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Powerful new mobile optimised website for Powrmatic

Powrmatic, a leading UK manufacturer of commercial and industrial heating and ventilation equipment, approached Cognique having become frustrated with the limited functionality of their existing website built on a proprietary content management system. In addition it was not a mobile optimised website so didn’t work particularly well on mobile devices or tablets.

Working with Powrmatic’s Marketing Manager, Adam Tovey, we identified the types of users and activities they would typically want to undertake on the site before documenting the technical and design requirements. The design process included a number of iterations before approval, and the site was subsequently developed on the the open source WordPress content management system extended to include custom functionality including:

  • Products filtered by applications
  • Associated products downloads
  • Searchable installer and stockists databases
  • Case studies linked to products and installers.
  • An enquiries workflow based on enquirer location.
  • Sales managers linked to product categories and postcode regions

mobile optimised websites for Powrmatic

With the UK website successfully launched we used it as a platform for the rapid and cost effective development of the Powrmatic Ireland site.

Although the new websites are currently only a few months old, the results of the investment are beginning to bear fruit for Powrmatic:

  • Visits and visitors are up by 25% compared to last year.
  • 30% more visitors coming from search engines.
  • 65% increase in traffic from mobile devices and tablets since launch.

View Powrmatic UK website
View Powrmatic Ireland website

Looking for a powerful mobile optimised website (or two) for your business? We’d love to help.

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