4 things to know before setting up a WordPress store

Before you can set up your WordPress store you’ll need to setup your WordPress website and install an ecommerce plugin. Our plugin of choice is WooCommerce.

Once you’ve done that, here’s a checklist for getting your WordPress store up and running.

WordPress store checklist

1) Product descriptions

Write product descriptions that are clear and easy to read.

They should include everything your prospective customer will need to know to make a decision about buying your product, including:

  • Dimensions and sizes.
  • Colours.
  • Materials.
  • Variations (if applicable).

Remember to include clear photos (and videos if you have them) of your product from a number of angles. If possible include pictures of your products in a real life setting, this helps demonstrate size and also has the benefit of helping people imagine themselves owning your product.

2) Fulfilment

Before you launch you will need a clear plan for how you will manage your inventory and fulfil your orders. You’ll need to consider:

  • Inventory and whether you’ll hold items in stock.
  • Picking orders.
  • Parcel labels and receipts.
  • Packing orders and packing materials.
  • Delivery method.

3) Delivery information

Once you have determined fulfilment costs and methods, you’ll also need to provide delivery information for your customers. Work out:

  • Where you’ll deliver.
  • How much delivery will cost and whether you will offer free delivery to your customers.
  • How long it will take and whether you’ll provide tracking information.

4) Returns policy

You will also need to write and develop a returns policy. Make sure you are complying with the distance selling regulations. If you’re selling online, customers have a right to cancel within 14 days.

James PattenTechnical Director

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