Skip to: main navigation | main content | sitemap | accessibility page

Why do you need a marketing strategy?

In our experience, businesses that come to us without a marketing strategy often have one thing in common – they’re spending money on marketing but not seeing a return on their investment.

This frequently happens when an opportunity for marketing presents itself, perhaps the chance to run radio ads or advertise in a local magazine, and the business decides to invest. Yet when this is done outside of a marketing strategy, the activity often doesn’t have the desired impact.

For example, if you ran a radio advert that encouraged people to visit your website, but didn’t optimise your website for the visitors, it’s likely you missed out on sales or enquires as a result.

Putting together a marketing strategy is the best way to ensure that all the effort and investment you put into marketing is working towards achieving the goals you have for your business.

How a marketing strategy can help you reach your business goals

The right tactics

Writing a strategy will help you determine which marketing tactics are most likely to help you achieve your goals and reduce the likelihood of your marketing activity failing.

An integrated approach

We’ve found that the very best results come from an integrated approach. When all your online and offline marketing activity is working seamlessly together it provides a consistent experience for people who encounter you, making it more likely that they might become a customer in the future.

You say the right things to the right people

A strategy helps you get clear about what message you want to be conveying with your marketing activity, and exactly who you want to see it. This will ensure you are targeting the right people (and not just everyone).

Who could benefit from a marketing strategy?

Many businesses could benefit from a marketing strategy, but it can be particularly beneficial for businesses who are:

  • Looking to grow.
  • Seeing a decline in sales.
  • Launching a new product or service.
  • Moving into a new market.
  • Looking to target a new audience.
  • Seeing increased competitor activity.

Need a marketing strategy? Get in touch for a free marketing review.

Share this article

Related Blogs

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

10Jun 16 

How Cognique create a marketing strategy

Every time we work with our clients to create a marketing strategy and plan we use the same five steps. Here’s what our process looks like... 1. Learning about your business Before we start work on a marketing strategy for our clients, first we spend time getting a deep understanding of their business and their goals for the future. We’ll have a face-to-face meeting where we'll aim to find out:The history of their business. Who their customers are. What products or services the...

01May 15 

Are you measuring your marketing ROI?

The benefit of modern technology is that it’s now easier than ever to track the performance of your marketing activity and therefore its return on investment (ROI). That means you should be able to see the impact of online marketing activity on things like website traffic, leads/enquiries and sales. If you don’t measure the performance of your marketing spend, there’s a good chance your marketing activity isn’t delivering value for your business. Where to start With a virtually never ...

Subscribe