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Our blog is where we share our marketing tips and insights

16Dec 14 

What is digital marketing?

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business. Why should you be doing digital market...

02Dec 14 

Digital marketing - do you know your numbers?

This animated infographic video reveals some of the recent industry numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation and social media. Enjoy!(In case you are wondering, it was created in Apple Keynote and exported as a Quicktime movie.)

23Sep 14 

How to build your email marketing list

Email marketing is an extremely effective marketing technique and the relatively low cost means it can deliver excellent return on investment. On average, every £1 spent on email marketing can see a return of over £40. Sounds good, doesn't it? Sadly it’s not quite as simple as putting an email together and sending it out to the world. In order to take advantage of the power of email, you need a strong email marketing list, and when it comes to email, quality is just as important as numbers....

07Apr 14 

Email marketing statistics

Is your business currently using email marketing, or are you someone who is still sitting on the fence? Either way these email marketing statistics will be of interest to you, if you are doing it already, these stats will just convince you that you have made the right choice. If you are still umming and ahhing, then these stats will do nothing but amaze and convince you that your business should be using email marketing as a vital marketing tool to stay in touch with your customers and attract n...

05Feb 14 

Improving your email campaign deliverability

With spam filters becoming ever more stringent, improving your email campaign deliverability can make a huge difference to the success of your communications. So it’s worth taking a minute to review the mistakes that are most likely to put your message in the Junk Mail folder, or worse, stop it being delivered altogether. Simple ways to improve email campaign deliverabilityAvoid using words such as free, cash, guarantee, win, opportunity, earn, offer, limited, and ‘click here’ Avoi...

29Jan 14 

How Gmail image caching will affect email campaigns

Google has changed the way Gmail handles images in email messages but what does it mean for email marketers and their campaigns? Gmail 'open' rates to rise Back in December Google announced they were allowing images to be displayed by default in Gmail messages for the first time. The reason for the change was the introduction of new technology running behind Google's email service to scan image files in messages for viruses before displaying them. So why is this change important to your emai...

10Jan 13 

Southgate Auction Rooms website and email marketing

From today Southgate Auction Rooms has a new website from which to promote its weekly auctions. The site, designed and developed by Cognique, is powered by a simple content management system customised to meet Southgate's needs. In addition we created an email template for use with our hosted email marketing system to allow Southgate Auctions Rooms to keep in touch with buyers and sellers. Both the website and email templates are optimised to display well on mobile phones and tablet devices. ...

10May 11 

Email marketing in the UK - what is legal and what is best practice?

I recently gave a presentation about email marketing to an audience of business owners and managers. There wasn’t enough time to cover all attendees’ questions regarding the legalities so hopefully I set the record straight in this article. I have a simple definition for spam (unsolicited email): it is any email message sent to the recipient without their explicit consent to receive email communications on that subject from the sender. But what does the law say? The EU directive on Priva...