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Our blog is where we share our marketing tips and insights

24Jan 18 

What is Google's RankBrain and why does it matter for SEO?

Have you heard about Google’s RankBrain? Here’s why you need to take it into account for your search engine optimisation. What is RankBrain? Many of the details (like much of Google’s operations) are shrouded in secrecy. But since it was revealed in 2015, more information has come to light. Basically, it’s an artificial intelligence machine learning program. It teaches itself and applies its learnings to search results. It first came about (as far as we know) in 2013 when Google were...

02Jan 18 

We are looking for a Digital Marketer

This vacancy has now been filled 1) Have you got experience in Digital Marketing? 2) Are you looking to join a fantastic company and help grow the business? 3) Do you want to develop your career within a forward-thinking and creative agency?Due to continued client success and increasing demand, we’re looking for a Digital Marketer to join our team. You will be part of a fantastic, creative team working with new and existing clients to increase their ROI. The successful candidate...

08Dec 17 

What stands in the way of good marketing?

There are many things that can stand between a good marketing campaign and growing your business. Here's a few common reasons (and their solutions) that marketing fails. Lack of in-house knowledge and skills Over half (57%) of businesses say they don’t have the right people in their team to manage successful marketing campaigns. Solution: Try outsourcing – it's more cost effective and you can access a wider range of skills. Bad branding You could have the best marketing campaign in the ...

29Nov 17 

How to make your blog posts SEO friendly

Want more people to find your blog posts via Google and other search engines? Here’s what to do... 1. Answer questions The easiest way to optimise your blog for search engine is to research what questions people are already asking that relate to your business. There are lots of ways to do this. Read our keywords blog for some ideas, or try a tool like Answer the public. Once you’ve found a question to answer, Google it yourself and look at the current search results. Prioritise topics th...

21Nov 17 

The anatomy of a good blog post

Now that there’s so much content online (over 2 million new blog posts are published every day!), writing a good blog post is key if you want it to have any traction. Here’s what every good blog post should contain: Title Your title needs to be compelling so that people will want to click on it. This is easier said than done, so try keeping a note of every blog post you click on and refer back to them when you’re writing your own titles. Your title should also be optimised for search e...

08Nov 17 

What are keywords and why are they important?

Put simply, keywords or key phrases, are what people are searching for in search engines. As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website. For example, if you’re an accountant that specialises in small businesses, you need to have the words “Small bu...

11Oct 17 

16 free marketing tools for your small business

Just getting started with online marketing for your business? Many of the best marketing tools are free or offer a free version or trial. Here’s 16 helpful marketing tools that won’t cost you a thing... Content marketing 1. Google Trends Find out what people are searching for so you can create content on trending topics. Also helpful for working out which term to use – for example searches for "blogging" are dropping but searches for "content marketing" are on the rise. 2. Buzz Sumo U...

04Oct 17 

10 signs your business should use outsourced marketing

Are your marketing efforts non-existent, ad-hoc or just not going as planned? Here’s ten signs you should use outsourced marketing... 1. You want to grow Planning for business growth? Outsourcing your marketing can help you get where you want to be quicker, with less overheads than employing full time staff to cover all marketing specialisms.   2. You’re not doing any marketing activity If you’re not doing any marketing activity at all, you might be surprised how much of a difference ...

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

03Aug 17 

What is outsourced marketing?

If you’ve been wondering whether outsourced marketing could work for your business, read this guide to outsourcing your marketing. What is outsourced marketing? Outsourced marketing is exactly as it sounds – outsourcing your business marketing activity to a third party. An outsourced marketing team can be used in addition to an in-house team, or it could replace the need for in-house staff entirely. Why outsource marketing activity? There's numerous reasons to outsource your marketing, b...

14Dec 16 

5 topics that get great results from content marketing

If you've tried content marketing and it didn’t work, try again with these five topics.  What type of content to create With more content online than ever before – you’d think we have reached content saturation. In many ways, we have. Some topics (ironically, the ones that no one wants to read) have been covered to death. No matter how carefully crafted your blog is, if it's on the wrong topic, it goes out in the ether and hardly anyone ever reads it. But, if you want to succeed at co...

26Oct 16 

10 ways to SEO your content

SEO (search engine optimisation) can seem like an daunting task, but the key is to remember that search engines use bots to index your content, so by organising and writing your site in a way that make sense to the bots, you'll make it easier for them to find and index your pages. Here's 10 ways you can do just that... 1. Use structured site navigation  Group similar pages together under menus and try not to let pages get "orphaned" as it will be harder for bots to find them. 2. Creat...

10Jun 16 

How Cognique create a marketing strategy

Every time we work with our clients to create a marketing strategy and plan we use the same five steps. Here’s what our process looks like... 1. Learning about your business Before we start work on a marketing strategy for our clients, first we spend time getting a deep understanding of their business and their goals for the future. We’ll have a face-to-face meeting where we'll aim to find out:The history of their business. Who their customers are. What products or services the...

07Jun 16 

Why do you need a marketing strategy?

In our experience, businesses that come to us without a marketing strategy often have one thing in common – they’re spending money on marketing but not seeing a return on their investment. This frequently happens when an opportunity for marketing presents itself, perhaps the chance to run radio ads or advertise in a local magazine, and the business decides to invest. Yet when this is done outside of a marketing strategy, the activity often doesn't have the desired impact. For example, if y...

03Jun 16 

What is a marketing strategy?

A marketing strategy is a document that details how you’ll achieve your business goals using marketing.  Marketing can be highly effective at growing businesses, but for best results you need to approach it strategically. Jumping in and creating adverts on social media channels can be counter intuitive if you don't know what you want to achieve with them. Creating a strategy means you can be sure all your activity is working towards your overall goals. What's in a marketing strategy? Below...

12Apr 16 

B2C vs B2B marketing

B2C and B2B marketing used to be worlds apart. Now that both business to business and business to consumer businesses are doing more digital marketing, they are more similar than ever before. But there are still some big differences. B2B marketers focus on content marketing and marketing automation A recent report by Salesforce revealed that B2B marketers were most likely to be increasing marketing spend on content marketing and marketing automation.These findings were also supported b...