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Our blog is where we share our marketing tips and insights

06Apr 18 

Marketing for Estate Agents – Make the most of Facebook advertising

Facebook advertising provides a wealth of opportunity for estate agents, are you making the most of it? Here's five tactics to try... Boost to reach your existing audience If you’ve already built up a following of interested Facebook fans, then make sure they see your posts. Facebook has significantly decreased the amount of organic reach that posts by businesses get, but you don’t need a large budget to reach more people. Boosting your post, even by just a few pounds, will also give you ...

01Feb 18 

How to use YouTube for marketing

Did you know that a third of all time online is spent watching videos? As internet speed has increased, so has the desire for video content. YouTube is the leader, with over a billion active users. Taking advantage of this huge audience to market your business is easier than you might think, especially as most smartphones and cameras can now film excellent quality video. Three types of videos to create Focus on creating videos that are helpful to your target audience, here's three ideas for s...

22Apr 16 

New social media trends your business should be aware of

Social media might be an established marketing tool, but it’s changing all the time. The top channels, most used features and best practice are constantly shifting. Here’s what you need to know about two of the biggest new social media trends this year – live video and messaging apps – and how your business could take advantage. Live video Thanks in part to faster mobile internet speeds and better camera phones, live video has really taken off in the last few months. Now anyone wit...

17Mar 15 

Five reasons businesses can't afford to ignore social media

It’s estimated that 90% of businesses are now on at least one social media channel. If you are in the 10% that aren't, unless you are Apple, you probably can’t afford to ignore it any longer. 1. People will talk about you whether you’re there or not Many businesses are worried about the damage a social media fail could do to their business. The risk is real, but not being on social media could potentially be even more damaging. People will talk about your business whether you are there...

27Jan 15 

Four 2015 marketing trends you should be ready for

Planning your marketing strategy for 2015? Here's four trends to keep in mind... 1. Content marketing is here to stay According to a recent survey, 30% of businesses think content marketing will be the most important marketing tactic they will use in 2015. Plus, more than half of B2B marketers are planning to increase their content marketing spend this year. With more competition for views, content will need to be high quality and closely aligned to the needs of your target audience. Many...

23Jan 15 

Are you following Facebook's new guidelines on promotional posts?

Facebook recently announced that they would begin removing overly promotional posts by pages from the news feed this year. The announcement, which is likely to have slipped under the radar of most Facebook users, said: “As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.” According to people they surveyed...

05Nov 14 

Using LinkedIn for business

Are you using LinkedIn for business? If not, why not? LinkedIn is used by over 15 million professionals in the UK and is often the first port of call for researching new business contacts. If you’re not using LinkedIn, you could be missing out on valuable business opportunities. What exactly is LinkedIn? LinkedIn is a professional social network where individuals can build a network of business connections and businesses can set up a company profile. Your personal LinkedIn profile Yo...

19Aug 14 

Getting started with social media for business

Believe it or not, social media has been around for over a decade. Over half of all adults in the UK are now using one or more social networks and it’s becoming an integral part of modern life. Why should businesses use social media? Some reports suggest that over 90% of businesses are already on social media, and many would argue that it's no longer optional for businesses to have a social media presence. Social media marketing offers an opportunity for businesses to communicate directly wi...

19Mar 14 

Social Media Branding

Are you trying to brand up your Facebook, Twitter, LinkedIn and Google+ pages but struggling with the sizes for all? Look no further, in this article you find all the correct sizes for social media branding, so you will no longer have a profile picture that cuts off half of your logo, you will no longer have a cover photo that is ridiculously blurry due to your image being too small, and you will no longer (this is the one that really gets to me the most) have a logo that is squeezed into a tin...

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