An imaginary fist pump was my inital reaction when I heard that we were going to be given the opportunity to design and build the new LED Architects website.
Architects, as we all know, are designers. And as designers they are very visual. They like their work to tell the story with big, interesting and powerful project images – not the usual stock photography you find on every Tom, Dick and Harry’s website. This is a web designer‘s dream, and I was chomping at the bit to get started on it.
But before we could jump into the website, we had to create a new identity for the Practice. We had worked previously with the guys from LED Architects on the search engine optimisation (SEO) of their previous website so they felt confident in trusting us to modernise their look and re-position them in the market. Together we came up with a new logo which you can see below:
With the new identity established, we could start on the website. The brief was in; they required a website that would fit on all devices including mobile phones, a website that was content managed so they could update it themselves with new projects and news etc. and a website thats main focus was the wide range of work they have done. As I have said previously, they wanted their work to do the talking. So that is exactly what we did, we put the emphasis on their projects, with big photography and prominent call-to-actions. And to add to the finishing touch, we included a subtle animation throughout the site to re-inforce the new identity.
LED Architects (along with ourselves) were very happy with the finished product, which went live in May this year. Take a look at the new LED Architects website >
Are you an architect firm looking to refresh your brand and/or website? We would love to hear from you.
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