These days, LinkedIn is a lot more than just “Facebook for business”. Used in the right way, this social media platform becomes an asset to your business and its ongoing success.
If you’re wondering whether you should be including LinkedIn in your business’s social marketing strategy, there’s a few things you need to work out beforehand.
Firstly, ask yourself: "What are the goals for your business?", "Is LinkedIn a place that your clients, customers, and competitors tend to occupy?"
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