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Should you outsource your marketing?

Growing your business through marketing will require an investment – this could be your time, the time of your staff or budget to outsource your marketing activity. The option that is right for your business depends on the expertise of you and your team, and your ambitions for growth. Outsourcing isn’t right for every business but it could be beneficial for you if:

You are planning for growth

Outsourcing is particularly useful for businesses looking to grow as it provides more scalability and flexibility than an internal marketing team.

You want measurable ROI from your marketing investment

Outsourcing makes it easier to manage costs and the return on your investment.

You don’t want to commit to a long-term contract

If you’re new to marketing, outsourcing could give you the opportunity to test its effectiveness without the long-term commitment of employing a staff member.

You’re not ready to employ a full-time marketer

Outsourcing often costs much less than employing a full-time member of staff, yet you get the benefit of a cross section of marketing and design expertise from your outsourced team.

You don’t have marketing expertise in-house

If your business doesn’t have internal staff with the time or expertise to manage marketing, outsourcing could be a cost-effective alternative to recruitment.

You want to run integrated campaigns

If you want to run campaigns across online and offline channels, an outsourced team could give you access to specialists in both at a much reduced cost.

You need extra help with certain elements of marketing

Outsourcing doesn’t have to be all or nothing, if you have some internal resource, but there are some elements, such as design or content creation, that it would be more effective to outsource, then outsourced expertise could be an excellent addition to your in-house team.

Interested in growing your business using marketing?

Read our business owner’s guide to marketing for business growth. Interested in outsourcing your marketing? Learn more about our outsourced marketing programmes.

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