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Our blog is where we share our marketing tips and insights

25Jul 13 

Are you ready for dot 'anything'?

ICANN, the Internet Corporation for Assigned Names and Numbers, has begun accepting applications for new generic top-level domains (TLDs), allowing organisations more choice in selecting a domain name or even allowing them to request their own private ‘dot anything’ names. Why the change? With over 200m active websites, the internet is running out of domain names! The most usable names are already taken in the most popular suffixes such as .com, .net, .info and .co.uk, making it increasi...

19Jul 13 

Old Mill: big support for small business

Old Mill pride themselves on the advice and support they offer small businesses and a new set of literature from the leading accountants and financial planners proves just that. Their Business Services collateral is aimed specifically at helping small businesses understand more about dealing with the issues facing them and covers subjects such as: Incorporation, Management Accounts, Tax Tips and Finance Options. Cognique were once again on-hand to design this first wave of Business Services l...

12Jul 13 

New website for Castle Welding and Fabrication

We recently completed a new website for Castle Welding and Fabrication of West Pennard. The Directors, Angela and Julian Wittleton, wanted a site that they could update themselves and which communicated the truly mind boggling range of metal related products and services - they really do make light work of heavy metal!

05Jul 13 

Cognique sponsors Somerset Chamber Annual Business Leaders Dinner

© Oak Barn Photography, www.oakbarnphoto.com From left to right: Graeme Crosbie of Level Up, Helen Lacey of Red Berry Recruitment, Paul Stephenson and Nigel Reece of Cognique, and Alan Stone of Old Mill Accountants and Financial Planners. Cognique were proud to sponsor the Somerset Chamber Annual Business Leaders Dinner 2013 recently held in The Castle Hotel in Taunton. Over 70 business owners from Somerset's leading organisations enjoyed fine dining followed by an entertaining after din...

13Jun 13 

Simons & Son identity and stationery

Fresh off the press is this new stationery range and identity for Wells based hardwood craftsmen Simons & Son. Established in 1977 by father Christopher, the business has recently undergone a change of name and new branding under the influence of son Alex. Despite all the changes, good quality never goes out of fashion and the business is looking to capitalise on local demand for bespoke hardwood windows, doors and furniture.

01May 13 

Pandora - dressed for summer

These new summer window vinyls (designed by Cognique, inspired by Roy Lichtenstein) are now brightening up the Pandora Dress Agency shop in Cheval Place, just around the corner from Harrods in London.

10Jan 13 

Southgate Auction Rooms website and email marketing

From today Southgate Auction Rooms has a new website from which to promote its weekly auctions. The site, designed and developed by Cognique, is powered by a simple content management system customised to meet Southgate's needs. In addition we created an email template for use with our hosted email marketing system to allow Southgate Auctions Rooms to keep in touch with buyers and sellers. Both the website and email templates are optimised to display well on mobile phones and tablet devices. ...

13Dec 12 

The Sheep Vet

The ever proactive St David's Farm Practice spotted a gap in the sheep veterinary market for a friendly, approachable service for the smallholder. Having designed the identity for both The Chicken Vet and Pro Ovine, Cognique were once again on hand to develop The Sheep Vet identity. We also designed adverts, flyers, business cards, a banner and a Powerpoint template to support sheep vet Jen Hall.

14Nov 12 

Slimwood Windows website

Slimwood Windows is a very simple one-page website created by Cognique for Wells based start-up window manufacturer Technical Joinery. The site is designed to support initial enquiries from trade customers. See more at www.slimwoodwindows.co.uk

26Oct 12 

Richardson Gill identity

We recently developed this new identity for East Devon based independent Estate and Lettings Agents Richardson Gill. Partners Andy Richardson and Malcolm Gill immediately spotted the value of the deckchair motif and have now purchased branded versions which have pride of place in their new Seaton office.

28May 12 

Mendip Auction Rooms website

We are pleased to announce the launch of a website for Mendip Auction Rooms, a new venture operated by Chartered Surveyors KIllens. The website is powered by a web based content management system to make it easy to update. See more at www.mendipauctionrooms.co.uk

30Mar 12 

Springboard IT website

Somerset software developers Springboard IT have just launched their new website which was designed and developed by Cognique. The new site is packed with information on how the firm can solve common business problems by integrating existing popular software solutions such as Excel, Outlook, SharePoint, Sage and Quickbooks, to name just a few. See more at www.springboardit.co.uk

15Jun 11 

QR codes - what are they and how to use them

What are QR codes? A QR code is a 2D black and white barcode which can be used to store text, a web link, contact information and other data. QR codes can be scanned using free applications available for most smart phones. Once the code is scanned, the application either displays the content or, in the case of a web link, takes you to a web page. QR codes can be printed and reproduced on just about any material and can be sized as required, with the minimum width being around half an inch, d...

14Jun 11 

Four brand checks you can do in under three minutes

Starting a new business or thinking of rebranding? Here’s four checks you can do in under three minutes:Are the relevant domain names available? Googling will not give you the definitive answer. Instead you must check the ‘whois’ information for each name. So for UK domains such as those ending in .co.uk, use the Whois at Nominet’s website. For top level domain names such ending in .com or .net, use Internic’s Whois site. Other websites that sell domain names may also sell the ...

10May 11 

Email marketing in the UK - what is legal and what is best practice?

I recently gave a presentation about email marketing to an audience of business owners and managers. There wasn’t enough time to cover all attendees’ questions regarding the legalities so hopefully I set the record straight in this article. I have a simple definition for spam (unsolicited email): it is any email message sent to the recipient without their explicit consent to receive email communications on that subject from the sender. But what does the law say? The EU directive on Priva...

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