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Our blog is where we share our marketing tips and insights

21Jul 15 

Three quick and easy website marketing checks

It’s always a good idea to set up web analytics and measure how your business is doing properly, but here are three easy website marketing checks that you can do without opening up any analytics programs. They will give you a valuable insight into how well you are doing online and what other people see when they look at your business on the internet. 1. Where do you rank for your business name? Google your business name - ideally, your website should be number one. If you are not at the top...

17Jul 15 

Should you outsource your marketing?

Growing your business through marketing will require an investment - this could be your time, the time of your staff or budget to outsource your marketing activity. The option that is right for your business depends on the expertise of you and your team, and your ambitions for growth. Outsourcing isn’t right for every business but it could be beneficial for you if: You are planning for growth Outsourcing is particularly useful for businesses looking to grow as it provides more scalability an...

10Jul 15 

What is marketing and how could it grow your business?

Marketing tends to attract a lot of unnecessary jargon, so it is easy to lose sight of what marketing is and why businesses need to do it. In the simplest terms, marketing is how you make people aware of your business and communicate the value of your products and services. It's also important to understand that marketing is different from sales. While marketing can help increase awareness of your business and create a desire for a purchase, in most cases, you will still need some form of pers...

09Jul 15 

New LED Architects website and identity

An imaginary fist pump was my inital reaction when I heard that we were going to be given the opportunity to design and build the new LED Architects website. Architects, as we all know, are designers. And as designers they are very visual. They like their work to tell the story with big, interesting and powerful project images – not the usual stock photography you find on every Tom, Dick and Harry's website. This is a web designer's dream, and I was chomping at the bit to get started on it. ...

19May 15 

Powerful new mobile optimised website for Powrmatic

Powrmatic, a leading UK manufacturer of commercial and industrial heating and ventilation equipment, approached Cognique having become frustrated with the limited functionality of their existing website built on a proprietary content management system. In addition it was not a mobile optimised website so didn't work particularly well on mobile devices or tablets. Working with Powrmatic's Marketing Manager, Adam Tovey, we identified the types of users and activities they would typically want t...

01May 15 

Are you measuring your marketing ROI?

The benefit of modern technology is that it’s now easier than ever to track the performance of your marketing activity and therefore its return on investment (ROI). That means you should be able to see the impact of online marketing activity on things like website traffic, leads/enquiries and sales. If you don’t measure the performance of your marketing spend, there’s a good chance your marketing activity isn’t delivering value for your business. Where to start With a virtually never ...

08Apr 15 

Content marketing facts and statistics

Are you considering investing in content marketing? These facts and statistics may be useful for starting to build a business case for content. Who is using content marketing? 85% of UK marketers say they are using content marketing as a tactic, and this figure increases to 90% for B2C marketers. 72% of marketers have a content marketing strategy in place (30% documented; 42% non-documented). 78% are creating more content than last year and 50% of B2C marketers expect their content marketing...

02Apr 15 

Responsive holiday lettings website for Lyme Coast Holidays

Already running a successful sales and letting agency, Richardson Gill, Malcolm Gill and Andrew Richardson were increasingly asked about holiday lettings, and so formed Lyme Coast Holidays Ltd in 2010. After trialling desktop solutions from providers of holiday cottage booking software they decided to go with Total Accommodation Booking System (TABS) and also engaged the software house to create a website which integrated with their desktop software. While the software more than met their ne...

27Mar 15 

Will Google show your mobile website?

From 21st April 2015 your website will not show up in Google's mobile search results unless it passes their mobile friendly test. Learn how this change to mobile website search rankings might affect you. Google have announced that from 21st April they are going to roll out an updated algorithm that will detect whether or not your website is mobile friendly. If your site is deemed to be mobile 'unfriendly' by the search giant then it will no longer appear in Google's search results on a ...

24Mar 15 

New responsive website for Remous Print

Back in September last year, we were proud to announce the re-brand for Remous Print based in Sherborne, Dorset. Since then we have been working closely together to design and develop a new responsive website based on the new identity and brand. What is a responsive website? We hear this phrase used time and time again nowadays, and that is because it's an important factor when designing and developing a new website. A responsive website is a website that has the functionality to re-size and r...

17Mar 15 

Five reasons businesses can't afford to ignore social media

It’s estimated that 90% of businesses are now on at least one social media channel. If you are in the 10% that aren't, unless you are Apple, you probably can’t afford to ignore it any longer. 1. People will talk about you whether you’re there or not Many businesses are worried about the damage a social media fail could do to their business. The risk is real, but not being on social media could potentially be even more damaging. People will talk about your business whether you are there...

06Mar 15 

Why your website could be losing you business (and how to fix it)

Have you looked at your website objectively lately? When you’re head down running a company, it’s easy to forget that people are forming impressions every day based solely on your website. If your website is badly designed, hard to use or poorly maintained, it could be losing you business. Bad first impressions Looks aren’t everything, but on the internet they count for an awful lot. People make first impressions incredibly fast online, typically in just two tenths of a second. Your webs...

27Feb 15 

New corporate website for Somerset business

Business owner Richard Shearwood-Porter utilised his experience in manufacturing and consultancy to set up new business venture Construction Certification. Designed specifically to help construction companies achieve ISO accreditation, Construction Certification was targeting a niche market. For these reasons Richard wanted a simple, business-like design for a new corporate website which needed to reflect the colours that Cognique had introduced when we created the identity. No stranger to cre...

20Feb 15 

E-commerce website for Somerlap Forest Products

Based in the heart of Somerset, Somerlap has been manufacturing high quality wooden products for 35 years, servicing both public and trade customers. Although a well established and successful business, ambitious MD Kevin Bond wanted to strengthen their retail market share. Working closely with the Somerlap team Cognique designed and developed a bespoke e-commerce website featuring WooCommerce, the WordPress eCommerce plugin. The website is content managed allowing the Somerlap team to update p...

17Feb 15 

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of identifying, testing and improving areas of your website which are preventing visitors from converting. A conversion is whatever action you want your website visitors to take, this could be:Purchasing a product or service Purchasing a higher value product or service Signing up for an email newsletter Downloading a white paper Getting in touch.Why is conversion rate optimisation important? CRO can help increase the performanc...

03Feb 15 

Key questions to ask your marketing team this year

The start of a new year provides an excellent opportunity to understand more about your company’s marketing activity. These questions should provide a good basis for finding out how you are performing, how your marketing activity could be optimised this year and what your marketing team need from you. What is the marketing strategy and how is it tied to business goals?What are the aims of the marketing strategy? How does the strategy support our business plan? What are we doing diff...