In our experience, businesses that come to us without a marketing strategy often have one thing in common – they’re spending money on marketing but not seeing a return on their investment.
This frequently happens when an opportunity for marketing presents itself, perhaps the chance to run radio ads or advertise in a local magazine, and the business decides to invest. Yet when this is done outside of a marketing strategy, the activity often doesn’t have the desired impact.
For example, if you ran a radio advert that encouraged people to visit your website, but didn’t optimise your website for the visitors, it’s likely you missed out on sales or enquires as a result.
Putting together a marketing strategy is the best way to ensure that all the effort and investment you put into marketing is working towards achieving the goals you have for your business.
How a marketing strategy can help you reach your business goals
The right tactics
Writing a strategy will help you determine which marketing tactics are most likely to help you achieve your goals and reduce the likelihood of your marketing activity failing.
An integrated approach
We’ve found that the very best results come from an integrated approach. When all your online and offline marketing activity is working seamlessly together it provides a consistent experience for people who encounter you, making it more likely that they might become a customer in the future.
You say the right things to the right people
A strategy helps you get clear about what message you want to be conveying with your marketing activity, and exactly who you want to see it. This will ensure you are targeting the right people (and not just everyone).
Who could benefit from a marketing strategy?
Many businesses could benefit from a marketing strategy, but it can be particularly beneficial for businesses who are:
- Looking to grow.
- Seeing a decline in sales.
- Launching a new product or service.
- Moving into a new market.
- Looking to target a new audience.
- Seeing increased competitor activity.