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Our blog is where we share our marketing tips and insights

01May 15 

Are you measuring your marketing ROI?

The benefit of modern technology is that it’s now easier than ever to track the performance of your marketing activity and therefore its return on investment (ROI). That means you should be able to see the impact of online marketing activity on things like website traffic, leads/enquiries and sales. If you don’t measure the performance of your marketing spend, there’s a good chance your marketing activity isn’t delivering value for your business. Where to start With a virtually never ...

27Mar 15 

Will Google show your mobile website?

From 21st April 2015 your website will not show up in Google's mobile search results unless it passes their mobile friendly test. Learn how this change to mobile website search rankings might affect you. Google have announced that from 21st April they are going to roll out an updated algorithm that will detect whether or not your website is mobile friendly. If your site is deemed to be mobile 'unfriendly' by the search giant then it will no longer appear in Google's search results on a ...

12Dec 14 

Simple lead identification and tracking

What do you know about the visitors to your website? Analytics tools like Google Analytics are useful to a point, but it’s difficult to get insight on the activity of individual visitors. This is where lead identification and tracking tools can be helpful. What is lead identification? Prospect or lead identification tools are software programs that can help you identify and track the activity of individual visitors. Here’s an example to illustrate why this might be useful. When someone fi...

25Feb 14 

How to exclude internal traffic from Google Analytics

Memo to all marketers: remove staff visits from your website traffic! This blog post was last updated on 11 March 2016 to include changes made to Google Analytics prior to this date. The heaviest users of a website tend to be people from within the organisation. So it makes sense to remove this group from your Google Analytics traffic otherwise your visitor figures will be artificially inflated by internal use. Your data will also be skewed by their behaviour, and have a detrimental effect o...

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