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Our blog is where we share our marketing tips and insights

22Mar 16 

Where is my website traffic coming from?

Ever wondered where your website traffic comes from? How do people find you and end up on your site? Thankfully, it’s easy (and free!) to find out with Google Analytics. If you don’t have Google Analytics yet, here’s how to set it up. How to check your website traffic Once your website is set up on Google Analytics, head to Acquisition > Overview in the left hand side menu. From here you will see an overview of all the different sources that are sending traffic to your website....

01Mar 16 

What search terms are people using to find my website?

If you’ve looked in Google Analytics and seen that people are finding your website through search engines, you might have wondered what they typed in to find you. You may have tried to find the answer within Google Analytics, in which case you probably came across the unhelpful term “(Not provided)” where you expected to see the keywords. So does that mean you’ll never know what people are searching for to find you? Thankfully not! Although Google Analytics no longer displays search t...

01Dec 15 

Key marketing dates for 2016

Starting to plan your marketing calendar for 2016? Below you’ll find a list of key events and dates throughout the year – ideal for starting to pull together your content marketing themes. Although not every date will be relevant to your business, there’s bound to be some that resonate with your target audience. As well as the usual dates that happen every year, there’s also a number of one-off events taking place next year. One of the biggest is the Olympics, but it’s also one of th...

25Sep 15 

How to plan a successful ecommerce Christmas

As I write this there are only 90 days to go until Christmas. So is your ecommerce business ready? The Christmas period offers a massive opportunity for online shops, with more people shopping online than ever before. In the UK last year (2014), 40% of Christmas shopping was done online, with £21.6bn spent on ecommerce websites in the eight weeks leading up to Christmas and a further £810 million spent online on Black Friday alone (Source: IMRG e-Retail Sales Index).To make the most of th...

21Jul 15 

Three quick and easy website marketing checks

It’s always a good idea to set up web analytics and measure how your business is doing properly, but here are three easy website marketing checks that you can do without opening up any analytics programs. They will give you a valuable insight into how well you are doing online and what other people see when they look at your business on the internet. 1. Where do you rank for your business name? Google your business name - ideally, your website should be number one. If you are not at the top...

08Apr 15 

Content marketing facts and statistics

Are you considering investing in content marketing? These facts and statistics may be useful for starting to build a business case for content. Who is using content marketing? 85% of UK marketers say they are using content marketing as a tactic, and this figure increases to 90% for B2C marketers. 72% of marketers have a content marketing strategy in place (30% documented; 42% non-documented). 78% are creating more content than last year and 50% of B2C marketers expect their content marketing...

27Jan 15 

Four 2015 marketing trends you should be ready for

Planning your marketing strategy for 2015? Here's four trends to keep in mind... 1. Content marketing is here to stay According to a recent survey, 30% of businesses think content marketing will be the most important marketing tactic they will use in 2015. Plus, more than half of B2B marketers are planning to increase their content marketing spend this year. With more competition for views, content will need to be high quality and closely aligned to the needs of your target audience. Many...

23Jan 15 

Are you following Facebook's new guidelines on promotional posts?

Facebook recently announced that they would begin removing overly promotional posts by pages from the news feed this year. The announcement, which is likely to have slipped under the radar of most Facebook users, said: “As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.” According to people they surveyed...

16Dec 14 

What is digital marketing?

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business. Why should you be doing digital market...

02Dec 14 

Digital marketing - do you know your numbers?

This animated infographic video reveals some of the recent industry numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation and social media. Enjoy!(In case you are wondering, it was created in Apple Keynote and exported as a Quicktime movie.)

11Nov 14 

Keyword research: which words are right for your business?

Search marketing can be confusing - it’s a constantly changing field and you never know what Google has up its sleeve next. Through all these changes one thing has remained constant - keywords. Although Google now places emphasis on lots of other ranking factors, such as the quality of your content, until searchers stop typing words into search engines keywords will remain relevant. So how do you work out which keywords are right for your business? Through effective keyword research… Gett...

26Aug 14 

How to get started with content marketing

Content marketing is the process of creating and sharing valuable content to attract and retain customers. As many forms of traditional or 'outbound' marketing become increasingly ineffective, content marketing is gaining popularity because high quality content can help increase trust in your brand and also attract traffic from search engines and social media. The content itself can take any form - it could be written, visual, a video, or any other format that your audience may find interes...

12Mar 14 

Free content calendar template

To attract the right kind of visitors to your website you need to create VALUABLE, OPTIMISED content REGULARLY. To help you achieve these aims we have created a free content calendar template, which is ideal for planning blog and news articles.How to use the free content calendar template The template has been set up for creating content on a weekly basis, and there is a blank worksheet (page) for each month; obviously you can adjust the template to suit your needs. Please read the notes be...