Ryan Williams, Head of Innovation & Product Design, James Tobias
Dave West, Head of Marketing & Employer Engagement, SS&L
Shirley Routley, CEO, Clochee UK
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
Charles Tweed, Marketing Director, Visive
David Thorne, Sales Executive, Workplace Stuff
Jon Abbott, Chairman, Wells Food Festival
David Lem, Sales Director, Glastonbury Spring Water
The UK's economy shrank by 20.4% in April alone and the International Monetary Fund (IMF) are forecasting the worst world recession since the Great Depression of the 1930's. The uncertainty of the economic landscape ahead of us all is a concern for many businesses. However, there are ways to help your business prepare for whatever is around the corner and completing a full marketing audit (assessing all marketing activity, benchmarking effectiveness and developing new strategies), is a sensible...
In May 2020, Mark Zuckerberg announced the launch of Facebook Shops. Since abandoning the development of a stand alone Instagram shopping app in 2018, Facebook has been developing what they claim will be 'a top tier shopping destination'. The Coronavirus pandemic has created a surge in online shopping and in reaction Facebook have brought forward the development of their Facebook Shops platform. So, is it something businesses should be embracing as part of their social media strategy? What ex...
You've dived into your Google Analytics and you know where your website visitors are coming from and how they find and use your site. You also discover that your bounce rate is really high. Is this a problem and if so, what can you do about it? What exactly is a bounce rate? A website bounce occurs when a user visits your website, views just one page and then exits immediately. They essentially 'bounce' off your website. Your bounce rate is calculated by dividing all single page sessions by all...
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