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Our blog is where we share our marketing tips and insights

26Sep 14 

Company rebrand for Remous Print

Remous Print, a family run company in Sherborne approached Cognique for a company rebrand. Their existing brand and identity had served them well over the past 30 years, but now they felt it was time for a change, time to re-position themselves in the print market and time to show the public what the could really do. The brief was simple, they wanted to be modern, stand out in the competitive print industry, and to portray the wide range of services they have to offer. They didn't just want to ...

17Sep 14 

Swan Hotel brochure design

Cognique have recently completed the new Swan Hotel brochure design. We have serviced the marketing needs of the award-winning Best Western Plus Swan Hotel Wells for over five years and the hotel prides itself on the quality of the website, graphic design (including newsletters, brochures and adverts) and email campaigns produced by Cognique that help the in-house marketing team to engage with their growing customer base. The text for the brochure was intentionally kept to a minimum, allowing t...

05Sep 14 

Corporate brochure design for Hosted Accountants

Hosted Accountants (part of the Indigo Group) already had a smart new identity courtesy of Cognique, so we were delighted when they asked us to help with their corporate brochure design. The Taunton based company was planning its annual trip to Accountex ExCeL (the flagship event in the accounting calendar) and it was vital that they stood out in what was fast becoming a crowded market. The decision was made to produce a Case Study 'Bible' which would showcase what Hosted Accountants do best: p...

29Jul 14 

New corporate identity for RMW Knight

Chartered Surveyors RMW and PJK approached Cognique earlier this year to discuss a new corporate identity for their merged business RMW Knight. Both parties were keen to retain aspects of their existing identity (a blue background combined with a sans serif font) while creating a fresh identity that would be easily recognisable and readable from a distance on sales and letting boards.The two logos above left are the original identities before the merger, and the one on the right is the n...

28May 14 

Here comes the (Pandora Dress Agency) Summer

Pandora Dress Agency (nestling in the heart of Knightsbridge, London) wanted to set temperatures soaring with a seasonal promotion for their Cheval Street store. Cognique designed in-store point-of-sale, newsletters and eye-catching window graphics to support the Summer months promotion. The mobile optimised website and Facebook and Twitter pages also got a sizzling Summer make-over.    So if the World Cup gives you chills and Glastonbury Festival leaves you cold visit www.pandoradressagen...

14May 14 

New identity for Hosted Accountants

Indigo Group trading as Hosted Accountants has been providing hosted desktop and other cloud based technologies to professional accountancy firms from their Taunton office for 6 years now, and business is good. But they realised that although the service they were offering their clients was spot on, their brand needed some work. It was a little dark and dated for such a modern business. So they came to Cognique to see if we could help. Below on the black background you can see Hosted Accountan...

19Mar 14 

Social Media Branding

Are you trying to brand up your Facebook, Twitter, LinkedIn and Google+ pages but struggling with the sizes for all? Look no further, in this article you find all the correct sizes for social media branding, so you will no longer have a profile picture that cuts off half of your logo, you will no longer have a cover photo that is ridiculously blurry due to your image being too small, and you will no longer (this is the one that really gets to me the most) have a logo that is squeezed into a tin...

20Dec 13 

Merry Christmas from Cognique

It’s been a hectic few months here at Cognique with many exciting new client projects going live in time for Christmas. We’re closing from Christmas Eve but we will be back, refreshed and raring to go from 2 January. Until then, like Dave, have a peaceful Christmas and New Year from us all at Cognique.

12Sep 13 

Marketing collateral for Sampson Hall

How do you outline your diverse services to existing and potential new clients in a clear, engaging and straightforward way? This was the dilemma that leadership and management consultants Sampson Hall asked us to solve for them. Oh, and they needed a solution REALLY quickly! One, brain-storming meeting later and we'd devised a set of smart, colour coded service cards all of which fitted neatly into a bespoke, die cut sleeve featuring a debossed logo, complete with gloss varnish.

06Sep 13 

Neighbourly help for Chubb Bulleid

Cognique were recommended to solicitors Chubb Bulleid, who wanted marketing material for a forthcoming B2B event. The law firm opted for pop-up banners, a presentation folder, A5 flyers for each of their services (28 in total), and graphics for wall mounted display panels for their Wells, Street (our near neighbours in Leigh Road) and Somerton offices.

16Aug 13 

New identity and stationery for Engineering and Systems Safety

Specialist consultancy Engineering and Systems Safety (ESS) is now dressed to impress with a new identity and stationery by Cognique. Established in 2007, ESS provides consulting services to markets where safety is critical, such as high hazard defence systems. The new identity is designed to reflect the containment and management of risk, and perfectly complements the credibility of the firm's consultants.

02Aug 13 

Dairy costings report for Kingshay

Independent dairy consultants Kingshay once again turned to Cognique for the design of their annual Dairy Costings Focus. The 24 page report which analyses dairy herd management is packed with specialist industry insight, and the striking design features photography taken by Kingshay MD, Duncan Forbes. The finished report was printed in time for the National Dairy Show and was published online, forming part of an email campaign.

25Jul 13 

Are you ready for dot 'anything'?

ICANN, the Internet Corporation for Assigned Names and Numbers, has begun accepting applications for new generic top-level domains (TLDs), allowing organisations more choice in selecting a domain name or even allowing them to request their own private ‘dot anything’ names. Why the change? With over 200m active websites, the internet is running out of domain names! The most usable names are already taken in the most popular suffixes such as .com, .net, .info and .co.uk, making it increasi...

19Jul 13 

Old Mill: big support for small business

Old Mill pride themselves on the advice and support they offer small businesses and a new set of literature from the leading accountants and financial planners proves just that. Their Business Services collateral is aimed specifically at helping small businesses understand more about dealing with the issues facing them and covers subjects such as: Incorporation, Management Accounts, Tax Tips and Finance Options. Cognique were once again on-hand to design this first wave of Business Services l...

05Jul 13 

Cognique sponsors Somerset Chamber Annual Business Leaders Dinner

© Oak Barn Photography, www.oakbarnphoto.com From left to right: Graeme Crosbie of Level Up, Helen Lacey of Red Berry Recruitment, Paul Stephenson and Nigel Reece of Cognique, and Alan Stone of Old Mill Accountants and Financial Planners. Cognique were proud to sponsor the Somerset Chamber Annual Business Leaders Dinner 2013 recently held in The Castle Hotel in Taunton. Over 70 business owners from Somerset's leading organisations enjoyed fine dining followed by an entertaining after din...

13Jun 13 

Simons & Son identity and stationery

Fresh off the press is this new stationery range and identity for Wells based hardwood craftsmen Simons & Son. Established in 1977 by father Christopher, the business has recently undergone a change of name and new branding under the influence of son Alex. Despite all the changes, good quality never goes out of fashion and the business is looking to capitalise on local demand for bespoke hardwood windows, doors and furniture.