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Our blog is where we share our marketing tips and insights

14Dec 16 

5 topics that get great results from content marketing

If you've tried content marketing and it didn’t work, try again with these five topics.  What type of content to create With more content online than ever before – you’d think we have reached content saturation. In many ways, we have. Some topics (ironically, the ones that no one wants to read) have been covered to death. No matter how carefully crafted your blog is, if it's on the wrong topic, it goes out in the ether and hardly anyone ever reads it. But, if you want to succeed at co...

07Dec 16 

How to optimise your AdWords copy

Looking for ideas on how to improve your AdWords results? Here’s five ways to optimise your AdWords copy for better results. 1. Include benefits Now that AdWords text has expanded, there’s more space to share the benefits of your product or service. How will what you’re selling remove a problem or change someone’s life for the better? For example, Bruno uses the second headline to sell the benefit of their product, "You've never slept like this", while Soda Stream has added “Save £...

30Nov 16 

Are you ready for AdWords expanded text ads?

If you use AdWords, you may be aware that there's some fairly big changes to how much text you can include in your AdWords copy – expanded text ads are here! What are expanded text ads? It's exactly as they sound, the amount of space for your AdWords copy has been increased. The new text ads have:Two headlines (previously there was only one). Each headline is 30 characters and will be separated by a dash. One longer description – now up to 80 characters. Previously there were two d...

23Nov 16 

Getting started with Google AdWords

Thinking about advertising on Google AdWords? Here's two things you should know before you get started to get the best results from your investment... 1) Be as specific as possible with your keywords One of the mistakes AdWords newbies often make is adding a couple of broad keywords, then leaving their account for a few days. They then come back to see they’ve spent hundreds of pounds on clicks and have nothing to show for it. Luckily, you can reduce the likelihood of this happening by u...

16Nov 16 

How PR works as part of an integrated marketing strategy

In the previous blogs to this series we’ve shown what PR is and how it can help your business. Now we’ll show how PR works as part of an integrated marketing strategy. What is an integrated marketing strategy? It’s how all the different marketing activity you are doing (or planning) fits together, so that each activity supports the others and shares the same messages. The often-quoted ‘rule of seven’ says that potential customers need to hear or see your marketing messages seven t...

09Nov 16 

How can PR help my business?

We saw in our first blog of this series that PR (Public Relations) is about reputation, and that many companies and organisations employ PR companies to build, protect and maintain their reputation. Why does my business need a PR Strategy? Having a PR strategy means that you are thinking about what you want customers and other groups (such as suppliers and the media) to believe about the products and services you supply, and about your business in general. Whichever sector you operate in yo...

02Nov 16 

What is PR?

PR (Public Relations) is about your reputation, and how you are (and want to be) perceived. What is PR? Many companies, organisations and individuals in the public eye employ PR companies to build, protect and maintain their reputation, as it is their most valuable asset. A ‘public’ is anyone who ever has or ever will form an opinion about a company, organisation, or individual, and could include customers, potential customers, suppliers, staff, the general public, and of course the me...

26Oct 16 

10 ways to SEO your content

SEO (search engine optimisation) can seem like an daunting task, but the key is to remember that search engines use bots to index your content, so by organising and writing your site in a way that make sense to the bots, you'll make it easier for them to find and index your pages. Here's 10 ways you can do just that... 1. Use structured site navigation  Group similar pages together under menus and try not to let pages get "orphaned" as it will be harder for bots to find them. 2. Creat...

19Oct 16 

4 ways to improve your WooCommerce product pages

Want to sell more from your WooCommerce shop? Here are four ways to improve your product pages. 1. Write a good product description When you’re selling online, you are relying on your product description to do the selling for you, so a good description of your product is crucial. Make sure it is... Unique Google doesn’t like duplicate content, so it is important for search engine optimisation to write a unique description, especially if you sell the same product as another online shop. ...

30Sep 16 

New website for solicitors Gregg Latchams

The new website for solicitors Gregg Latchams was a project that created some interesting challenges. The Bristol (and London) based solicitors firm offer legal services to SMEs, private individuals and business owners and provide an extensive number of services and sector expertise to a variety of clients. Add to this a team of nearly 50 highly experienced advisors and you begin to see the scale of this forward thinking practice. One of the challenges for the new website was how to ensure that...

22Sep 16 

New website is key for future growth of Agricultural Society

Established over 150 years ago, the Mid-Somerset Agricultural Society exists to support the mid-Somerset farming community. The society hosts many fund-raising events, one of which is the Mid Somerset Show – the largest free agricultural show in the South West. Sponsorship, membership and fundraising are vital to the survival of the society and it was decided (quite rightly) that a new website would be instrumental in reaching a modern audience. New website helps improve marketing Tasked wi...

14Sep 16 

New company logo design for forward-thinking business group

Somerset-based MMA Architectural are sole UK distributors for the Jakob range of quality stainless steel wire rope assemblies, tie rods and fittings. The products are predominantly used in commercial environments such as office buildings, bridges, zoos, car parks and public spaces. MMA Architectural MD Justin Errington was faced with a dilemma: a need to ‘make visual sense’ of a rapidly growing business and the development of separate, niche marketplaces. He came to the decision that the e...

07Sep 16 

WooCommerce review - why we use WooCommerce for our ecommerce clients

We’ve already talked in detail about why we prefer to work with WooCommerce. In this blog post we’ll look at the advantages of WooCommerce for our clients, after all, they’re the ones that will be using WooCommerce on a daily basis. WooCommerce review 1) It’s easy to use WooCommerce is as easy to use as WordPress. WordPress is one of the most intuitive content management systems, and WooCommerce uses the same interface, making managing your products and stock easy and stress free. Ad...

31Aug 16 

Refreshing new online shopping platform for Somerset water specialists

Glastonbury Spring Water have been supplying customers with their very own refreshing, natural spring water for nearly 30 years. Nestled at the foot of the iconic Glastonbury Tor, they provide a range of cost-effective drinking water solutions (from water coolers to bottled water) to homes and businesses across the South West. Glastonbury Spring Water Sales Director, David Lem contacted Cognique to discuss the development of a new website. The existing Glastonbury Spring Water website had a n...

24Aug 16 

What’s the difference between your brand and your identity?

Your brand is not a physical thing. It’s the perception of your business that others have and the feelings that your business or product(s) evoke.

12Jul 16 

How do I disavow backlinks in Google Search Console?

In previous posts we've explained why you should use Google Search Console, plus provided instructions on how to get set up. This is the first in a series on how to actually start using Google Search Console.  A lot of the features of Google Search Console aren't something you need to use every day, and that's certainly the case with the disavow tool. In this blog, you'll learn how you can use Google Search Console to disavow backlinks, and why you might need to do that in the first place....