Skip to: main navigation | main content | sitemap | accessibility page

Four brand checks you can do in under three minutes

brand-checks-feature1

Starting a new business or thinking of rebranding?
Here’s four checks you can do in under three minutes:

  1. Are the relevant domain names available? Googling will not give you the definitive answer. Instead you must check the ‘whois’ information for each name. So for UK domains such as those ending in .co.uk, use the Whois at Nominet’s website. For top level domain names such ending in .com or .net, use Internic’s Whois site. Other websites that sell domain names may also sell the list of recent name searches by visitors, so be careful where you check name availability.
  2. Do a Google search for the business or company name. How clean are the results? Are there other companies or products already using it, and could your use infringe on their trademark? If the results are messy, with companies or products using the same name, steer clear. If it’s confusing for you it will also be confusing for your customers.
  3. Check the Companies House website. You can use the free WebCheck search to check for any companies which use the same or similar name.
  4. Check the Intellectual Property Office website. You can use the free trademark search to check for any similar names or brands.

Share this article

Related Blogs

10Jan 18 

Are people leaving my website? Find out with Google Analytics

You might have looked at how many people are visiting your website, but do you also pay attention to how many are leaving? Using Google Analytics to find out where people leave Google Analytics can give you insight into where people are leaving your website, and you can then do a bit of detective work to try and work out why that might be. Here's three metrics to look at. Related blog: Learn how to set up Google Analytics 1) Exit pages Go to 'Behaviour > Site Content > All Pages' and ...

17Mar 15 

Five reasons businesses can't afford to ignore social media

It’s estimated that 90% of businesses are now on at least one social media channel. If you are in the 10% that aren't, unless you are Apple, you probably can’t afford to ignore it any longer. 1. People will talk about you whether you’re there or not Many businesses are worried about the damage a social media fail could do to their business. The risk is real, but not being on social media could potentially be even more damaging. People will talk about your business whether you are there...

14Jun 11 

Four brand checks you can do in under three minutes

Starting a new business or thinking of rebranding? Here’s four checks you can do in under three minutes:Are the relevant domain names available? Googling will not give you the definitive answer. Instead you must check the ‘whois’ information for each name. So for UK domains such as those ending in .co.uk, use the Whois at Nominet’s website. For top level domain names such ending in .com or .net, use Internic’s Whois site. Other websites that sell domain names may also sell the ...

Subscribe

Join Our Mailing List