Skip to: main navigation | main content | sitemap | accessibility page

 

Our blog is where we share our marketing tips and insights

05Nov 14 

Using LinkedIn for business

Are you using LinkedIn for business? If not, why not? LinkedIn is used by over 15 million professionals in the UK and is often the first port of call for researching new business contacts. If you’re not using LinkedIn, you could be missing out on valuable business opportunities. What exactly is LinkedIn? LinkedIn is a professional social network where individuals can build a network of business connections and businesses can set up a company profile. Your personal LinkedIn profile Yo...

23Oct 14 

Logo design for startup business

Cognique created a logo design for startup business Construction Certification Ltd. Working with SMEs in the construction sector, business owner Richard Shearwood-Porter approached us to create a logo that reflected his 'down to earth approach' combined with a 'plain language pitch'. Utilising pictorial elements from sister company HSQE, Cognique produced three concepts which were presented to the client. After a few minor colour tweaks and font variations the final logo design (which can be se...

08Oct 14 

What is remarketing?

Remarketing is exactly what is sounds like - the ability to market your products again to people who have previously visited your website. When people who have visited your site browse other sites on the web, you can re-target them with customised adverts.   How does remarketing work? When someone visits your website, a file called a ‘cookie’ is created, which stores information about their visit. This information can then be used to retarget specific visitors with online advertising late...

26Sep 14 

Company rebrand for Remous Print

Remous Print, a family run company in Sherborne approached Cognique for a company rebrand. Their existing brand and identity had served them well over the past 30 years, but now they felt it was time for a change, time to re-position themselves in the print market and time to show the public what the could really do. The brief was simple, they wanted to be modern, stand out in the competitive print industry, and to portray the wide range of services they have to offer. They didn't just want to ...

23Sep 14 

How to build your email marketing list

Email marketing is an extremely effective marketing technique and the relatively low cost means it can deliver excellent return on investment. On average, every £1 spent on email marketing can see a return of over £40. Sounds good, doesn't it? Sadly it’s not quite as simple as putting an email together and sending it out to the world. In order to take advantage of the power of email, you need a strong email marketing list, and when it comes to email, quality is just as important as numbers....

17Sep 14 

Swan Hotel brochure design

Cognique have recently completed the new Swan Hotel brochure design. We have serviced the marketing needs of the award-winning Best Western Plus Swan Hotel Wells for over five years and the hotel prides itself on the quality of the website, graphic design (including newsletters, brochures and adverts) and email campaigns produced by Cognique that help the in-house marketing team to engage with their growing customer base. The text for the brochure was intentionally kept to a minimum, allowing t...

09Sep 14 

What does Google’s preference for secure websites mean for businesses?

Google recently announced that they will be starting to use HTTPS as a ranking signal in its search algorithms. Historically Google’s algorithm has taken into account many factors to determine what is shown in its search results, including inbound links, keywords and quality of content, but this is the first time that security has been used as a factor. What are secure websites? Secure websites transfer data over HTTPS (Hypertext Transfer Protocol Secure) as opposed to HTTP (Hypertext Trans...

05Sep 14 

Corporate brochure design for Hosted Accountants

Hosted Accountants (part of the Indigo Group) already had a smart new identity courtesy of Cognique, so we were delighted when they asked us to help with their corporate brochure design. The Taunton based company was planning its annual trip to Accountex ExCeL (the flagship event in the accounting calendar) and it was vital that they stood out in what was fast becoming a crowded market. The decision was made to produce a Case Study 'Bible' which would showcase what Hosted Accountants do best: p...

03Sep 14 

Solutions for creating multilingual websites

The internet may have helped remove geographical barriers for businesses, but trading internationally brings new challenges including the need for websites that support more than one language. Increasingly businesses are coming to us with a requirement that their new website should be available in two or more languages. There are a variety of tools and techniques for creating multilingual websites, and below are two approaches we’ve used with clients. Google translate toolbar The Google Tr...

26Aug 14 

How to get started with content marketing

Content marketing is the process of creating and sharing valuable content to attract and retain customers. As many forms of traditional or 'outbound' marketing become increasingly ineffective, content marketing is gaining popularity because high quality content can help increase trust in your brand and also attract traffic from search engines and social media. The content itself can take any form - it could be written, visual, a video, or any other format that your audience may find interes...

19Aug 14 

Getting started with social media for business

Believe it or not, social media has been around for over a decade. Over half of all adults in the UK are now using one or more social networks and it’s becoming an integral part of modern life. Why should businesses use social media? Some reports suggest that over 90% of businesses are already on social media, and many would argue that it's no longer optional for businesses to have a social media presence. Social media marketing offers an opportunity for businesses to communicate directly wi...

15Aug 14 

Grow Your Practice

We are pleased to announce that we are presenting two seminars specifically for Architects this Autumn. The two events will be held in Bristol and Bath in collaboration with Graeme Crosbie of Level Up Business. Both events are free and include a light buffet lunch. Attendees qualify for 1 hour's CPD per event. To find out more, please read on... FREE business planning and marketing seminars for Architects When you are busy with clients and projects it’s easy to neglect the business ...

07Aug 14 

What is search marketing?

Every day there are over 3.5 billion searches on Google, the UK’s most popular search engine. Search marketing provides an opportunity to get your product or service in front of these searchers. It is estimated that over 80% of consumers and businesses now use search engines for researching purchases, so if you are not investing in search marketing, you could be missing out on business. What is search marketing? Also known as: Search Engine Marketing or SEM for short. Search marketing is t...

29Jul 14 

New corporate identity for RMW Knight

Chartered Surveyors RMW and PJK approached Cognique earlier this year to discuss a new corporate identity for their merged business RMW Knight. Both parties were keen to retain aspects of their existing identity (a blue background combined with a sans serif font) while creating a fresh identity that would be easily recognisable and readable from a distance on sales and letting boards.The two logos above left are the original identities before the merger, and the one on the right is the n...

02Jul 14 

Marketing for Muggles

Let local marketing wizards Alan Stone of Old Mill and Paul Stephenson of Cognique take you on a magical journey through the mystical world of marketing. Watch in amusement as they seek to explain the magic of marketing through an inexplicable and inexcusable Harry Potter theme. Dress code: Cloaks and wands Date and time: Tuesday 8th July, 5.30pm for 6pm start. Duration: approximately 1 hour. Venue: Bishopbrook House, 4 Cathedral Avenue, Wells BA5 1FD. This event is part of Work in Wells We...

19Jun 14 

New Collier Reading Architects website

Collier Reading Architects based in Glastonbury came to us with a problem: Their previous website wasn't doing the job they wanted it to. The design wasn't very appealing, engaging or exciting, and they didn't even have a blog. Their current website wasn't being found on Google as it wasn't search engine optimised, and most importantly it didn't have a content management system so they couldn't update the website themselves. Also the existing site wasn't optimised for viewing on mobile phones....

Join Our Mailing List