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Our blog is where we share our marketing tips and insights

28Aug 15 

New WordPress website for Helliar Pest Control

GA Helliar and Son have been providing reliable and professional commercial cleaning services to businesses throughout Somerset and Dorset since 1932. As well as cleaning, they also offer a pest control service which up until now was an extra section on their existing cleaning website. They soon realised that the two just don't go together, so they approached us with a simple brief: to create a stand-alone WordPress website for Helliar Pest Control to separate the two businesses.The WordPre...

14Aug 15 

Is referrer spam affecting your website metrics?

If you are a serious business owner or marketer you probably use Google Analytics or another web analytics solution to help you to measure the results of your investment in marketing. However you may have noticed some strange changes in your metrics lately, including:A large increase in recorded traffic A reduction in your average page views per visit Decreased visit duration Higher bounce rate (visits to a single page)One possible cause could be the recent huge upsurge in referre...

21Jul 15 

Three quick and easy website marketing checks

It’s always a good idea to set up web analytics and measure how your business is doing properly, but here are three easy website marketing checks that you can do without opening up any analytics programs. They will give you a valuable insight into how well you are doing online and what other people see when they look at your business on the internet. 1. Where do you rank for your business name? Google your business name - ideally, your website should be number one. If you are not at the top...

09Jul 15 

New LED Architects website and identity

An imaginary fist pump was my inital reaction when I heard that we were going to be given the opportunity to design and build the new LED Architects website. Architects, as we all know, are designers. And as designers they are very visual. They like their work to tell the story with big, interesting and powerful project images – not the usual stock photography you find on every Tom, Dick and Harry's website. This is a web designer's dream, and I was chomping at the bit to get started on it. ...

19May 15 

Powerful new mobile optimised website for Powrmatic

Powrmatic, a leading UK manufacturer of commercial and industrial heating and ventilation equipment, approached Cognique having become frustrated with the limited functionality of their existing website built on a proprietary content management system. In addition it was not a mobile optimised website so didn't work particularly well on mobile devices or tablets. Working with Powrmatic's Marketing Manager, Adam Tovey, we identified the types of users and activities they would typically want t...

02Apr 15 

Responsive holiday lettings website for Lyme Coast Holidays

Already running a successful sales and letting agency, Richardson Gill, Malcolm Gill and Andrew Richardson were increasingly asked about holiday lettings, and so formed Lyme Coast Holidays Ltd in 2010. After trialling desktop solutions from providers of holiday cottage booking software they decided to go with Total Accommodation Booking System (TABS) and also engaged the software house to create a website which integrated with their desktop software. While the software more than met their ne...

27Mar 15 

Will Google show your mobile website?

From 21st April 2015 your website will not show up in Google's mobile search results unless it passes their mobile friendly test. Learn how this change to mobile website search rankings might affect you. Google have announced that from 21st April they are going to roll out an updated algorithm that will detect whether or not your website is mobile friendly. If your site is deemed to be mobile 'unfriendly' by the search giant then it will no longer appear in Google's search results on a ...

24Mar 15 

New responsive website for Remous Print

Back in September last year, we were proud to announce the re-brand for Remous Print based in Sherborne, Dorset. Since then we have been working closely together to design and develop a new responsive website based on the new identity and brand. What is a responsive website? We hear this phrase used time and time again nowadays, and that is because it's an important factor when designing and developing a new website. A responsive website is a website that has the functionality to re-size and r...

06Mar 15 

Why your website could be losing you business (and how to fix it)

Have you looked at your website objectively lately? When you’re head down running a company, it’s easy to forget that people are forming impressions every day based solely on your website. If your website is badly designed, hard to use or poorly maintained, it could be losing you business. Bad first impressions Looks aren’t everything, but on the internet they count for an awful lot. People make first impressions incredibly fast online, typically in just two tenths of a second. Your webs...

27Feb 15 

New corporate website for Somerset business

Business owner Richard Shearwood-Porter utilised his experience in manufacturing and consultancy to set up new business venture Construction Certification. Designed specifically to help construction companies achieve ISO accreditation, Construction Certification was targeting a niche market. For these reasons Richard wanted a simple, business-like design for a new corporate website which needed to reflect the colours that Cognique had introduced when we created the identity. No stranger to cre...

20Feb 15 

E-commerce website for Somerlap Forest Products

Based in the heart of Somerset, Somerlap has been manufacturing high quality wooden products for 35 years, servicing both public and trade customers. Although a well established and successful business, ambitious MD Kevin Bond wanted to strengthen their retail market share. Working closely with the Somerlap team Cognique designed and developed a bespoke e-commerce website featuring WooCommerce, the WordPress eCommerce plugin. The website is content managed allowing the Somerlap team to update p...

17Feb 15 

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of identifying, testing and improving areas of your website which are preventing visitors from converting. A conversion is whatever action you want your website visitors to take, this could be:Purchasing a product or service Purchasing a higher value product or service Signing up for an email newsletter Downloading a white paper Getting in touch.Why is conversion rate optimisation important? CRO can help increase the performanc...

16Jan 15 

Rustic landing page for The Bay Tree Food Company

We were approached by The Bay Tree Food Company to help them with a competition to celebrate 20 years in business. The brief was simple: design and build a website landing page where users could enter a competition to win a hamper full of goodies. The rustic landing page needed to be mobile optimised, have the functionality to capture entrants data and also integrated with Mailer, Cognique's very own email marketing system which The Bay Tree use on a regular basis. When a user enters the comp...

13Jan 15 

The big EU VAT changes affecting ecommerce

From January 2015 all online retailers selling digital products to consumers across the EU will need to pay VAT in the country of the purchaser. These changes affect all ecommerce businesses selling any kind of digital B2C product, whether or not they are registered for VAT in the UK. What does this mean, exactly? From the 1st of January 2015, new VAT place of supply rules come into place for business to consumer businesses selling ‘digital services’. When selling digital services, busine...

16Dec 14 

What is digital marketing?

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business. Why should you be doing digital market...

09Dec 14 

Name, identity and multilingual website for Active8 Robots

Antony Lovedale founded Active Robots over 10 years ago as a catalogue and online reseller of robot parts and accessories to hobbyists and enthusiasts. But a recent expansion into higher value robots for use in education, academic research and corporate applications meant that Antony needed to create a separate business to address the needs of this rapidly growing market. Following a recommendation from a business contact, Antony met with Cognique and discussed his requirements. We quickly came...