In this day and age, answering a query is as simple as grabbing your phone and typing a few words into Google. Understanding how keywords work in conjunction with SEO (Search Engine Optimisation) has never been more important for your business and its website. But what exactly are keywords, why are they so important, and how do you use them to your advantage?
What are keywords?
In a nutshell, keywords define what the content of your website is about. When we’re talking about SEO, keywords are...