WEB DESIGN & DIGITAL MARKETING

Social media is supposed to be free, right? Isn't good social media simply creating engaging content and watching it go viral? Why then would you want to pay for social media advertising?What is social media advertising?Social media advertising comes in many forms. There are three main types of advertising:boosting a specific post digital display advertising remarketingBoosting a postOn a crowded platform with a lot of accounts making a lot of 'noise', boosting a p...

Yes, we know that summer has only just arrived, but if you want to capitalise on the Christmas gift market you'll need to have your Christmas packaging wrapped up very soon.   Ideally, your Christmas packaging will be completed and include pack shots, pricing and samples, by the end of June.  Why so early? Several of the big retailers have large media Christmas gift launches in the summer and #ChristmasinJuly has gained a lot of traction over the last few years. In fact, there is...

So you’ve launched your brand spanking new website and it's received fantastic feedback. But does a website have a 'shelf life' and if so, when should you start thinking about developing a new one?Let’s be SMART about itIn principle, the success of a website can be measured against its intended purpose. Was it developed to attract new customers? Is it an eCommerce site that needs to deliver a specific ROI? Maybe it adds credibility to your business or service? Or perhaps it's purely...