Planning your marketing strategy for 2015? Here’s four trends to keep in mind…
1. Content marketing is here to stay
According to a recent survey, 30% of businesses think content marketing will be the most important marketing tactic they will use in 2015. Plus, more than half of B2B marketers are planning to increase their content marketing spend this year. With more competition for views, content will need to be high quality and closely aligned to the needs of your target audience.
Many also predict that storytelling will increase in importance – so you need to bring your content to life with pictures, videos, interactive content and infographics.
2. Social media customer service is the norm
Similar to the transition we experienced with websites many years ago, it’s now expected that businesses will be on social media. In addition to this, there is also the assumption that there will always be someone available and ready to engage in a two way conversation. If you aren’t actively communicating on social media, that could put your company at a serious disadvantage.
3. Online and offline are becoming more connected
With digital now accounting for half of all marketing spend, joining up all your activity is essential if you want to see results. Increasingly, brands are looking for ways to integrate the online and offline experience, using apps like Blippar and Layar to add interactive augmented reality content to print.
Implementing a cross-channel integrated marketing strategy can help you drive suitable prospects to your website and give you the best chance of converting them into customers.
4. Smartphones are the new laptops
Smartphone ownership is now over 61% and growing, while laptops ownership is at 63% and declining. Smartphones are getting bigger, and we’re using them for more and more tasks, plus 50% of households are also browsing the web on a tablet. The business implication is that those without a responsive website may not be meeting the needs of prospective customers and may lose sales as a result.
Other 2015 marketing trends to look out for
- Personalisation – One of the biggest buzzwords at the moment, with marketing teams looking for new ways to personalise the purchase experience.
- Wearables – With the launch of the Apple Watch and increasing popularity of other wearable devices such as Jawbone UP, 2015 is likely to be the year of wearable technology.
- Real time marketing – Oreo and Kit Kat have set the standard for real time marketing, and smaller brands are looking to follow suit.
Need help planning your marketing activity for 2015? Get in touch to find out how we could help.