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Our blog is where we share our marketing tips and insights

22Feb 18 

Why it’s important your business brand is consistent

Your business brand is more than just your logo and colours – it’s your values, the way you speak, the personality you convey. Consistent brands provide the same experience wherever you come across them, whether it’s in person, on social media or on their website. It makes you more recognisable Being the same everywhere helps you stand out. For a start, it makes it less likely for people to confuse you with other brands. Consistency also breeds familiarity, making it easier for people...

14Feb 18 

Sell more by making your WooCommerce store mobile friendly

If you have a WooCommerce store, it's designed to be mobile friendly out of the box (just one of the many reasons we love it) but there’s still so much more you can do beyond the basics. Did you know that 60% of time online in the UK is now spent on mobiles? Mobile usage overtook desktop in 2014, but plenty of online shops are still playing catch up. Here’s what you can do to make your WooCommerce site as amazing as possible for mobile visitors... Test your WooCommerce store on mobile dev...

01Feb 18 

How to use YouTube for marketing

Did you know that a third of all time online is spent watching videos? As internet speed has increased, so has the desire for video content. YouTube is the leader, with over a billion active users. Taking advantage of this huge audience to market your business is easier than you might think, especially as most smartphones and cameras can now film excellent quality video. Three types of videos to create Focus on creating videos that are helpful to your target audience, here's three ideas for s...

24Jan 18 

What is Google's RankBrain and why does it matter for SEO?

Have you heard about Google’s RankBrain? Here’s why you need to take it into account for your search engine optimisation. What is RankBrain? Many of the details (like much of Google’s operations) are shrouded in secrecy. But since it was revealed in 2015, more information has come to light. Basically, it’s an artificial intelligence machine learning program. It teaches itself and applies its learnings to search results. It first came about (as far as we know) in 2013 when Google were...

17Jan 18 

10 reasons people are leaving your website straight away

People leaving your website straight away is bad news. There’s never a time where you’d want someone to leave your website, but now it’s more important than ever thanks (or no thanks) to Google’s RankBrain. RankBrain is a complicated animal, but in a nutshell, Google are now paying closer attention if people click to your website from search results then immediately click back again. If someone does this, it’s a sign that your website didn’t satisfy them, and it’s likely Google wi...

10Jan 18 

Are people leaving my website? Find out with Google Analytics

You might have looked at how many people are visiting your website, but do you also pay attention to how many are leaving? Using Google Analytics to find out where people leave Google Analytics can give you insight into where people are leaving your website, and you can then do a bit of detective work to try and work out why that might be. Here's three metrics to look at. Related blog: Learn how to set up Google Analytics 1) Exit pages Go to 'Behaviour > Site Content > All Pages' and ...

02Jan 18 

We are looking for a Digital Marketer

This vacancy has now been filled 1) Have you got experience in Digital Marketing? 2) Are you looking to join a fantastic company and help grow the business? 3) Do you want to develop your career within a forward-thinking and creative agency?Due to continued client success and increasing demand, we’re looking for a Digital Marketer to join our team. You will be part of a fantastic, creative team working with new and existing clients to increase their ROI. The successful candidate...

20Dec 17 

Get to grips with your web traffic with Google Data Studio

Struggling to find the stats you’re looking for in Google Analytics? Then you’re going to love Google Data Studio! A relatively new product from Google, Data Studio allows you to create at-a-glance reports from multiple data sources, including Analytics, Adwords and Google Sheets. And even better, since February this year, Google Data Studio has been free to use for all businesses. Why use Google Data Studio? Instead of having to go into Analytics and spend time unearthing the key statis...

08Dec 17 

What stands in the way of good marketing?

There are many things that can stand between a good marketing campaign and growing your business. Here's a few common reasons (and their solutions) that marketing fails. Lack of in-house knowledge and skills Over half (57%) of businesses say they don’t have the right people in their team to manage successful marketing campaigns. Solution: Try outsourcing – it's more cost effective and you can access a wider range of skills. Bad branding You could have the best marketing campaign in the ...

29Nov 17 

How to make your blog posts SEO friendly

Want more people to find your blog posts via Google and other search engines? Here’s what to do... 1. Answer questions The easiest way to optimise your blog for search engine is to research what questions people are already asking that relate to your business. There are lots of ways to do this. Read our keywords blog for some ideas, or try a tool like Answer the public. Once you’ve found a question to answer, Google it yourself and look at the current search results. Prioritise topics th...

21Nov 17 

The anatomy of a good blog post

Now that there’s so much content online (over 2 million new blog posts are published every day!), writing a good blog post is key if you want it to have any traction. Here’s what every good blog post should contain: Title Your title needs to be compelling so that people will want to click on it. This is easier said than done, so try keeping a note of every blog post you click on and refer back to them when you’re writing your own titles. Your title should also be optimised for search e...

08Nov 17 

What are keywords and why are they important?

Put simply, keywords or key phrases, are what people are searching for in search engines. As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website. For example, if you’re an accountant that specialises in small businesses, you need to have the words “Small bu...

20Oct 17 

Website security – is your business at risk?

Website security isn’t the most exciting topic, we get it! But not thinking about it could put your business at serious risk. Your website is a valuable business asset, and if compromised, it puts your business reputation on the line, plus potentially your customer privacy. With GDPR rapidly approaching, securing your website is now more important than ever. If your site is targeted, you could lose revenue for every day that it's down. What's more, sites that are compromised are penalised in...

11Oct 17 

16 free marketing tools for your small business

Just getting started with online marketing for your business? Many of the best marketing tools are free or offer a free version or trial. Here’s 16 helpful marketing tools that won’t cost you a thing... Content marketing 1. Google Trends Find out what people are searching for so you can create content on trending topics. Also helpful for working out which term to use – for example searches for "blogging" are dropping but searches for "content marketing" are on the rise. 2. Buzz Sumo U...

04Oct 17 

10 signs your business should use outsourced marketing

Are your marketing efforts non-existent, ad-hoc or just not going as planned? Here’s ten signs you should use outsourced marketing... 1. You want to grow Planning for business growth? Outsourcing your marketing can help you get where you want to be quicker, with less overheads than employing full time staff to cover all marketing specialisms.   2. You’re not doing any marketing activity If you’re not doing any marketing activity at all, you might be surprised how much of a difference ...

27Sep 17 

How much should you spend on marketing your business?

Wondering how much you should spend on marketing your business? In short, there’s no definitive answer. It’s often recommended that you spend 10% of your turnover on marketing if you're planning for growth. Here’s what that would look like for businesses with a...Turnover of £120,000 = £12,000 marketing budget Turnover of £500,000 = £50,000 marketing budget Turnover of £3,000,000 = £300,000 marketing budgetIn reality, the 10% figure is far from gospel. If you search the...