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Our blog is where we share our marketing tips and insights

05Jul 16 

How to remove "This site may be hacked" in Google Search Console

In the second of our posts on using Google Search Console, we look at how you can tell Google that your site is no longer compromised if a "This site may be hacked" message is displaying above your website in search results. This can happen if your site has been the victim of hackers, spam or phishing scams. Sign up to get updates via Google Search Console If Google add “This site may be hacked” to your search listings, they will notify you via your Google Search Console. Even if your s...

10Jun 16 

How Cognique create a marketing strategy

Every time we work with our clients to create a marketing strategy and plan we use the same five steps. Here’s what our process looks like... 1. Learning about your business Before we start work on a marketing strategy for our clients, first we spend time getting a deep understanding of their business and their goals for the future. We’ll have a face-to-face meeting where we'll aim to find out:The history of their business. Who their customers are. What products or services the...

07Jun 16 

Why do you need a marketing strategy?

In our experience, businesses that come to us without a marketing strategy often have one thing in common – they’re spending money on marketing but not seeing a return on their investment. This frequently happens when an opportunity for marketing presents itself, perhaps the chance to run radio ads or advertise in a local magazine, and the business decides to invest. Yet when this is done outside of a marketing strategy, the activity often doesn't have the desired impact. For example, if y...

03Jun 16 

What is a marketing strategy?

A marketing strategy is a document that details how you’ll achieve your business goals using marketing.  Marketing can be highly effective at growing businesses, but for best results you need to approach it strategically. Jumping in and creating adverts on social media channels can be counter intuitive if you don't know what you want to achieve with them. Creating a strategy means you can be sure all your activity is working towards your overall goals. What's in a marketing strategy? Below...

22Apr 16 

New social media trends your business should be aware of

Social media might be an established marketing tool, but it’s changing all the time. The top channels, most used features and best practice are constantly shifting. Here’s what you need to know about two of the biggest new social media trends this year – live video and messaging apps – and how your business could take advantage. Live video Thanks in part to faster mobile internet speeds and better camera phones, live video has really taken off in the last few months. Now anyone wit...

12Apr 16 

B2C vs B2B marketing

B2C and B2B marketing used to be worlds apart. Now that both business to business and business to consumer businesses are doing more digital marketing, they are more similar than ever before. But there are still some big differences. B2B marketers focus on content marketing and marketing automation A recent report by Salesforce revealed that B2B marketers were most likely to be increasing marketing spend on content marketing and marketing automation.These findings were also supported b...

22Mar 16 

Where is my website traffic coming from?

Ever wondered where your website traffic comes from? How do people find you and end up on your site? Thankfully, it’s easy (and free!) to find out with Google Analytics. If you don’t have Google Analytics yet, here’s how to set it up. How to check your website traffic Once your website is set up on Google Analytics, head to Acquisition > Overview in the left hand side menu. From here you will see an overview of all the different sources that are sending traffic to your website....

11Mar 16 

New trade website stacks up for SFL Flues & Chimneys

Barnstaple based SFL Flues & Chimneys has been manufacturing chimney systems for domestic, commercial and industrial markets for 45 years, and are considered to be the premier choice by specifiers, installers and homeowners. Although the business already had a trade website there were a number of issues with it, including a lack of support for mobile devices, difficult to update and lacking in additional functionality now required by the manufacturer. Having successfully launched new web...

01Mar 16 

What search terms are people using to find my website?

If you’ve looked in Google Analytics and seen that people are finding your website through search engines, you might have wondered what they typed in to find you. You may have tried to find the answer within Google Analytics, in which case you probably came across the unhelpful term “(Not provided)” where you expected to see the keywords. So does that mean you’ll never know what people are searching for to find you? Thankfully not! Although Google Analytics no longer displays search t...

12Feb 16 

AllGlass & Glazing website

Established in Crewkerne, Somerset over 30 years ago, AllGlass & Glazing is a trusted local supplier for replacement windows, doors, conservatories, porches, fascias, soffits, guttering and garage doors. Unfortunately their existing glazing website didn't reflect the quality of their products and the professionalism of their service. Few enquiries were received through the site as it was not search optimised and was rarely updated due to the difficulties in making any changes. In addition...

29Jan 16 

How to set up Google Search Console

Google Search Console is a must for any business hoping to get more website traffic from search engines. Not sure what Google Search Console is and why you should use it? Read our Google Search Console blog first. How to set up Google Search Console Ideally, get set up on Google Analytics first, then adding Google Search Console is very easy.Go to Google Search Console.   First you will need to log in. If you have Google Analytics, log in using the same details as you use to access y...

22Jan 16 

Why we use Gravity Forms WordPress plugin

As we mentioned in our best WordPress forms plugins blog, Gravity Forms is our WordPress form plugin of choice. Although we have experimented with other plugins, we now almost exclusively use Gravity Forms for new client sites as we've found it’s by far the best for a whole host of reasons. It’s powerful Gravity Forms are powerful and very well integrated with WordPress. Some clever things you can do include...Allow entire blog posts to be submitted through a form, and saved as a dr...

15Jan 16 

How to set up Google Analytics

Measuring your progress is an essential part of any successful digital marketing strategy. Google Analytics is a great free tool for measuring and analysing your web traffic, plus it’s fairly straightforward to get set up. If you’ve never used it before, here’s how to get started... Sign up to Google Analytics If you don’t already use any Google services, you will need to create a Google account at google.com/analytics. Ignore all the stuff about premium and sign up for a free account...

12Jan 16 

WordPress forms plugins – which are the best?

There are many different ways to add a form to your WordPress website – this post covers some of the most popular options, from basic contact WordPress forms to fully featured customisable plugins. The features, support and pricing models of WordPress forms plugins vary significantly, so it's important to evaluate the options based on your requirements. The best plugin for your business may be entirely different to someone else's. In their simplest form, WordPress forms are ideal for allowi...

11Dec 15 

Corporate graphic design project for Old Mill

Old Mill Accountants and Financial Planners have always recognised the value of creative corporate graphic design. It plays a valuable role in communicating their expertise to a wide and varied client base. Wisdom is the latest Old Mill flagship magazine, produced exclusively for their rapidly expanding Private Wealth market. Featuring industry insight and specialist advice, the magazine includes articles on pension planning, investment portfolios and probate. Both informative and inspiration...

01Dec 15 

Key marketing dates for 2016

Starting to plan your marketing calendar for 2016? Below you’ll find a list of key events and dates throughout the year – ideal for starting to pull together your content marketing themes. Although not every date will be relevant to your business, there’s bound to be some that resonate with your target audience. As well as the usual dates that happen every year, there’s also a number of one-off events taking place next year. One of the biggest is the Olympics, but it’s also one of th...