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Our blog is where we share our marketing tips and insights

29Jul 14 

New corporate identity for RMW Knight

Chartered Surveyors RMW and PJK approached Cognique earlier this year to discuss a new corporate identity for their merged business RMW Knight. Both parties were keen to retain aspects of their existing identity (a blue background combined with a sans serif font) while creating a fresh identity that would be easily recognisable and readable from a distance on sales and letting boards.The two logos above left are the original identities before the merger, and the one on the right is the n...

28May 14 

Here comes the (Pandora Dress Agency) Summer

Pandora Dress Agency (nestling in the heart of Knightsbridge, London) wanted to set temperatures soaring with a seasonal promotion for their Cheval Street store. Cognique designed in-store point-of-sale, newsletters and eye-catching window graphics to support the Summer months promotion. The mobile optimised website and Facebook and Twitter pages also got a sizzling Summer make-over.    So if the World Cup gives you chills and Glastonbury Festival leaves you cold visit www.pandoradressagen...

14May 14 

New identity for Hosted Accountants

Indigo Group trading as Hosted Accountants has been providing hosted desktop and other cloud based technologies to professional accountancy firms from their Taunton office for 6 years now, and business is good. But they realised that although the service they were offering their clients was spot on, their brand needed some work. It was a little dark and dated for such a modern business. So they came to Cognique to see if we could help. Below on the black background you can see Hosted Accountan...

19Mar 14 

Social Media Branding

Are you trying to brand up your Facebook, Twitter, LinkedIn and Google+ pages but struggling with the sizes for all? Look no further, in this article you find all the correct sizes for social media branding, so you will no longer have a profile picture that cuts off half of your logo, you will no longer have a cover photo that is ridiculously blurry due to your image being too small, and you will no longer (this is the one that really gets to me the most) have a logo that is squeezed into a tin...

12Sep 13 

Marketing collateral for Sampson Hall

How do you outline your diverse services to existing and potential new clients in a clear, engaging and straightforward way? This was the dilemma that leadership and management consultants Sampson Hall asked us to solve for them. Oh, and they needed a solution REALLY quickly! One, brain-storming meeting later and we'd devised a set of smart, colour coded service cards all of which fitted neatly into a bespoke, die cut sleeve featuring a debossed logo, complete with gloss varnish.

06Sep 13 

Neighbourly help for Chubb Bulleid

Cognique were recommended to solicitors Chubb Bulleid, who wanted marketing material for a forthcoming B2B event. The law firm opted for pop-up banners, a presentation folder, A5 flyers for each of their services (28 in total), and graphics for wall mounted display panels for their Wells, Street (our near neighbours in Leigh Road) and Somerton offices.

16Aug 13 

New identity and stationery for Engineering and Systems Safety

Specialist consultancy Engineering and Systems Safety (ESS) is now dressed to impress with a new identity and stationery by Cognique. Established in 2007, ESS provides consulting services to markets where safety is critical, such as high hazard defence systems. The new identity is designed to reflect the containment and management of risk, and perfectly complements the credibility of the firm's consultants.

02Aug 13 

Dairy costings report for Kingshay

Independent dairy consultants Kingshay once again turned to Cognique for the design of their annual Dairy Costings Focus. The 24 page report which analyses dairy herd management is packed with specialist industry insight, and the striking design features photography taken by Kingshay MD, Duncan Forbes. The finished report was printed in time for the National Dairy Show and was published online, forming part of an email campaign.

19Jul 13 

Old Mill: big support for small business

Old Mill pride themselves on the advice and support they offer small businesses and a new set of literature from the leading accountants and financial planners proves just that. Their Business Services collateral is aimed specifically at helping small businesses understand more about dealing with the issues facing them and covers subjects such as: Incorporation, Management Accounts, Tax Tips and Finance Options. Cognique were once again on-hand to design this first wave of Business Services l...

13Jun 13 

Simons & Son identity and stationery

Fresh off the press is this new stationery range and identity for Wells based hardwood craftsmen Simons & Son. Established in 1977 by father Christopher, the business has recently undergone a change of name and new branding under the influence of son Alex. Despite all the changes, good quality never goes out of fashion and the business is looking to capitalise on local demand for bespoke hardwood windows, doors and furniture.

01May 13 

Pandora - dressed for summer

These new summer window vinyls (designed by Cognique, inspired by Roy Lichtenstein) are now brightening up the Pandora Dress Agency shop in Cheval Place, just around the corner from Harrods in London.

13Dec 12 

The Sheep Vet

The ever proactive St David's Farm Practice spotted a gap in the sheep veterinary market for a friendly, approachable service for the smallholder. Having designed the identity for both The Chicken Vet and Pro Ovine, Cognique were once again on hand to develop The Sheep Vet identity. We also designed adverts, flyers, business cards, a banner and a Powerpoint template to support sheep vet Jen Hall.

26Oct 12 

Richardson Gill identity

We recently developed this new identity for East Devon based independent Estate and Lettings Agents Richardson Gill. Partners Andy Richardson and Malcolm Gill immediately spotted the value of the deckchair motif and have now purchased branded versions which have pride of place in their new Seaton office.

15Jun 11 

QR codes - what are they and how to use them

What are QR codes? A QR code is a 2D black and white barcode which can be used to store text, a web link, contact information and other data. QR codes can be scanned using free applications available for most smart phones. Once the code is scanned, the application either displays the content or, in the case of a web link, takes you to a web page. QR codes can be printed and reproduced on just about any material and can be sized as required, with the minimum width being around half an inch, d...

14Jun 11 

Four brand checks you can do in under three minutes

Starting a new business or thinking of rebranding? Here’s four checks you can do in under three minutes:Are the relevant domain names available? Googling will not give you the definitive answer. Instead you must check the ‘whois’ information for each name. So for UK domains such as those ending in .co.uk, use the Whois at Nominet’s website. For top level domain names such ending in .com or .net, use Internic’s Whois site. Other websites that sell domain names may also sell the ...

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