive
James Harris, Sales Negotiator, Harris & Harris Estate Agents
David Thorne, Sales Executive, Workplace Stuff
The festive selling period is now well and truly underway and Black Friday and Cyber Monday are just around the corner. But don't panic - even if you've left your marketing planning out in the cold, there's still time to make the most of your Christmas sales!Be present in the right placesConsumer interaction with brands and products are typically quite complex. We live in a fast moving, communication-led world with information and conversations possible in a variety of ways across multi...
Basket abandonment rate for eCommerce websites can be frustratingly high. The average rate for abandoned baskets sits around 65%, but for some sectors it can be as high as 80%!Costly delivery and the customer not being ready to purchase top the list of reasons for basket abandonment. However, website UX design is also a major influence. According to Invesp 11% of abandoned baskets are attributed to a complex checkout or basket process and 24% of shoppers are saving selections and deciding l...
If the first bite is taken with the eye, then high quality food photography that tells your brand's story, should be at the heart of your marketing campaign. To get the most out of your food photography it really is worth spending time to clearly define your brief and think carefully about where and how your images will be used.What type of food photography do I need?Before commissioning a photographer, think about the different types of images you may need. As a minimum we would sugges...
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