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Our blog is where we share our marketing tips and insights

25Feb 14 

How to exclude internal traffic from Google Analytics

Memo to all marketers: remove staff visits from your website traffic! This blog post was last updated on 11 March 2016 to include changes made to Google Analytics prior to this date. The heaviest users of a website tend to be people from within the organisation. So it makes sense to remove this group from your Google Analytics traffic otherwise your visitor figures will be artificially inflated by internal use. Your data will also be skewed by their behaviour, and have a detrimental effect o...

13Feb 14 

Re-ignite seminar

21 ways to revitalise YOUR business After nearly five years of uncertainty and anxiety, business owners are at last starting to raise their ambitions and look to investment and growth. But where should you be concentrating your efforts? Where should you be focusing your resources to get the best results? This FREE seminar will not only challenge and inspire you but may also give you the answers you’re looking for! A Business event with a difference – tickets are FREE. Book now before we t...

05Feb 14 

Improving your email campaign deliverability

With spam filters becoming ever more stringent, improving your email campaign deliverability can make a huge difference to the success of your communications. So it’s worth taking a minute to review the mistakes that are most likely to put your message in the Junk Mail folder, or worse, stop it being delivered altogether. Simple ways to improve email campaign deliverabilityAvoid using words such as free, cash, guarantee, win, opportunity, earn, offer, limited, and ‘click here’ Avoi...

04Feb 14 

Free WordPress SEO workshop

Our free WordPress SEO workshop will give you the strategy, know-how and tools to optimise your content to be found on search engines as well as social media.

29Jan 14 

How Gmail image caching will affect email campaigns

Google has changed the way Gmail handles images in email messages but what does it mean for email marketers and their campaigns? Gmail 'open' rates to rise Back in December Google announced they were allowing images to be displayed by default in Gmail messages for the first time. The reason for the change was the introduction of new technology running behind Google's email service to scan image files in messages for viruses before displaying them. So why is this change important to your emai...

20Dec 13 

Merry Christmas from Cognique

It’s been a hectic few months here at Cognique with many exciting new client projects going live in time for Christmas. We’re closing from Christmas Eve but we will be back, refreshed and raring to go from 2 January. Until then, like Dave, have a peaceful Christmas and New Year from us all at Cognique.

12Sep 13 

Marketing collateral for Sampson Hall

How do you outline your diverse services to existing and potential new clients in a clear, engaging and straightforward way? This was the dilemma that leadership and management consultants Sampson Hall asked us to solve for them. Oh, and they needed a solution REALLY quickly! One, brain-storming meeting later and we'd devised a set of smart, colour coded service cards all of which fitted neatly into a bespoke, die cut sleeve featuring a debossed logo, complete with gloss varnish.

06Sep 13 

Neighbourly help for Chubb Bulleid

Cognique were recommended to solicitors Chubb Bulleid, who wanted marketing material for a forthcoming B2B event. The law firm opted for pop-up banners, a presentation folder, A5 flyers for each of their services (28 in total), and graphics for wall mounted display panels for their Wells, Street (our near neighbours in Leigh Road) and Somerton offices.

16Aug 13 

New identity and stationery for Engineering and Systems Safety

Specialist consultancy Engineering and Systems Safety (ESS) is now dressed to impress with a new identity and stationery by Cognique. Established in 2007, ESS provides consulting services to markets where safety is critical, such as high hazard defence systems. The new identity is designed to reflect the containment and management of risk, and perfectly complements the credibility of the firm's consultants.

02Aug 13 

Dairy costings report for Kingshay

Independent dairy consultants Kingshay once again turned to Cognique for the design of their annual Dairy Costings Focus. The 24 page report which analyses dairy herd management is packed with specialist industry insight, and the striking design features photography taken by Kingshay MD, Duncan Forbes. The finished report was printed in time for the National Dairy Show and was published online, forming part of an email campaign.

25Jul 13 

Are you ready for dot 'anything'?

ICANN, the Internet Corporation for Assigned Names and Numbers, has begun accepting applications for new generic top-level domains (TLDs), allowing organisations more choice in selecting a domain name or even allowing them to request their own private ‘dot anything’ names. Why the change? With over 200m active websites, the internet is running out of domain names! The most usable names are already taken in the most popular suffixes such as .com, .net, .info and .co.uk, making it increasi...

19Jul 13 

Old Mill: big support for small business

Old Mill pride themselves on the advice and support they offer small businesses and a new set of literature from the leading accountants and financial planners proves just that. Their Business Services collateral is aimed specifically at helping small businesses understand more about dealing with the issues facing them and covers subjects such as: Incorporation, Management Accounts, Tax Tips and Finance Options. Cognique were once again on-hand to design this first wave of Business Services l...

12Jul 13 

New website for Castle Welding and Fabrication

We recently completed a new website for Castle Welding and Fabrication of West Pennard. The Directors, Angela and Julian Wittleton, wanted a site that they could update themselves and which communicated the truly mind boggling range of metal related products and services - they really do make light work of heavy metal!

05Jul 13 

Cognique sponsors Somerset Chamber Annual Business Leaders Dinner

© Oak Barn Photography, www.oakbarnphoto.com From left to right: Graeme Crosbie of Level Up, Helen Lacey of Red Berry Recruitment, Paul Stephenson and Nigel Reece of Cognique, and Alan Stone of Old Mill Accountants and Financial Planners. Cognique were proud to sponsor the Somerset Chamber Annual Business Leaders Dinner 2013 recently held in The Castle Hotel in Taunton. Over 70 business owners from Somerset's leading organisations enjoyed fine dining followed by an entertaining after din...

13Jun 13 

Simons & Son identity and stationery

Fresh off the press is this new stationery range and identity for Wells based hardwood craftsmen Simons & Son. Established in 1977 by father Christopher, the business has recently undergone a change of name and new branding under the influence of son Alex. Despite all the changes, good quality never goes out of fashion and the business is looking to capitalise on local demand for bespoke hardwood windows, doors and furniture.

01May 13 

Pandora - dressed for summer

These new summer window vinyls (designed by Cognique, inspired by Roy Lichtenstein) are now brightening up the Pandora Dress Agency shop in Cheval Place, just around the corner from Harrods in London.