WEB DESIGN & DIGITAL MARKETING

The food packaging industry has evolved massively over the last couple of decades. Gone are the days when packaging was produced as cheaply as possible, with the sole purpose of simply holding a product (and in some cases to extend its' shelf life a little). Now, the expectation is that packaging needs to work much harder for its money. Today, the fact that packaging makes food products look desirable, keeps them well protected and in perfect condition just isn't enough. Consumers want it to co...

First impressions are everything and if “the first bite is taken with the eye”, then regardless of how amazing, unique or delicious your product, the packaging will need to work hard to be successful in the food and drink market. Packaging will often be the first point of contact a customer has with you and your goods, and when it's sat on a crowded shelf or market stall, it needs to excite, entice and engage in a matter of seconds.  The power of food and drink branding In 2016, a top 4 U...

You’ve recognised your vision and shaped your creation, you’ve tested it on your family and friends (they loved it of course); You might even have hit the streets with it, to make sure you have taken on board the feedback on the best flavour, presentation, size, and price. You now need to think about your packaging and food labelling, if you haven’t already started to do so. It’s not just the colour, typography, texture, size and shape you need to consider; there are also regulations and...