WEB DESIGN & DIGITAL MARKETING

In 2019 it is estimated there will be 2.77 billion social media users worldwide. Social media marketing is recognised as a highly effective means to build brand awareness, demonstrate expertise and build engagement with existing and potential customers.  The immediacy of social media requires social media channels to be nurtured with engaging content carefully created for them. Unfortunately, this takes time. With day-to-day operational business needs often taking priority over social media ma...

Whilst bloggers have been promoting goods and services since the early 1990’s, the emergence of professional Influencers has been a more recent event. Professional Influencers do exactly what it says on the tin, they influence! Typically they post pictures and videos of their day to day life on their social media channels, sometimes focused around a specific subject (e.g. make up, fitness, parenting etc.) whilst growing their follower base. These followers are then, at times, influenced by the...

The food packaging industry has evolved massively over the last couple of decades. Gone are the days when packaging was produced as cheaply as possible, with the sole purpose of simply holding a product (and in some cases to extend its' shelf life a little). Now, the expectation is that packaging needs to work much harder for its money. Today, the fact that packaging makes food products look desirable, keeps them well protected and in perfect condition just isn't enough. Consumers want it to co...