Based in the heart of Somerset, Somerlap has been manufacturing high quality wooden products for 35 years, servicing both public and trade customers. Although a well established and successful business, ambitious MD Kevin Bond wanted to strengthen their retail market share.
Working closely with the Somerlap team Cognique designed and developed a bespoke e-commerce website featuring WooCommerce, the WordPress eCommerce plugin. The website is content managed allowing the Somerlap team to update products and prices and giving them complete control of the content.
E-commerce is a key element to growing retail sales and careful attention was given to customer usability. The website features responsive design simplifying online shopping for mobile and tablet users.
Sales to the trade are a core sector for Somerlap. The new site features a dedicated trades login area where customers can order online and benefit from special offers, trade pricing and delivery to site.
Complete with a blog, FAQs and strong links to all social media, the new website builds on Somerlap’s excellent heritage of putting the customer first and delivering on quality and value.