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Our blog is where we share our marketing tips and insights

03May 18 

Marketing for Estate Agents - Improve your email marketing results

To get better email marketing results from your campaigns you need two things, more people in your mailing list and better engagement from those that are already in it. Here’s how to get both... Growing your list Make it easy to sign up Don’t ask for too much information. There’s no need to ask for three different telephone numbers and a full postal address just to sign up for an email alert. Just an email address is fine at this stage. Asking for too much information is off putting and...

23Aug 17 

Are you ready for GDPR?

New privacy regulations are coming in next year and many companies are unprepared. The GDPR (General Data Protection Regulation) will come into force on May 25th 2018. Although it might seem a long way off, the new regulations are much more involved than current UK Data Protection Act rules, so there’s lots for businesses to do in preparation. Although it's unlikely, those who don't comply could be hit with huge fines – up to 20 million euros or 4% of turnover, whichever is higher. Who is...

16Jan 15 

Rustic landing page for The Bay Tree Food Company

We were approached by The Bay Tree Food Company to help them with a competition to celebrate 20 years in business. The brief was simple: design and build a website landing page where users could enter a competition to win a hamper full of goodies. The rustic landing page needed to be mobile optimised, have the functionality to capture entrants data and also integrated with Mailer, Cognique's very own email marketing system which The Bay Tree use on a regular basis. When a user enters the comp...

23Sep 14 

How to build your email marketing list

Email marketing is an extremely effective marketing technique and the relatively low cost means it can deliver excellent return on investment. On average, every £1 spent on email marketing can see a return of over £40. Sounds good, doesn't it? Sadly it’s not quite as simple as putting an email together and sending it out to the world. In order to take advantage of the power of email, you need a strong email marketing list, and when it comes to email, quality is just as important as numbers....

07Apr 14 

Email marketing statistics

Is your business currently using email marketing, or are you someone who is still sitting on the fence? Either way these email marketing statistics will be of interest to you, if you are doing it already, these stats will just convince you that you have made the right choice. If you are still umming and ahhing, then these stats will do nothing but amaze and convince you that your business should be using email marketing as a vital marketing tool to stay in touch with your customers and attract n...

05Feb 14 

Improving your email campaign deliverability

With spam filters becoming ever more stringent, improving your email campaign deliverability can make a huge difference to the success of your communications. So it’s worth taking a minute to review the mistakes that are most likely to put your message in the Junk Mail folder, or worse, stop it being delivered altogether. Simple ways to improve email campaign deliverabilityAvoid using words such as free, cash, guarantee, win, opportunity, earn, offer, limited, and ‘click here’ Avoi...

29Jan 14 

How Gmail image caching will affect email campaigns

Google has changed the way Gmail handles images in email messages but what does it mean for email marketers and their campaigns? Gmail 'open' rates to rise Back in December Google announced they were allowing images to be displayed by default in Gmail messages for the first time. The reason for the change was the introduction of new technology running behind Google's email service to scan image files in messages for viruses before displaying them. So why is this change important to your emai...

10Jan 13 

Southgate Auction Rooms website and email marketing

From today Southgate Auction Rooms has a new website from which to promote its weekly auctions. The site, designed and developed by Cognique, is powered by a simple content management system customised to meet Southgate's needs. In addition we created an email template for use with our hosted email marketing system to allow Southgate Auctions Rooms to keep in touch with buyers and sellers. Both the website and email templates are optimised to display well on mobile phones and tablet devices. ...

10May 11 

Email marketing in the UK - what is legal and what is best practice?

I recently gave a presentation about email marketing to an audience of business owners and managers. There wasn’t enough time to cover all attendees’ questions regarding the legalities so hopefully I set the record straight in this article. I have a simple definition for spam (unsolicited email): it is any email message sent to the recipient without their explicit consent to receive email communications on that subject from the sender. But what does the law say? The EU directive on Priva...

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