Our blog is where we share our marketing tips, web design insights and the latest industry marketing news

19Aug 14 

Getting started with social media for business

Believe it or not, social media has been around for over a decade. Over half of all adults in the UK are now using one or more social networks and it’s becoming an integral part of modern life. Why should businesses use social media? Some reports suggest that over 90% of businesses are already on social media, and many would argue that it's no longer optional for businesses to have a social media presence. Social media marketing offers an opportunity for businesses to communicate directly wi...

15Aug 14 

Grow Your Practice

We are pleased to announce that we are presenting two seminars specifically for Architects this Autumn. The two events will be held in Bristol and Bath in collaboration with Graeme Crosbie of Level Up Business. Both events are free and include a light buffet lunch. Attendees qualify for 1 hour's CPD per event. To find out more, please read on... FREE business planning and marketing seminars for Architects When you are busy with clients and projects it’s easy to neglect the business and m...

07Aug 14 

What is search marketing?

Every day there are over 3.5 billion searches on Google, the UK’s most popular search engine. Search marketing provides an opportunity to get your product or service in front of these searchers. It is estimated that over 80% of consumers and businesses now use search engines for researching purchases, so if you are not investing in search marketing, you could be missing out on business. What is search marketing? Also known as: Search Engine Marketing or SEM for short. Search marketing is t...

29Jul 14 

New corporate identity for RMW Knight

Chartered Surveyors RMW and PJK approached Cognique earlier this year to discuss a new corporate identity for their merged business RMW Knight. Both parties were keen to retain aspects of their existing identity (a blue background combined with a sans serif font) while creating a fresh identity that would be easily recognisable and readable from a distance on sales and letting boards.The two logos above left are the original identities before the merger, and the one on the right is the n...

02Jul 14 

Marketing for Muggles

Let local marketing wizards Alan Stone of Old Mill and Paul Stephenson of Cognique take you on a magical journey through the mystical world of marketing. Watch in amusement as they seek to explain the magic of marketing through an inexplicable and inexcusable Harry Potter theme. Dress code: Cloaks and wands Date and time: Tuesday 8th July, 5.30pm for 6pm start. Duration: approximately 1 hour. Venue: Bishopbrook House, 4 Cathedral Avenue, Wells BA5 1FD. This event is part of Work in Wells Week. ...

19Jun 14 

New Collier Reading Architects website

Collier Reading Architects based in Glastonbury came to us with a problem: Their previous website wasn't doing the job they wanted it to. The design wasn't very appealing, engaging or exciting, and they didn't even have a blog. Their current website wasn't being found on Google as it wasn't search engine optimised, and most importantly it didn't have a content management system so they couldn't update the website themselves. Also the existing site wasn't optimised for viewing on mobile phones....

30May 14 

Wells office warming

Hop over to our space! We’re celebrating our move to Wells and you’re invited. Join us for the ribbon cutting and drinks reception from 4.30pm on Friday 13th June 2014. Click this link to reserve your place at our office warming and you could even win a space hopper! We hop you can make it, Cognique

28May 14 

Here comes the (Pandora Dress Agency) Summer

Pandora Dress Agency (nestling in the heart of Knightsbridge, London) wanted to set temperatures soaring with a seasonal promotion for their Cheval Street store. Cognique designed in-store point-of-sale, newsletters and eye-catching window graphics to support the Summer months promotion. The mobile optimised website and Facebook and Twitter pages also got a sizzling Summer make-over.    So if the World Cup gives you chills and Glastonbury Festival leaves you cold visit www.pandoradressagen...

14May 14 

New identity for Hosted Accountants

Indigo Group trading as Hosted Accountants has been providing hosted desktop and other cloud based technologies to professional accountancy firms from their Taunton office for 6 years now, and business is good. But they realised that although the service they were offering their clients was spot on, their brand needed some work. It was a little dark and dated for such a modern business. So they came to Cognique to see if we could help. Below on the black background you can see Hosted Accountan...

14Apr 14 

We're moving to Wells

After nearly six incredible years at our current location, Cognique is moving from Street to new offices in Wells. From 28 April 2014 our new address will be: Cognique, Unit 1, Bishopbrook House, Cathedral Avenue, Wells, Somerset BA5 1FD Our Wells number is yet to be confirmed but the existing office number will be redirected. Our freephone 0800 690 6675 number will continue to work during the changeover. The move has been prompted by our recent expansion into integrated marketing services ...

07Apr 14 

Email marketing statistics

Is your business currently using email marketing, or are you someone who is still sitting on the fence? Either way these email marketing statistics will be of interest to you, if you are doing it already, these stats will just convince you that you have made the right choice. If you are still umming and ahhing, then these stats will do nothing but amaze and convince you that your business should be using email marketing as a vital marketing tool to stay in touch with your customers and attract n...

19Mar 14 

Social Media Branding

Are you trying to brand up your Facebook, Twitter, LinkedIn and Google+ pages but struggling with the sizes for all? Look no further, in this article you find all the correct sizes for social media branding, so you will no longer have a profile picture that cuts off half of your logo, you will no longer have a cover photo that is ridiculously blurry due to your image being too small, and you will no longer (this is the one that really gets to me the most) have a logo that is squeezed into a tin...

12Mar 14 

Free content calendar template

To attract the right kind of visitors to your website you need to create VALUABLE, OPTIMISED content REGULARLY. To help you achieve these aims we have created a free content calendar template, which is ideal for planning blog and news articles.How to use the free content calendar template The template has been set up for creating content on a weekly basis, and there is a blank worksheet (page) for each month; obviously you can adjust the template to suit your needs. Please read the notes be...

25Feb 14 

How to exclude internal traffic from Google Analytics

Memo to all marketers: remove staff visits from your website traffic! This blog post was last updated on 11 March 2016 to include changes made to Google Analytics prior to this date. The heaviest users of a website tend to be people from within the organisation. So it makes sense to remove this group from your Google Analytics traffic otherwise your visitor figures will be artificially inflated by internal use. Your data will also be skewed by their behaviour, and have a detrimental effect on ...

13Feb 14 

Re-ignite seminar

21 ways to revitalise YOUR business After nearly five years of uncertainty and anxiety, business owners are at last starting to raise their ambitions and look to investment and growth. But where should you be concentrating your efforts? Where should you be focusing your resources to get the best results? This FREE seminar will not only challenge and inspire you but may also give you the answers you’re looking for! A Business event with a difference – tickets are FREE. Book now before we thin...

05Feb 14 

Improving your email campaign deliverability

With spam filters becoming ever more stringent, improving your email campaign deliverability can make a huge difference to the success of your communications. So it’s worth taking a minute to review the mistakes that are most likely to put your message in the Junk Mail folder, or worse, stop it being delivered altogether. Simple ways to improve email campaign deliverabilityAvoid using words such as free, cash, guarantee, win, opportunity, earn, offer, limited, and ‘click here’ Avoi...

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