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Our blog is where we share our marketing tips and insights

26Oct 16 

10 ways to SEO your content

SEO (search engine optimisation) can seem like an daunting task, but the key is to remember that search engines use bots to index your content, so by organising and writing your site in a way that make sense to the bots, you'll make it easier for them to find and index your pages. Here's 10 ways you can do just that... 1. Use structured site navigation  Group similar pages together under menus and try not to let pages get "orphaned" as it will be harder for bots to find them. 2. Creat...

19Oct 16 

4 ways to improve your WooCommerce product pages

Want to sell more from your WooCommerce shop? Here are four ways to improve your product pages. 1. Write a good product description When you’re selling online, you are relying on your product description to do the selling for you, so a good description of your product is crucial. Make sure it is... Unique Google doesn’t like duplicate content, so it is important for search engine optimisation to write a unique description, especially if you sell the same product as another online shop. ...

30Sep 16 

New website for solicitors Gregg Latchams

The new website for solicitors Gregg Latchams was a project that created some interesting challenges. The Bristol (and London) based solicitors firm offer legal services to SMEs, private individuals and business owners and provide an extensive number of services and sector expertise to a variety of clients. Add to this a team of nearly 50 highly experienced advisors and you begin to see the scale of this forward thinking practice. One of the challenges for the new website was how to ensure that...

22Sep 16 

New website is key for future growth of Agricultural Society

Established over 150 years ago, the Mid-Somerset Agricultural Society exists to support the mid-Somerset farming community. The society hosts many fund-raising events, one of which is the Mid Somerset Show – the largest free agricultural show in the South West. Sponsorship, membership and fundraising are vital to the survival of the society and it was decided (quite rightly) that a new website would be instrumental in reaching a modern audience. New website helps improve marketing Tasked wi...

14Sep 16 

New company logo design for forward-thinking business group

Somerset-based MMA Architectural are sole UK distributors for the Jakob range of quality stainless steel wire rope assemblies, tie rods and fittings. The products are predominantly used in commercial environments such as office buildings, bridges, zoos, car parks and public spaces. MMA Architectural MD Justin Errington was faced with a dilemma: a need to ‘make visual sense’ of a rapidly growing business and the development of separate, niche marketplaces. He came to the decision that the e...

07Sep 16 

WooCommerce review - why we use WooCommerce for our ecommerce clients

We’ve already talked in detail about why we prefer to work with WooCommerce. In this blog post we’ll look at the advantages of WooCommerce for our clients, after all, they’re the ones that will be using WooCommerce on a daily basis. WooCommerce review 1) It’s easy to use WooCommerce is as easy to use as WordPress. WordPress is one of the most intuitive content management systems, and WooCommerce uses the same interface, making managing your products and stock easy and stress free. Ad...

31Aug 16 

Refreshing new online shopping platform for Somerset water specialists

Glastonbury Spring Water have been supplying customers with their very own refreshing, natural spring water for nearly 30 years. Nestled at the foot of the iconic Glastonbury Tor, they provide a range of cost-effective drinking water solutions (from water coolers to bottled water) to homes and businesses across the South West. Glastonbury Spring Water Sales Director, David Lem contacted Cognique to discuss the development of a new website. The existing Glastonbury Spring Water website had a n...

24Aug 16 

What’s the difference between your brand and your identity?

Your brand is not a physical thing. It’s the perception of your business that others have and the feelings that your business or product(s) evoke.

12Jul 16 

How do I disavow backlinks in Google Search Console?

In previous posts we've explained why you should use Google Search Console, plus provided instructions on how to get set up. This is the first in a series on how to actually start using Google Search Console.  A lot of the features of Google Search Console aren't something you need to use every day, and that's certainly the case with the disavow tool. In this blog, you'll learn how you can use Google Search Console to disavow backlinks, and why you might need to do that in the first place....

05Jul 16 

How to remove "This site may be hacked" in Google Search Console

In the second of our posts on using Google Search Console, we look at how you can tell Google that your site is no longer compromised if a "This site may be hacked" message is displaying above your website in search results. This can happen if your site has been the victim of hackers, spam or phishing scams. Sign up to get updates via Google Search Console If Google add “This site may be hacked” to your search listings, they will notify you via your Google Search Console. Even if your s...

10Jun 16 

How Cognique create a marketing strategy

Every time we work with our clients to create a marketing strategy and plan we use the same five steps. Here’s what our process looks like... 1. Learning about your business Before we start work on a marketing strategy for our clients, first we spend time getting a deep understanding of their business and their goals for the future. We’ll have a face-to-face meeting where we'll aim to find out:The history of their business. Who their customers are. What products or services the...

07Jun 16 

Why do you need a marketing strategy?

In our experience, businesses that come to us without a marketing strategy often have one thing in common – they’re spending money on marketing but not seeing a return on their investment. This frequently happens when an opportunity for marketing presents itself, perhaps the chance to run radio ads or advertise in a local magazine, and the business decides to invest. Yet when this is done outside of a marketing strategy, the activity often doesn't have the desired impact. For example, if y...

03Jun 16 

What is a marketing strategy?

A marketing strategy is a document that details how you’ll achieve your business goals using marketing.  Marketing can be highly effective at growing businesses, but for best results you need to approach it strategically. Jumping in and creating adverts on social media channels can be counter intuitive if you don't know what you want to achieve with them. Creating a strategy means you can be sure all your activity is working towards your overall goals. What's in a marketing strategy? Below...

22Apr 16 

New social media trends your business should be aware of

Social media might be an established marketing tool, but it’s changing all the time. The top channels, most used features and best practice are constantly shifting. Here’s what you need to know about two of the biggest new social media trends this year – live video and messaging apps – and how your business could take advantage. Live video Thanks in part to faster mobile internet speeds and better camera phones, live video has really taken off in the last few months. Now anyone wit...

12Apr 16 

B2C vs B2B marketing

B2C and B2B marketing used to be worlds apart. Now that both business to business and business to consumer businesses are doing more digital marketing, they are more similar than ever before. But there are still some big differences. B2B marketers focus on content marketing and marketing automation A recent report by Salesforce revealed that B2B marketers were most likely to be increasing marketing spend on content marketing and marketing automation.These findings were also supported b...

22Mar 16 

Where is my website traffic coming from?

Ever wondered where your website traffic comes from? How do people find you and end up on your site? Thankfully, it’s easy (and free!) to find out with Google Analytics. If you don’t have Google Analytics yet, here’s how to set it up. How to check your website traffic Once your website is set up on Google Analytics, head to Acquisition > Overview in the left hand side menu. From here you will see an overview of all the different sources that are sending traffic to your website....

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