Merry Christmas from Cognique

Starting to plan your marketing calendar for 2016? Below you’ll find a list of key events and dates throughout the year – ideal for starting to pull together your content marketing themes. Although not every date will be relevant to your business, there’s bound to be some that resonate with your target audience. As well as the usual dates that happen every year, there’s also a number of one-off events taking place next year. One of the biggest is the Olympics, but it’s also one of th...

Have you thought about what you’ll send to your clients and contacts this Christmas yet? It’s an annual conundrum - should you send a card, email, present or something else entirely?  To help, we’ve compiled some of the best ways to spread goodwill that won't break the bank. Support a good cause Supporting a good cause is always nice at Christmas. You could make a charitable donation instead of sending cards and let your contacts know via email. Or maybe try a variation on one of these...

As I write this there are only 90 days to go until Christmas. So is your ecommerce business ready? The Christmas period offers a massive opportunity for online shops, with more people shopping online than ever before. In the UK last year (2014), 40% of Christmas shopping was done online, with £21.6bn spent on ecommerce websites in the eight weeks leading up to Christmas and a further £810 million spent online on Black Friday alone (Source: IMRG e-Retail Sales Index).To make the most of th...