The UK's economy shrank by 20.4% in April alone and the International Monetary Fund (IMF) are forecasting the worst world recession since the Great Depression of the 1930's. The uncertainty of the economic landscape ahead of us all is a concern for many businesses.
However, there are ways to help your business prepare for whatever is around the corner and completing a full marketing audit (assessing all marketing activity, benchmarking effectiveness and developing new strategies), is a sensible...