Yes, we know that summer has only just arrived, but if you want to capitalise on the Christmas gift market you'll need to have your Christmas packaging wrapped up very soon.
Ideally, your Christmas packaging will be completed and include pack shots, pricing and samples, by the end of June.
Why so early?
Several of the big retailers have large media Christmas gift launches in the summer and #ChristmasinJuly has gained a lot of traction over the last few years. In fact, there is...