Our blog is where we share our marketing tips, web design insights and the latest industry marketing news

26Apr 22 

Team spotlight: Managing Director, Nige Reece

Nige joined Cognique in 2008 as a Graphic Designer and has been MD since 2016. Nige talks about the power of business networking, his hopes for the future of Cognique and what he loves about his role.What’s your role at Cognique?I’ve been Managing Director since Dave, Jim and I took joint ownership of Cognique in 2016. I have a variety of roles, including new sales, business development and the strategic direction of the business. I’m often the first point of contact for new clien...

18Mar 22 

Team spotlight: Technical Director, James Patten

Celebrating 15 years at Cognique this year, Jim is our talented Technical Director and website developer specialising in bespoke WordPress websites.Here we find out more about Jim and his love of Star Wars, API integrations and of course website development!What’s your role at Cognique?My official role is Technical Director and I oversee all our website builds, data & API integration, email and DNS configurations. I work closely with our Creative Director, Dave Rice and bring ...

25Nov 21 

Team spotlight: Creative Director, Dave Rice

Joining Cognique in 2009 as a Graphic Designer, Dave has been a strong creative influence for nearly 13 years, breathing life into client’s ambitious visions, websites and naturally, our own creative direction. We find out more about Dave and the future plans for Cognique.What’s your role at Cognique?As Creative Director I oversee the creative side of the business. I've naturally navigated towards specialising in website design, as well as managing all website projects from inceptio...

20May 20 

Is high bounce rate a problem?

You've dived into your Google Analytics and you know where your website visitors are coming from and how they find and use your site. You also discover that your bounce rate is really high. Is this a problem and if so, what can you do about it? What exactly is a bounce rate? A website bounce occurs when a user visits your website, views just one page and then exits immediately. They essentially 'bounce' off your website. Your bounce rate is calculated by dividing all single page sessions by all...

16Oct 19 

Kerching! Reduce abandoned baskets with a better checkout UX

Basket abandonment rate for eCommerce websites can be frustratingly high. The average rate for abandoned baskets sits around 65%, but for some sectors it can be as high as 80%!Costly delivery and the customer not being ready to purchase top the list of reasons for basket abandonment. However, website UX design is also a major influence. According to Invesp 11% of abandoned baskets are attributed to a complex checkout or basket process and 24% of shoppers are saving selections and deciding l...

19Aug 19 

Using your ecommerce website for B2B sales

B2B ecommerce is seriously big business. The global B2B ecommerce sector is forecast to be worth £5.2 trillion by 2020. As digital savvy Millenials take over senior buying and procurement positions, businesses need to be ready to meet and service their needs.  Historically, B2B digital marketing has been slow to evolve, falling behind its B2C counterpart. However, in recent years there's been rapid growth in B2B ecommerce sales, so it's a proposition that deserves serious consideration. ...

09May 19 

Does my website have a shelf life?

So you’ve launched your brand spanking new website and it's received fantastic feedback. But does a website have a 'shelf life' and if so, when should you start thinking about developing a new one?Let’s be SMART about itIn principle, the success of a website can be measured against its intended purpose. Was it developed to attract new customers? Is it an eCommerce site that needs to deliver a specific ROI? Maybe it adds credibility to your business or service? Or perhaps it's purely...

14Feb 18 

Sell more by making your WooCommerce store mobile friendly

If you have a WooCommerce store, it's designed to be mobile friendly out of the box (just one of the many reasons we love it) but there’s still so much more you can do beyond the basics.Did you know that 60% of time online in the UK is now spent on mobiles? Mobile usage overtook desktop in 2014, but plenty of online shops are still playing catch up. Here’s what you can do to make your WooCommerce site as amazing as possible for mobile visitors... Test your WooCommerce store on mobile devi...

17Jan 18 

10 reasons people are leaving your website straight away

People leaving your website straight away is bad news. There’s never a time where you’d want someone to leave your website, but now it’s more important than ever thanks (or no thanks) to Google’s RankBrain. RankBrain is a complicated animal, but in a nutshell, Google are now paying closer attention if people click to your website from search results then immediately click back again. If someone does this, it’s a sign that your website didn’t satisfy them, and it’s likely Google wi...

20Oct 17 

Website security – is your business at risk?

Website security isn’t the most exciting topic, we get it! But not thinking about it could put your business at serious risk.Your website is a valuable business asset, and if compromised, it puts your business reputation on the line, plus potentially your customer privacy. With GDPR rapidly approaching, securing your website is now more important than ever.If your site is targeted, you could lose revenue for every day that it's down. What's more, sites that are compromised are penalised in...

15Sep 17 

Add Apple Pay to WooCommerce to boost conversions

We’re massive fans of WooCommerce for a whole host of reasons. It’s easy to use, highly customisable, secure and amazingly, it’s free! Recently WooCommerce got even better thanks to the addition of Apple Pay as a payment method. Why add Apple Pay? For users with iPhones, Apple Pay provides one of the easiest and quickest ways to make a purchase.The more obstacles you can remove on the path to purchase, the better. With Apple Pay, buyers don’t have to get up to find their credit ca...

16Feb 17 

Bespoke WordPress themes vs WordPress templates

Thinking about buying an off-the-shelf WordPress template or wondering if a bespoke Wordpress theme would be better? In this blog we cover the pros and cons of both. Turnaround time Wordpress templates can be a great option for small businesses just starting out. Those that are tech savvy could have a simple site up and running within a few hours, providing they have the content ready. On the other hand a bespoke theme would take longer to develop, but it would be entirely tailored to your ...

21Dec 16 

4 things to know before setting up a WordPress store

Before you can set up your WordPress store you’ll need to setup your Wordpress website and install an ecommerce plugin. Our plugin of choice is WooCommerce. Once you've done that, here’s a checklist for getting your WordPress store up and running. WordPress store checklist 1) Product descriptions Write product descriptions that are clear and easy to read. They should include everything your prospective customer will need to know to make a decision about buying your product, including: ...

19Oct 16 

4 ways to improve your WooCommerce product pages

Want to sell more from your WooCommerce shop? Here are four ways to improve your product pages. 1. Write a good product description When you’re selling online, you are relying on your product description to do the selling for you, so a good description of your product is crucial. Make sure it is... Unique Google doesn’t like duplicate content, so it is important for search engine optimisation to write a unique description, especially if you sell the same product as another online shop. ...

07Sep 16 

WooCommerce review - why we use WooCommerce for our ecommerce clients

We’ve already talked in detail about why we prefer to work with WooCommerce. In this blog post we’ll look at the advantages of WooCommerce for our clients, after all, they’re the ones that will be using WooCommerce on a daily basis. WooCommerce review 1) It’s easy to use WooCommerce is as easy to use as WordPress. WordPress is one of the most intuitive content management systems, and WooCommerce uses the same interface, making managing your products and stock easy and stress free. Ad...

22Mar 16 

Where is my website traffic coming from?

Ever wondered where your website traffic comes from? How do people find you and end up on your site? Thankfully, it’s easy (and free!) to find out with Google Analytics. If you don’t have Google Analytics yet, here’s how to set it up.How to check your website traffic Once your website is set up on Google Analytics, head to Acquisition > Overview in the left hand side menu. From here you will see an overview of all the different sources that are sending traffic to your website.Ide...

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