It's good to talk! Low cost marketing ideas to keep you talking

In these challenging times, it’s essential that businesses keep talking to their customers; this really is not the time for marketing ‘radio silence’. While cashflow may be a concern for many businesses, the great news is that marketing doesn’t have to involve big budgets. In fact, there are lots of highly effective and impactful, low cost marketing activities businesses can (and should!) utilise. 

Email marketing 

Mailchimp offer free email marketing up to 2,000 subscribers and 10,000 campaigns a month. Their drag and drop interface makes building your own email template simple and helps to ensure brand consistency.

Social media

Instant, easy to access and free, social has seen a HUGE surge in usage during the Coronavirus outbreak. Remember, social media is about being social. Don’t just ‘post & go’; respond, engage and have a conversation. We wrote a blog about using social media to engage during isolation which has lots of practical tips and ideas. 

Google Ads

Google offer free credits of up to $10,000 pm for charities. It’s a detailed application process, but well worth considering if you’re eligible. They are also giving SMEs who currently use Google Ads free credits during the outbreak, so keep an eye on your account if this applies to you.

Content creation

Now more than ever ‘Content Is King’! Writing good, relevant content for your website Blog or News section will demonstrate expertise, add real value to your customers and (if done well) improve your search engine rankings.

SEO

SEO can seem like a daunting task, but now is a great time to get started. Benchmarking your current search appearances and rankings and making sure your site is running as efficiently as possible, will help to get it ‘crawled’ and ranked.

Market research

Research and analysis should always be the starting point of any good marketing strategy. If you and your customers are quieter during this lockdown period, take the opportunity to up your market research and customer feedback.

A final thought

It’s a time to be vocal, but not noisy. Whichever low cost marketing channels you use, keep in mind that as businesses turn their attention to online conversations, it’s important to add value not ‘noise’.

Nigel ReeceManaging Director

Does low cost marketing sound great, but you're not sure how to get started?

Contact us today

Share this article

Related Blogs

18Mar 20 

How can businesses use social media to connect during self isolation?

In these uncertain and changeable times, businesses staying connected with their customers is critical. The Government's latest advice calls for longer periods of self isolation and increased social distancing, so the challenge of reaching your customers is only going to become more difficult. However, social media can help and now is the time to embrace all the functionality that each channel offers.     Facebook  Facebook Live is an ideal way of broadcasting to your customers in real time...

12Mar 20 

5 tips for writing effective Google search ad copy

What are Google search ads?  Before we get into the nuts and bolts of how to write effective Google search ad copy, let's start off with the basics and look at what Google Ads paid search (previously called AdWords) is. When you type a search query into Google, you're presented with a list of results displayed on the the search engine result page (SERP). This list is often a mix of organic and paid results. The results that have been paid for will have a green box with the word "ad" before th...

Join Our Mailing List