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Our blog is where we share our marketing tips and insights

30May 14 

Wells office warming

Hop over to our space!  We’re celebrating our move to Wells and you’re invited. Join us for the ribbon cutting and drinks reception from 4.30pm on Friday 13th June 2014. Click this link to reserve your place at our office warming and you could even win a space hopper! We hop you can make it, Cognique

28May 14 

Here comes the (Pandora Dress Agency) Summer

Pandora Dress Agency (nestling in the heart of Knightsbridge, London) wanted to set temperatures soaring with a seasonal promotion for their Cheval Street store. Cognique designed in-store point-of-sale, newsletters and eye-catching window graphics to support the Summer months promotion. The mobile optimised website and Facebook and Twitter pages also got a sizzling Summer make-over.    So if the World Cup gives you chills and Glastonbury Festival leaves you cold visit www.pandoradressagen...

14May 14 

New identity for Hosted Accountants

Indigo Group trading as Hosted Accountants has been providing hosted desktop and other cloud based technologies to professional accountancy firms from their Taunton office for 6 years now, and business is good. But they realised that although the service they were offering their clients was spot on, their brand needed some work. It was a little dark and dated for such a modern business. So they came to Cognique to see if we could help. Below on the black background you can see Hosted Accountan...

14Apr 14 

We're moving to Wells

After nearly six incredible years at our current location, Cognique is moving from Street to new offices in Wells. From 28 April 2014 our new address will be: Cognique, Unit 1, Bishopbrook House, Cathedral Avenue, Wells, Somerset BA5 1FD Our Wells number is yet to be confirmed but the existing office number will be redirected. Our freephone 0800 690 6675 number will continue to work during the changeover. The move has been prompted by our recent expansion into integrated marketing services ...

07Apr 14 

Email marketing statistics

Is your business currently using email marketing, or are you someone who is still sitting on the fence? Either way these email marketing statistics will be of interest to you, if you are doing it already, these stats will just convince you that you have made the right choice. If you are still umming and ahhing, then these stats will do nothing but amaze and convince you that your business should be using email marketing as a vital marketing tool to stay in touch with your customers and attract n...

19Mar 14 

Social Media Branding

Are you trying to brand up your Facebook, Twitter, LinkedIn and Google+ pages but struggling with the sizes for all? Look no further, in this article you find all the correct sizes for social media branding, so you will no longer have a profile picture that cuts off half of your logo, you will no longer have a cover photo that is ridiculously blurry due to your image being too small, and you will no longer (this is the one that really gets to me the most) have a logo that is squeezed into a tin...

12Mar 14 

Free content calendar template

To attract the right kind of visitors to your website you need to create VALUABLE, OPTIMISED content REGULARLY. To help you achieve these aims we have created a free content calendar template, which is ideal for planning blog and news articles.How to use the free content calendar template The template has been set up for creating content on a weekly basis, and there is a blank worksheet (page) for each month; obviously you can adjust the template to suit your needs. Please read the notes be...

25Feb 14 

How to exclude internal traffic from Google Analytics

Memo to all marketers: remove staff visits from your website traffic! This blog post was last updated on 11 March 2016 to include changes made to Google Analytics prior to this date. The heaviest users of a website tend to be people from within the organisation. So it makes sense to remove this group from your Google Analytics traffic otherwise your visitor figures will be artificially inflated by internal use. Your data will also be skewed by their behaviour, and have a detrimental effect o...

13Feb 14 

Re-ignite seminar

21 ways to revitalise YOUR business After nearly five years of uncertainty and anxiety, business owners are at last starting to raise their ambitions and look to investment and growth. But where should you be concentrating your efforts? Where should you be focusing your resources to get the best results? This FREE seminar will not only challenge and inspire you but may also give you the answers you’re looking for! A Business event with a difference – tickets are FREE. Book now before we t...

05Feb 14 

Improving your email campaign deliverability

With spam filters becoming ever more stringent, improving your email campaign deliverability can make a huge difference to the success of your communications. So it’s worth taking a minute to review the mistakes that are most likely to put your message in the Junk Mail folder, or worse, stop it being delivered altogether. Simple ways to improve email campaign deliverabilityAvoid using words such as free, cash, guarantee, win, opportunity, earn, offer, limited, and ‘click here’ Avoi...

04Feb 14 

Free WordPress SEO workshop

Our free WordPress SEO workshop will give you the strategy, know-how and tools to optimise your content to be found on search engines as well as social media.

29Jan 14 

How Gmail image caching will affect email campaigns

Google has changed the way Gmail handles images in email messages but what does it mean for email marketers and their campaigns? Gmail 'open' rates to rise Back in December Google announced they were allowing images to be displayed by default in Gmail messages for the first time. The reason for the change was the introduction of new technology running behind Google's email service to scan image files in messages for viruses before displaying them. So why is this change important to your emai...

20Dec 13 

Merry Christmas from Cognique

It’s been a hectic few months here at Cognique with many exciting new client projects going live in time for Christmas. We’re closing from Christmas Eve but we will be back, refreshed and raring to go from 2 January. Until then, like Dave, have a peaceful Christmas and New Year from us all at Cognique.

12Sep 13 

Marketing collateral for Sampson Hall

How do you outline your diverse services to existing and potential new clients in a clear, engaging and straightforward way? This was the dilemma that leadership and management consultants Sampson Hall asked us to solve for them. Oh, and they needed a solution REALLY quickly! One, brain-storming meeting later and we'd devised a set of smart, colour coded service cards all of which fitted neatly into a bespoke, die cut sleeve featuring a debossed logo, complete with gloss varnish.

06Sep 13 

Neighbourly help for Chubb Bulleid

Cognique were recommended to solicitors Chubb Bulleid, who wanted marketing material for a forthcoming B2B event. The law firm opted for pop-up banners, a presentation folder, A5 flyers for each of their services (28 in total), and graphics for wall mounted display panels for their Wells, Street (our near neighbours in Leigh Road) and Somerton offices.

16Aug 13 

New identity and stationery for Engineering and Systems Safety

Specialist consultancy Engineering and Systems Safety (ESS) is now dressed to impress with a new identity and stationery by Cognique. Established in 2007, ESS provides consulting services to markets where safety is critical, such as high hazard defence systems. The new identity is designed to reflect the containment and management of risk, and perfectly complements the credibility of the firm's consultants.