Skip to: main navigation | main content | sitemap | accessibility page

How to build your email marketing list

Email marketing is an extremely effective marketing technique and the relatively low cost means it can deliver excellent return on investment. On average, every £1 spent on email marketing can see a return of over £40.

Sounds good, doesn’t it? Sadly it’s not quite as simple as putting an email together and sending it out to the world. In order to take advantage of the power of email, you need a strong email marketing list, and when it comes to email, quality is just as important as numbers. You could have a hundred thousand people subscribed to your emails, but if none of them are interested in your business, you won’t see results. The more people you have on your list who are genuinely interested in what you have to say the better results you can get.

So how can you increase the number of high quality subscribers who will be delighted to receive your emails in your inbox? Here’s a couple of tips for building your list…

Make it easy to sign up

Making it as easy as possible for people to sign up to your emails should help increase your subscriptions. There’s two parts to this – firstly think about the placement of your email sign up box. Visitors to the home page may not be ready to commit to signing up to your newsletter as soon as they arrive on your site, so ensure there’s opportunities to sign up throughout your site.

Secondly, make the process of signing up as easy as possible, try to remove any barriers to sign up. Don’t make the sign up process too long and don’t ask for too much information straight away.

Demonstrate the benefits

Make it as appealing as possible to sign up to your emails by highlighting the benefits of becoming a subscriber. Will they receive discounts or useful information, for instance?

Try testing different copy to see if that has an impact on the number of sign ups. Visitors who weren’t tempted by your ‘email newsletter’ may be keen to subscribe to ‘Insider updates’ or ‘Marketing tips’.

You could also offer targeted incentives – such as a free guide or white paper – to attract the type of people you want on your list. This can work extremely well when used in conjunction with related content, for example an accountant may offer a free self assessment checklist at the bottom of a guide to self assessment tax returns.

A note on compliance

It’s important to grow your list in a way that complies with data protection laws. Ensure that you have permission to email everyone on your list, you should also be clear and transparent about what subscribers are signing up for. If space allows, let subscribers know how often they’ll hear from you and provide reassurance that you won’t be selling email addresses.  

Let us know how you get on, and if you liked this blog, why not sign up to our monthly email to get more articles like this in your inbox!

Share this article

Related Blogs

04Oct 17 

10 signs your business should use outsourced marketing

Are your marketing efforts non-existent, ad-hoc or just not going as planned? Here’s ten signs you should use outsourced marketing... 1. You want to grow Planning for business growth? Outsourcing your marketing can help you get where you want to be quicker, with less overheads than employing full time staff to cover all marketing specialisms.   2. You’re not doing any marketing activity If you’re not doing any marketing activity at all, you might be surprised how much of a difference ...

23Aug 17 

Are you ready for GDPR?

New privacy regulations are coming in next year and many companies are unprepared. The GDPR (General Data Protection Regulation) will come into force on May 25th 2018. Although it might seem a long way off, the new regulations are much more involved than current UK Data Protection Act rules, so there’s lots for businesses to do in preparation. Although it's unlikely, those who don't comply could be hit with huge fines – up to 20 million euros or 4% of turnover, whichever is higher. Who is...

07Apr 14 

Email marketing statistics

Is your business currently using email marketing, or are you someone who is still sitting on the fence? Either way these email marketing statistics will be of interest to you, if you are doing it already, these stats will just convince you that you have made the right choice. If you are still umming and ahhing, then these stats will do nothing but amaze and convince you that your business should be using email marketing as a vital marketing tool to stay in touch with your customers and attract n...

Subscribe

Join Our Mailing List