How can PR help my business?

We saw in our first blog of this series that PR (Public Relations) is about reputation, and that many companies and organisations employ PR companies to build, protect and maintain their reputation.

Why does my business need a PR Strategy?

Having a PR strategy means that you are thinking about what you want customers and other groups (such as suppliers and the media) to believe about the products and services you supply, and about your business in general. Whichever sector you operate in you’ll face competition from companies at home and abroad, and customer buying decisions are influenced by what they believe about a company and/or the services or products it supplies. By having a PR strategy you can influence these beliefs.

What’s in a PR Strategy?

It can be as simple or complex as you want it to be! It needs to fit with your marketing plans and overall business strategy, and should include some key messages which you want to communicate to customers (i.e. what you want them to know about you). These could include things like: the markets you service; your Unique Selling Proposition (USP – what makes you different to your competitors); and anything else which enhances your reputation (such as awards, accreditations, how long the business has been established).

When you have decided on your messages, you need to identify the best way to communicate them – press release, events, interview, etc.

It doesn’t happen overnight…

PR can take a while to show a benefit to your bottom line, but it is a worthwhile journey. Not only does it clarify what you want the public to know about your company, but it is also invaluable should the worst happen and the company experiences a crisis – something which we’ll discuss in a future blog.

Nigel ReeceManaging Director

PR works best when part of an integrated Digital Marketing strategy.

How we create one

Share this article

Related Blogs

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

16Nov 16 

How PR works as part of an integrated marketing strategy

In the previous blogs to this series we’ve shown what PR is and how it can help your business. Now we’ll show how PR works as part of an integrated marketing strategy. What is an integrated marketing strategy? It’s how all the different marketing activity you are doing (or planning) fits together, so that each activity supports the others and shares the same messages. The often-quoted ‘rule of seven’ says that potential customers need to hear or see your marketing messages seven t...

02Nov 16 

What is PR?

PR (Public Relations) is about your reputation, and how you are (and want to be) perceived. What is PR? Many companies, organisations and individuals in the public eye employ PR companies to build, protect and maintain their reputation, as it is their most valuable asset. A ‘public’ is anyone who ever has or ever will form an opinion about a company, organisation, or individual, and could include customers, potential customers, suppliers, staff, the general public, and of course the me...

Join Our Mailing List