Your business brand is more than just your logo and colours – it’s your values, the way you speak, the personality you convey.
Consistent brands provide the same experience wherever you come across them, whether it’s in person, on social media or on their website.
It makes you more recognisable
Being the same everywhere helps you stand out. For a start, it makes it less likely for people to confuse you with other brands.
Consistency also breeds familiarity, making it easier for people...