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Our blog is where we share our marketing tips and insights

19May 15 

Powerful new mobile optimised website for Powrmatic

Powrmatic, a leading UK manufacturer of commercial and industrial heating and ventilation equipment, approached Cognique having become frustrated with the limited functionality of their existing website built on a proprietary content management system. In addition it was not a mobile optimised website so didn't work particularly well on mobile devices or tablets. Working with Powrmatic's Marketing Manager, Adam Tovey, we identified the types of users and activities they would typically want t...

02Apr 15 

Responsive holiday lettings website for Lyme Coast Holidays

Already running a successful sales and letting agency, Richardson Gill, Malcolm Gill and Andrew Richardson were increasingly asked about holiday lettings, and so formed Lyme Coast Holidays Ltd in 2010. After trialling desktop solutions from providers of holiday cottage booking software they decided to go with Total Accommodation Booking System (TABS) and also engaged the software house to create a website which integrated with their desktop software. While the software more than met their ne...

27Mar 15 

Will Google show your mobile website?

From 21st April 2015 your website will not show up in Google's mobile search results unless it passes their mobile friendly test. Learn how this change to mobile website search rankings might affect you. Google have announced that from 21st April they are going to roll out an updated algorithm that will detect whether or not your website is mobile friendly. If your site is deemed to be mobile 'unfriendly' by the search giant then it will no longer appear in Google's search results on a ...

24Mar 15 

New responsive website for Remous Print

Back in September last year, we were proud to announce the re-brand for Remous Print based in Sherborne, Dorset. Since then we have been working closely together to design and develop a new responsive website based on the new identity and brand. What is a responsive website? We hear this phrase used time and time again nowadays, and that is because it's an important factor when designing and developing a new website. A responsive website is a website that has the functionality to re-size and r...

06Mar 15 

Why your website could be losing you business (and how to fix it)

Have you looked at your website objectively lately? When you’re head down running a company, it’s easy to forget that people are forming impressions every day based solely on your website. If your website is badly designed, hard to use or poorly maintained, it could be losing you business. Bad first impressions Looks aren’t everything, but on the internet they count for an awful lot. People make first impressions incredibly fast online, typically in just two tenths of a second. Your webs...

27Feb 15 

New corporate website for Somerset business

Business owner Richard Shearwood-Porter utilised his experience in manufacturing and consultancy to set up new business venture Construction Certification. Designed specifically to help construction companies achieve ISO accreditation, Construction Certification was targeting a niche market. For these reasons Richard wanted a simple, business-like design for a new corporate website which needed to reflect the colours that Cognique had introduced when we created the identity. No stranger to cre...

20Feb 15 

E-commerce website for Somerlap Forest Products

Based in the heart of Somerset, Somerlap has been manufacturing high quality wooden products for 35 years, servicing both public and trade customers. Although a well established and successful business, ambitious MD Kevin Bond wanted to strengthen their retail market share. Working closely with the Somerlap team Cognique designed and developed a bespoke e-commerce website featuring WooCommerce, the WordPress eCommerce plugin. The website is content managed allowing the Somerlap team to update p...

16Jan 15 

Rustic landing page for The Bay Tree Food Company

We were approached by The Bay Tree Food Company to help them with a competition to celebrate 20 years in business. The brief was simple: design and build a website landing page where users could enter a competition to win a hamper full of goodies. The rustic landing page needed to be mobile optimised, have the functionality to capture entrants data and also integrated with Mailer, Cognique's very own email marketing system which The Bay Tree use on a regular basis. When a user enters the comp...

13Jan 15 

The big EU VAT changes affecting ecommerce

From January 2015 all online retailers selling digital products to consumers across the EU will need to pay VAT in the country of the purchaser. These changes affect all ecommerce businesses selling any kind of digital B2C product, whether or not they are registered for VAT in the UK. What does this mean, exactly? From the 1st of January 2015, new VAT place of supply rules come into place for business to consumer businesses selling ‘digital services’. When selling digital services, busine...

09Dec 14 

Name, identity and multilingual website for Active8 Robots

Antony Lovedale founded Active Robots over 10 years ago as a catalogue and online reseller of robot parts and accessories to hobbyists and enthusiasts. But a recent expansion into higher value robots for use in education, academic research and corporate applications meant that Antony needed to create a separate business to address the needs of this rapidly growing market. Following a recommendation from a business contact, Antony met with Cognique and discussed his requirements. We quickly came...

07Nov 14 

New identity and e-commerce website for Fuzzy Warbles

Vinyl aficionado Stephen Waldron approached Cognique to make a lifelong dream come true: to own his own record shop. He already had a brilliant name (Fuzzy Warbles Vinyl Records), the notion of selling niche genre vinyl online and an idea for how his logo should look. But what he needed was someone to help him deliver the whole package professionally, and within a few short weeks. Based on the business name we first developed an 'A Clockwork Orange' inspired identity: Once the identity was a...

09Sep 14 

What does Google’s preference for secure websites mean for businesses?

Google recently announced that they will be starting to use HTTPS as a ranking signal in its search algorithms. Historically Google’s algorithm has taken into account many factors to determine what is shown in its search results, including inbound links, keywords and quality of content, but this is the first time that security has been used as a factor. What are secure websites? Secure websites transfer data over HTTPS (Hypertext Transfer Protocol Secure) as opposed to HTTP (Hypertext Trans...

03Sep 14 

Solutions for creating multilingual websites

The internet may have helped remove geographical barriers for businesses, but trading internationally brings new challenges including the need for websites that support more than one language. Increasingly businesses are coming to us with a requirement that their new website should be available in two or more languages. There are a variety of tools and techniques for creating multilingual websites, and below are two approaches we’ve used with clients. Google translate toolbar The Google Tr...

19Jun 14 

New Collier Reading Architects website

Collier Reading Architects based in Glastonbury came to us with a problem: Their previous website wasn't doing the job they wanted it to. The design wasn't very appealing, engaging or exciting, and they didn't even have a blog. Their current website wasn't being found on Google as it wasn't search engine optimised, and most importantly it didn't have a content management system so they couldn't update the website themselves. Also the existing site wasn't optimised for viewing on mobile phones....

25Jul 13 

Are you ready for dot 'anything'?

ICANN, the Internet Corporation for Assigned Names and Numbers, has begun accepting applications for new generic top-level domains (TLDs), allowing organisations more choice in selecting a domain name or even allowing them to request their own private ‘dot anything’ names. Why the change? With over 200m active websites, the internet is running out of domain names! The most usable names are already taken in the most popular suffixes such as .com, .net, .info and, making it increasi...

12Jul 13 

New website for Castle Welding and Fabrication

We recently completed a new website for Castle Welding and Fabrication of West Pennard. The Directors, Angela and Julian Wittleton, wanted a site that they could update themselves and which communicated the truly mind boggling range of metal related products and services - they really do make light work of heavy metal!

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