Skip to: main navigation | main content | sitemap | accessibility page

6 things to consider before outsourcing your digital marketing

Outsourcing your digital marketing could be a huge benefit to your business – it could supercharge growth, save you time and money, plus allow you to get a better return on your marketing investment. But before you take the plunge, here’s six things to consider…

1. Your budget

The first step is to work out how much budget you have available for outsourcing your digital marketing. Before you decide, read this blog!

2. Your goals

Every outsourced marketing team worth their salt will ask you pretty early on what your goals are for digital marketing, so it’s worth having a think about this in advance to get the most out of it. Have a look at our marketing strategy process for an idea of the sort of questions we’ll typically ask our clients.

3. How will it fit with your team?

We work with a wide range of businesses  – from those who have absolutely no marketing in house, to those who already have a full team who use our expertise in areas their team lack skills. The important thing is to consider how an external team will fit into your team before you bring them in. This is especially important if you have marketing staff – you need your team to work with your marketing agency, not against them.

4. What skills do you need now?

Whether you have an internal team or not, think about what skills you are most keen to bring on board. Look for agencies who match your missing skillset, although it’s also important to keep an open mind because your outsourced digital marketing team may be able to bring additional areas into your marketing you might not have previously considered, like PR or content marketing

5. What skills might you need in future?

Thinking further ahead, might you be in the market for a new website, want to start using social media or to launch an online shop? Look for a team that can grow with you.

6. What time frame do you want to commit to?

Outsourcing your digital marketing is a much smaller commitment than taking on a member of staff, but there is normally a minimum time commitment. We ask new sign ups to commit to at least three months. This allows us to get a proper understanding of your business, get a marketing plan together and start seeing early results.

David RiceCreative Director

Thinking of growing your business using results driven, digital marketing?

See how we do it

Share this article

Related Blogs

04Oct 17 

10 signs your business should use outsourced marketing

Are your marketing efforts non-existent, ad-hoc or just not going as planned? Here’s ten signs you should use outsourced marketing... 1. You want to grow Planning for business growth? Outsourcing your marketing can help you get where you want to be quicker, with less overheads than employing full time staff to cover all marketing specialisms.   2. You’re not doing any marketing activity If you’re not doing any marketing activity at all, you might be surprised how much of a difference ...

27Sep 17 

How much should you spend on marketing your business?

Wondering how much you should spend on marketing your business? In short, there’s no definitive answer. It’s often recommended that you spend 10% of your turnover on marketing if you're planning for growth. Here’s what that would look like for businesses with a...Turnover of £120,000 = £12,000 marketing budget Turnover of £500,000 = £50,000 marketing budget Turnover of £3,000,000 = £300,000 marketing budgetIn reality, the 10% figure is far from gospel. If you search the...

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

Subscribe