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Our blog is where we share our marketing tips and insights

15Jan 16 

How to set up Google Analytics

Measuring your progress is an essential part of any successful digital marketing strategy. Google Analytics is a great free tool for measuring and analysing your web traffic, plus it’s fairly straightforward to get set up. If you’ve never used it before, here’s how to get started... Sign up to Google Analytics If you don’t already use any Google services, you will need to create a Google account at google.com/analytics. Ignore all the stuff about premium and sign up for a free account...

01Dec 15 

Key marketing dates for 2016

Starting to plan your marketing calendar for 2016? Below you’ll find a list of key events and dates throughout the year – ideal for starting to pull together your content marketing themes. Although not every date will be relevant to your business, there’s bound to be some that resonate with your target audience. As well as the usual dates that happen every year, there’s also a number of one-off events taking place next year. One of the biggest is the Olympics, but it’s also one of th...

10Nov 15 

Why use Google Search Console

Google Search Console (previously called Google Webmaster Tools) has always been an essential tool for search marketing, but it became more important after the introduction of "not provided" search terms in Google Analytics in 2011.This move marked a big change in the world of search engine optimisation as previously search engine success could be precisely measured, right down to the number of click-throughs and conversions from individual search terms. Although not a replacement for detai...

25Sep 15 

How to plan a successful ecommerce Christmas

As I write this there are only 90 days to go until Christmas. So is your ecommerce business ready? The Christmas period offers a massive opportunity for online shops, with more people shopping online than ever before. In the UK last year (2014), 40% of Christmas shopping was done online, with £21.6bn spent on ecommerce websites in the eight weeks leading up to Christmas and a further £810 million spent online on Black Friday alone (Source: IMRG e-Retail Sales Index).To make the most of th...

20Aug 15 

How to block referrer spam with htaccess file

To find out if your website stats are already being affected by referrer spam please read our blog post Is referrer spam affecting your website metrics? Many websites are hosted on web servers that use .htaccess files to control how the server should behave in response to specific requests. The .htaccess file is found in the root of your site directory and can be accessed either by FTP, SSH or web admin control panel such as cPanel. There are two possible methods to block referrer spam to your...

19Aug 15 

How to block referrer spam with WordPress plugin

There are a number of WordPress plugins designed to block referrer spam from accessing your website and affecting your analytics data. To find out if your website is affected read our earlier blog post Is referrer spam affecting your website metrics? You can find instructions on how to block referrer spam with WordPress below: The following instructions assume you are familiar with both WordPress and installing plugins. We cannot be held responsible for any detrimental effects and we do not p...

18Aug 15 

How to block referrer spam with Google Analytics filter

The most effective way to block ghost referrer spam from accessing your website and affecting your analytics data is to set up a custom filter directly in your Google Anaytics account. To find out if your website is affected read our blog post Is referrer spam affecting your website metrics? Set up a View in Google Analytics Before you can begin to use any of the techniques below we recommend setting up an additional view in Google Analytics. The benefit of views is that you can see the effec...

14Aug 15 

Is referrer spam affecting your website metrics?

If you are a serious business owner or marketer you probably use Google Analytics or another web analytics solution to help you to measure the results of your investment in marketing. However you may have noticed some strange changes in your metrics lately, including:A large increase in recorded traffic A reduction in your average page views per visit Decreased visit duration Higher bounce rate (visits to a single page)One possible cause could be the recent huge upsurge in referre...

27Mar 15 

Will Google show your mobile website?

From 21st April 2015 your website will not show up in Google's mobile search results unless it passes their mobile friendly test. Learn how this change to mobile website search rankings might affect you. Google have announced that from 21st April they are going to roll out an updated algorithm that will detect whether or not your website is mobile friendly. If your site is deemed to be mobile 'unfriendly' by the search giant then it will no longer appear in Google's search results on a ...

16Dec 14 

What is digital marketing?

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business. Why should you be doing digital market...

12Dec 14 

Simple lead identification and tracking

What do you know about the visitors to your website? Analytics tools like Google Analytics are useful to a point, but it’s difficult to get insight on the activity of individual visitors. This is where lead identification and tracking tools can be helpful. What is lead identification? Prospect or lead identification tools are software programs that can help you identify and track the activity of individual visitors. Here’s an example to illustrate why this might be useful. When someone fi...

02Dec 14 

Digital marketing - do you know your numbers?

This animated infographic video reveals some of the recent industry numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation and social media. Enjoy!(In case you are wondering, it was created in Apple Keynote and exported as a Quicktime movie.)

25Feb 14 

How to exclude internal traffic from Google Analytics

Memo to all marketers: remove staff visits from your website traffic! This blog post was last updated on 11 March 2016 to include changes made to Google Analytics prior to this date. The heaviest users of a website tend to be people from within the organisation. So it makes sense to remove this group from your Google Analytics traffic otherwise your visitor figures will be artificially inflated by internal use. Your data will also be skewed by their behaviour, and have a detrimental effect o...