Our blog is where we share our marketing tips, web design insights and the latest industry marketing news

08Aug 22 

What are keywords in SEO?

In this day and age, answering a query is as simple as grabbing your phone and typing a few words into Google. Understanding how keywords work in conjunction with SEO (Search Engine Optimisation) has never been more important for your business and its website. But what exactly are keywords, why are they so important, and how do you use them to your advantage? What are keywords? In a nutshell, keywords define what the content of your website is about. When we’re talking about SEO, keywords are...

21Jul 22 

Team Spotlight: Marketing Manager, Kim Barnard

After a year at Cognique, we speak to Kim about her first year working agency side, her love of people, storytelling and building relationships.  Have you always been interested in marketing? That’s a very good question and the answer is 'yes' (there’s a bit of a story)! When I was in Year 10 at school, doing my GCSEs I had a business mentor who worked as a Marketing Manager in a local business. It was such a great initiative and I ended up doing work experience with her and just found...

18Jul 22 

Everything you need to know about Google Search Console

Google Search Console (GSC) is a must for any business hoping to get more website traffic from search engines. But what exactly is it, and how do you use it?  At Cognique, we’re clued up on all things SEO. Explore our step-by-step guide below for everything you need to know about Google Search Console – and how we can help you start using it to your business’s benefit. What is Google Search Console? Google Search Console – previously called Google Webmaster Tools – has alway...

28Apr 22 

When Kim & Amy went to brightonSEO

Investing in our people and their development, is something we continually support. Kim & Amy headed to brightonSEO for two days, their first in-person conference since they joined Cognique last year. Here’s what they got up to in the fun packed city of Brighton… brightonSEO here we come We’d booked our tickets, found an Airbnb with a seaside view, figured out the tube to get across London so we didn’t miss our connecting train. We were ready… As we headed down to Brighton, cracke...

26Apr 22 

Team spotlight: Managing Director, Nige Reece

Nige joined Cognique in 2008 as a Graphic Designer and has been MD since 2016. Nige talks about the power of business networking, his hopes for the future of Cognique and what he loves about his role.What’s your role at Cognique?I’ve been Managing Director since Dave, Jim and I took joint ownership of Cognique in 2016. I have a variety of roles, including new sales, business development and the strategic direction of the business. I’m often the first point of contact for new clien...

29Mar 22 

How to make your blog posts SEO friendly

Now that there’s so much content online (over 4.4 million new blog posts are published every day!), writing a good blog post is key if you want it to have any traction. Want more people to find your blog posts via Google and other search engines? Here’s what to do... 1. Answer questions The easiest way to optimise your blog for search engines is to research what questions people are already asking that relate to your business. Once you’ve found a question to answer, Google it yourself and...

18Mar 22 

Team spotlight: Technical Director, James Patten

Celebrating 15 years at Cognique this year, Jim is our talented Technical Director and website developer specialising in bespoke WordPress websites.Here we find out more about Jim and his love of Star Wars, API integrations and of course website development!What’s your role at Cognique?My official role is Technical Director and I oversee all our website builds, data & API integration, email and DNS configurations. I work closely with our Creative Director, Dave Rice and bring ...

21Feb 22 

What is a marketing strategy & why does a business need one?

A marketing strategy details how a business can achieve its goals using marketing – giving the business focus and helping it achieve buy-in from key stakeholders. Almost any business can benefit from a marketing strategy, but it can be particularly beneficial for businesses that are:Looking to grow Seeing a decline in sales Launching a new product or service Moving into a new market Looking to target a new audience Seeing increased competitor activityMarketing can be highly effective for ...

20Jan 22 

What is outsourced marketing and what are the benefits?

Outsourced marketing is exactly as it sounds – outsourcing your business marketing activity to a third party. An outsourced marketing team can be used in addition to an in-house team, or it could replace the need for in-house staff entirely. In this blog post we cover the following:What is involved in outsourced marketing?Why outsource your marketing?What marketing activity can be outsourced?How much does it cost?What is involved in outsourced marketing?A good marketing agency wil...

25Nov 21 

Team spotlight: Creative Director, Dave Rice

Joining Cognique in 2009 as a Graphic Designer, Dave has been a strong creative influence for nearly 13 years, breathing life into client’s ambitious visions, websites and naturally, our own creative direction. We find out more about Dave and the future plans for Cognique.What’s your role at Cognique?As Creative Director I oversee the creative side of the business. I've naturally navigated towards specialising in website design, as well as managing all website projects from inceptio...

01Nov 21 

Cognique embrace the future and grow their team

We specialise in providing bespoke website design and digital marketing for OMBs and SMEs. Winners of the Somerset Business Award Small Business Of The Year 2021, we are enjoying a period of business growth. In response to increased client demand, we have recently expanded the marketing team with Marketing Manager, Kim Barnard who oversees the marketing team and Amy Scriven, in the role of Digital Marketing Executive. Combining their skills and enthusiasm will help take Cognique to the next lev...

22Jul 20 

How can a marketing audit help businesses plan for an uncertain future?

The UK's economy shrank by 20.4% in April alone and the International Monetary Fund (IMF) are forecasting the worst world recession since the Great Depression of the 1930's. The uncertainty of the economic landscape ahead of us all is a concern for many businesses. However, there are ways to help your business prepare for whatever is around the corner and completing a full marketing audit (assessing all marketing activity, benchmarking effectiveness and developing new strategies), is a sensible...

04Jun 20 

What are Facebook Shops?

In May 2020, Mark Zuckerberg announced the launch of Facebook Shops. Since abandoning the development of a stand alone Instagram shopping app in 2018, Facebook has been developing what they claim will be 'a top tier shopping destination'. The Coronavirus pandemic has created a surge in online shopping and in reaction Facebook have brought forward the development of their Facebook Shops platform. So, is it something businesses should be embracing as part of their social media strategy?  What ex...

20May 20 

Is high bounce rate a problem?

You've dived into your Google Analytics and you know where your website visitors are coming from and how they find and use your site. You also discover that your bounce rate is really high. Is this a problem and if so, what can you do about it? What exactly is a bounce rate? A website bounce occurs when a user visits your website, views just one page and then exits immediately. They essentially 'bounce' off your website. Your bounce rate is calculated by dividing all single page sessions by all...

04May 20 

I've gained new customers - how do I retain them?

Since the UK lockdown, time spent online has increased exponentially. In fact, UK daytime internet usage has more than doubled. Consumers spending more and more time online will, and has, created opportunities for some businesses, notably ecommerce businesses. The key for these businesses is retaining new customers in the short term and beyond the lockdown period.  Email marketing Email marketing is an effective and cost effective channel for retaining new customers. There are a variety o...

16Apr 20 

It's good to talk! Low cost marketing ideas to keep you talking

In these challenging times, it’s essential that businesses keep talking to their customers; this really is not the time for marketing 'radio silence'. While cashflow may be a concern for many businesses, the great news is that marketing doesn't have to involve big budgets. In fact, there are lots of highly effective and impactful, low cost marketing activities businesses can (and should!) utilise.  Email marketing  Mailchimp offer free email marketing up to 2,000 subs...

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