10 ways to SEO your content

SEO (search engine optimisation) can seem like an daunting task, but the key is to remember that search engines use bots to index your content, so by organising and writing your site in a way that make sense to the bots, you’ll make it easier for them to find and index your pages.

Here’s 10 ways you can do just that…

1. Use structured site navigation 

Group similar pages together under menus and try not to let pages get “orphaned” as it will be harder for bots to find them.

2. Create a sitemap

Another way to help bots find your pages is to add a site map – then they can follow the link to every page. You can also submit your sitemap directly to Google Search Console.

3. Use Search-friendly URLS

Try to write descriptive URLS that will help bots (and humans) understand what your page is about. So use something readable like yoursite.com/shop/fencing/overlap-panels rather than yoursite.com/jfldws0wj-sdkdfisnwk-sdkdnwj

4. Include keywords naturally

Search engines are much cleverer than they used to be. You don’t need to stuff  your content full of keywords in the hope it will rank well. Instead, use descriptive keywords naturally throughout your content. 

5. Write descriptive title tags

Make the most of your title tag. Write a descriptive title that accurately describes what the page is about, and keep it under 60 characters long.

6. Write persuasive meta descriptions

The meta description is the short piece of text that appears under your title on search engine results pages. It isn’t used by search engines to determine what your page is about, so focus on making it persuasive, so people will be drawn to click to find out more. The maximum length that will be shown is 160 characters, although it is often less if a published date is shown.

7. Use header tags in your content

Use descriptive headers throughout your content and header tags to show their importance – H1 for the title, H2 for headings and H3 for subheadings. 

8. Use descriptive names for images

Your images are yet another way for bots to understand what the page is about. At the moment, they can’t actually understand the image, so for this reason it’s important to give them names that make sense like wooden-fencing.jpg rather than IMG_3859.jpg, and also include descriptive alt text that adds extra information on what’s in the picture.

9. Make sure your site is as fast as possible

Google likes fast websites – you can see how fast yours is using their speed tester or by looking in your Google Analytics.

10. Be mobile friendly

There’s now more smart phone owners than desktop PC users, so more and more people are searching Google on their phones. If Google doesn’t consider your site to be “mobile-friendly“, it simply won’t show it in mobile searches.

Nigel ReeceManaging Director

Well written blogs are one of the best ways to increase organic traffic to your website

Time to get found?

Share this article

Related Blogs

17Jan 18 

10 reasons people are leaving your website straight away

People leaving your website straight away is bad news. There’s never a time where you’d want someone to leave your website, but now it’s more important than ever thanks (or no thanks) to Google’s RankBrain. RankBrain is a complicated animal, but in a nutshell, Google are now paying closer attention if people click to your website from search results then immediately click back again. If someone does this, it’s a sign that your website didn’t satisfy them, and it’s likely Google wi...

29Nov 17 

How to make your blog posts SEO friendly

Want more people to find your blog posts via Google and other search engines? Here’s what to do... 1. Answer questions The easiest way to optimise your blog for search engine is to research what questions people are already asking that relate to your business. There are lots of ways to do this. Read our keywords blog for some ideas, or try a tool like Answer the public. Once you’ve found a question to answer, Google it yourself and look at the current search results. Prioritise topics th...

29Jan 16 

How to set up Google Search Console

Google Search Console is a must for any business hoping to get more website traffic from search engines. Not sure what Google Search Console is and why you should use it? Read our Google Search Console blog first. How to set up Google Search Console Ideally, get set up on Google Analytics first, then adding Google Search Console is very easy.Go to Google Search Console.   First you will need to log in. If you have Google Analytics, log in using the same details as you use to access y...

Join Our Mailing List