Powerful new mobile optimised website for Powrmatic

Powrmatic, a leading UK manufacturer of commercial and industrial heating and ventilation equipment, approached Cognique having become frustrated with the limited functionality of their existing website built on a proprietary content management system. In addition it was not a mobile optimised website so didn’t work particularly well on mobile devices or tablets.

Working with Powrmatic’s Marketing Manager, Adam Tovey, we identified the types of users and activities they would typically want to undertake on the site before documenting the technical and design requirements. The design process included a number of iterations before approval, and the site was subsequently developed on the the open source WordPress content management system extended to include custom functionality including:

  • Products filtered by applications
  • Associated products downloads
  • Searchable installer and stockists databases
  • Case studies linked to products and installers.
  • An enquiries workflow based on enquirer location.
  • Sales managers linked to product categories and postcode regions

mobile optimised websites for Powrmatic

With the UK website successfully launched we used it as a platform for the rapid and cost effective development of the Powrmatic Ireland site.

Although the new websites are currently only a few months old, the results of the investment are beginning to bear fruit for Powrmatic:

  • Visits and visitors are up by 25% compared to last year.
  • 30% more visitors coming from search engines.
  • 65% increase in traffic from mobile devices and tablets since launch.

View Powrmatic UK website
View Powrmatic Ireland website

Looking for a powerful mobile optimised website (or two) for your business? We’d love to help.

Share this article

Related Blogs

10Jan 18 

Are people leaving my website? Find out with Google Analytics

You might have looked at how many people are visiting your website, but do you also pay attention to how many are leaving? Using Google Analytics to find out where people leave Google Analytics can give you insight into where people are leaving your website, and you can then do a bit of detective work to try and work out why that might be. Here's three metrics to look at. Related blog: Learn how to set up Google Analytics 1) Exit pages Go to 'Behaviour > Site Content > All Pages' and ...

21Dec 16 

4 things to know before setting up a WordPress store

Before you can set up your WordPress store you’ll need to setup your Wordpress website and install an ecommerce plugin. Our plugin of choice is WooCommerce. Once you've done that, here’s a checklist for getting your WordPress store up and running. WordPress store checklist 1) Product descriptions Write product descriptions that are clear and easy to read. They should include everything your prospective customer will need to know to make a decision about buying your product, including: ...

12Feb 16 

AllGlass & Glazing website

Established in Crewkerne, Somerset over 30 years ago, AllGlass & Glazing is a trusted local supplier for replacement windows, doors, conservatories, porches, fascias, soffits, guttering and garage doors. Unfortunately their existing glazing website didn't reflect the quality of their products and the professionalism of their service. Few enquiries were received through the site as it was not search optimised and was rarely updated due to the difficulties in making any changes. In addition...

Join Our Mailing List