Chartered Surveyors RMW and PJK approached Cognique earlier this year to discuss a new corporate identity for their merged business RMW Knight. Both parties were keen to retain aspects of their existing identity (a blue background combined with a sans serif font) while creating a fresh identity that would be easily recognisable and readable from a distance on sales and letting boards.
The two logos above left are the original identities before the merger, and the one on the right is the new corporate identity after the merger. The legacy secondary colours (green and orange respectively) were replaced with a new accent colour of vibrant pink. A number of iterations were produced with font size and spacing adjustments before satisfying all parties.
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