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Our blog is where we share our marketing tips and insights

31Aug 16 

Refreshing new online shopping platform for Somerset water specialists

Glastonbury Spring Water have been supplying customers with their very own refreshing, natural spring water for nearly 30 years. Nestled at the foot of the iconic Glastonbury Tor, they provide a range of cost-effective drinking water solutions (from water coolers to bottled water) to homes and businesses across the South West. Glastonbury Spring Water Sales Director, David Lem contacted Cognique to discuss the development of a new website. The existing Glastonbury Spring Water website had a n...

10Jun 16 

How Cognique create a marketing strategy

Every time we work with our clients to create a marketing strategy and plan we use the same five steps. Here’s what our process looks like... 1. Learning about your business Before we start work on a marketing strategy for our clients, first we spend time getting a deep understanding of their business and their goals for the future. We’ll have a face-to-face meeting where we'll aim to find out:The history of their business. Who their customers are. What products or services the...

07Jun 16 

Why do you need a marketing strategy?

In our experience, businesses that come to us without a marketing strategy often have one thing in common – they’re spending money on marketing but not seeing a return on their investment. This frequently happens when an opportunity for marketing presents itself, perhaps the chance to run radio ads or advertise in a local magazine, and the business decides to invest. Yet when this is done outside of a marketing strategy, the activity often doesn't have the desired impact. For example, if y...

03Jun 16 

What is a marketing strategy?

A marketing strategy is a document that details how you’ll achieve your business goals using marketing.  Marketing can be highly effective at growing businesses, but for best results you need to approach it strategically. Jumping in and creating adverts on social media channels can be counter intuitive if you don't know what you want to achieve with them. Creating a strategy means you can be sure all your activity is working towards your overall goals. What's in a marketing strategy? Below...

22Mar 16 

Where is my website traffic coming from?

Ever wondered where your website traffic comes from? How do people find you and end up on your site? Thankfully, it’s easy (and free!) to find out with Google Analytics. If you don’t have Google Analytics yet, here’s how to set it up. How to check your website traffic Once your website is set up on Google Analytics, head to Acquisition > Overview in the left hand side menu. From here you will see an overview of all the different sources that are sending traffic to your website....

11Mar 16 

New trade website stacks up for SFL Flues & Chimneys

Barnstaple based SFL Flues & Chimneys has been manufacturing chimney systems for domestic, commercial and industrial markets for 45 years, and are considered to be the premier choice by specifiers, installers and homeowners. Although the business already had a trade website there were a number of issues with it, including a lack of support for mobile devices, difficult to update and lacking in additional functionality now required by the manufacturer. Having successfully launched new web...

01Mar 16 

What search terms are people using to find my website?

If you’ve looked in Google Analytics and seen that people are finding your website through search engines, you might have wondered what they typed in to find you. You may have tried to find the answer within Google Analytics, in which case you probably came across the unhelpful term “(Not provided)” where you expected to see the keywords. So does that mean you’ll never know what people are searching for to find you? Thankfully not! Although Google Analytics no longer displays search t...

12Feb 16 

AllGlass & Glazing website

Established in Crewkerne, Somerset over 30 years ago, AllGlass & Glazing is a trusted local supplier for replacement windows, doors, conservatories, porches, fascias, soffits, guttering and garage doors. Unfortunately their existing glazing website didn't reflect the quality of their products and the professionalism of their service. Few enquiries were received through the site as it was not search optimised and was rarely updated due to the difficulties in making any changes. In addition...

22Jan 16 

Why we use Gravity Forms WordPress plugin

As we mentioned in our best WordPress forms plugins blog, Gravity Forms is our WordPress form plugin of choice. Although we have experimented with other plugins, we now almost exclusively use Gravity Forms for new client sites as we've found it’s by far the best for a whole host of reasons. It’s powerful Gravity Forms are powerful and very well integrated with WordPress. Some clever things you can do include...Allow entire blog posts to be submitted through a form, and saved as a dr...

12Jan 16 

WordPress forms plugins – which are the best?

There are many different ways to add a form to your WordPress website – this post covers some of the most popular options, from basic contact WordPress forms to fully featured customisable plugins. The features, support and pricing models of WordPress forms plugins vary significantly, so it's important to evaluate the options based on your requirements. The best plugin for your business may be entirely different to someone else's. In their simplest form, WordPress forms are ideal for allowi...

01Dec 15 

Key marketing dates for 2016

Starting to plan your marketing calendar for 2016? Below you’ll find a list of key events and dates throughout the year – ideal for starting to pull together your content marketing themes. Although not every date will be relevant to your business, there’s bound to be some that resonate with your target audience. As well as the usual dates that happen every year, there’s also a number of one-off events taking place next year. One of the biggest is the Olympics, but it’s also one of th...

26Nov 15 

WordPress ecommerce with WooCommerce

Here at Cognique, we are big fans of the WordPress content management system. It is simple and easy to use, yet has the framework available for enhancements allowing the core features to be built upon to create very complex websites. However the world of WordPress ecommerce has always been a bit of a grey area.  We have evaluated many e-commerce plugins over the years, including WP eCommerce, MarketPress and JigoShop. However we have never found a solution we felt was a true competitor to the d...

18Nov 15 

Does your business need an SSL certificate?

Since we published this article in November 2015, things have moved on considerably. Read our latest blog on the subject for a more accurate answer: Is 2017 the time to go HTTPS with an SSL certificate? Last year in our blog we wrote about how Google were starting to prioritise secure websites (https) over unsecure websites (http) in search rankings. This was part of Google’s wider campaign for https to be used everywhere, and for all information on the web to be transmitted securely. Since ...

23Oct 15 

WooCommerce customisation for new Bobbie Burns website

Bobbie Burns has been a household name for furniture in Bristol since 1929 when the business was owned by the founder Bobbie Burns. Recently the brand has been revitalised by its new owner South West Upholstery with ‘The Bobbie Burns Collection’ in honour of the respected gentleman. As well as selling one-off pieces of retro furniture, they also offer a bespoke furniture range where customers can build their own sofas and chairs online, and then the furniture is made from scratch in t...

20Oct 15 

Redesigned website for engineering company M-CNC

Precision engineering company M-CNC was founded in 2011 by experienced engineer, Mark Wylde. When the business was launched Cognique worked with Mark to develop M-CNC’s corporate identity, as well as designing and building the company's first website. Five years on, the company has gone from strength to strength. With more staff and significantly bigger clients, M-CNC felt they had outgrown their current website. They needed an updated site to reflect their increased expertise and inspire co...

25Sep 15 

How to plan a successful ecommerce Christmas

As I write this there are only 90 days to go until Christmas. So is your ecommerce business ready? The Christmas period offers a massive opportunity for online shops, with more people shopping online than ever before. In the UK last year (2014), 40% of Christmas shopping was done online, with £21.6bn spent on ecommerce websites in the eight weeks leading up to Christmas and a further £810 million spent online on Black Friday alone (Source: IMRG e-Retail Sales Index).To make the most of th...