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Our blog is where we share our marketing tips and insights

10Jan 13 

Southgate Auction Rooms website and email marketing

From today Southgate Auction Rooms has a new website from which to promote its weekly auctions. The site, designed and developed by Cognique, is powered by a simple content management system customised to meet Southgate's needs. In addition we created an email template for use with our hosted email marketing system to allow Southgate Auctions Rooms to keep in touch with buyers and sellers. Both the website and email templates are optimised to display well on mobile phones and tablet devices. ...

13Dec 12 

The Sheep Vet

The ever proactive St David's Farm Practice spotted a gap in the sheep veterinary market for a friendly, approachable service for the smallholder. Having designed the identity for both The Chicken Vet and Pro Ovine, Cognique were once again on hand to develop The Sheep Vet identity. We also designed adverts, flyers, business cards, a banner and a Powerpoint template to support sheep vet Jen Hall.

14Nov 12 

Slimwood Windows website

Slimwood Windows is a very simple one-page website created by Cognique for Wells based start-up window manufacturer Technical Joinery. The site is designed to support initial enquiries from trade customers. See more at www.slimwoodwindows.co.uk

26Oct 12 

Richardson Gill identity

We recently developed this new identity for East Devon based independent Estate and Lettings Agents Richardson Gill. Partners Andy Richardson and Malcolm Gill immediately spotted the value of the deckchair motif and have now purchased branded versions which have pride of place in their new Seaton office.

28May 12 

Mendip Auction Rooms website

We are pleased to announce the launch of a website for Mendip Auction Rooms, a new venture operated by Chartered Surveyors KIllens. The website is powered by a web based content management system to make it easy to update. See more at www.mendipauctionrooms.co.uk

30Mar 12 

Springboard IT website

Somerset software developers Springboard IT have just launched their new website which was designed and developed by Cognique. The new site is packed with information on how the firm can solve common business problems by integrating existing popular software solutions such as Excel, Outlook, SharePoint, Sage and Quickbooks, to name just a few. See more at www.springboardit.co.uk

15Jun 11 

QR codes - what are they and how to use them

What are QR codes? A QR code is a 2D black and white barcode which can be used to store text, a web link, contact information and other data. QR codes can be scanned using free applications available for most smart phones. Once the code is scanned, the application either displays the content or, in the case of a web link, takes you to a web page. QR codes can be printed and reproduced on just about any material and can be sized as required, with the minimum width being around half an inch, d...

14Jun 11 

Four brand checks you can do in under three minutes

Starting a new business or thinking of rebranding? Here’s four checks you can do in under three minutes:Are the relevant domain names available? Googling will not give you the definitive answer. Instead you must check the ‘whois’ information for each name. So for UK domains such as those ending in .co.uk, use the Whois at Nominet’s website. For top level domain names such ending in .com or .net, use Internic’s Whois site. Other websites that sell domain names may also sell the ...

10May 11 

Email marketing in the UK - what is legal and what is best practice?

I recently gave a presentation about email marketing to an audience of business owners and managers. There wasn’t enough time to cover all attendees’ questions regarding the legalities so hopefully I set the record straight in this article. I have a simple definition for spam (unsolicited email): it is any email message sent to the recipient without their explicit consent to receive email communications on that subject from the sender. But what does the law say? The EU directive on Priva...