Free content calendar template

To attract the right kind of visitors to your website you need to create VALUABLE, OPTIMISED content REGULARLY. To help you achieve these aims we have created a free content calendar template, which is ideal for planning blog and news articles.

Free content calendar template screenshot

How to use the free content calendar template

The template has been set up for creating content on a weekly basis, and there is a blank worksheet (page) for each month; obviously you can adjust the template to suit your needs. Please read the notes below on how to use the template:

Target Personas Field

These are the different types of visitors you want to attract to your website. So for example, if you run a hotel they could be:

  • A couple looking for a wedding venue
  • A local business owner looking for a conference venue
  • A wealthy retired couple looking for somewhere to spend the weekend

The content you create need to be targeted to a specific persona. One size does not fit all! 

Focus Keywords Field

Now you know who you are creating the content for, you need to think about the words they would use to find you by searching Google (or even Bing). Probably the easiest way to research the popularity of keywords is by using the Google Keyword Planner Tool. This used to be a free tool but now you can only access it by first creating a Google Adwords account. Once logged in you can find it under the Tools menu.

Another useful technique is to ask prospects or customers what words they would use to find your product or service online. It’s very easy to come up with a list of keyword phrases but resist the temptation to use them all and choose just one keyword phrase per article. So for example, the keyword phrase for this article is “free content calendar template”. You can use other phrases for future articles. 

Title Field

The article title needs to be search friendly and persuasive to the reader as they will first encounter it in the search engine results page, and will decide whether to click based on its relevance. I recommend starting with you focus keyword phrase as Google uses the position of your keywords in the title as part of its ranking algorithm.

Content Field

Use this field to make any notes about what you want to cover in your article for when you return to your  calendar to create your content. 

Offer/CTA Field

Use this field to make any notes about any related offer or call to action (CTA) to include with the content. Creating content for its own sake is pointless – it needs to help you to achieve your business goals.

Plan your content in Excel, OpenOffice, LibreOffice, Numbers and Google Docs

The free content calendar template is in Excel format but don’t worry if you don’t have Microsoft Excel as you can also open and update the file using OpenOffice, LibreOffice, Apple Numbers or Google Docs. So there’s no excuse, get your free content calendar template and get planning your content!

Get the free content calendar template

Contact us today to get your hands on your FREE content calendar template.

Need help with creating content? Learn more about our content marketing service.

Share this article

Related Blogs

14Dec 16 

5 topics that get great results from content marketing

If you've tried content marketing and it didn’t work, try again with these five topics.  What type of content to create With more content online than ever before – you’d think we have reached content saturation. In many ways, we have. Some topics (ironically, the ones that no one wants to read) have been covered to death. No matter how carefully crafted your blog is, if it's on the wrong topic, it goes out in the ether and hardly anyone ever reads it. But, if you want to succeed at co...

26Oct 16 

10 ways to SEO your content

SEO (search engine optimisation) can seem like an daunting task, but the key is to remember that search engines use bots to index your content, so by organising and writing your site in a way that make sense to the bots, you'll make it easier for them to find and index your pages. Here's 10 ways you can do just that... 1. Use structured site navigation  Group similar pages together under menus and try not to let pages get "orphaned" as it will be harder for bots to find them. 2. Creat...

08Apr 15 

Content marketing facts and statistics

Are you considering investing in content marketing? These facts and statistics may be useful for starting to build a business case for content. Who is using content marketing? 85% of UK marketers say they are using content marketing as a tactic, and this figure increases to 90% for B2C marketers. 72% of marketers have a content marketing strategy in place (30% documented; 42% non-documented). 78% are creating more content than last year and 50% of B2C marketers expect their content marketing...

Join Our Mailing List