So you have a lovey market stall at a farmer’s market, in a quaint little village and now you’re ready for the next step: you want to sell your produce further afield. You know people like the way it tastes, you have plenty of repeat customers who rave about your recipe and visit your stall week after week. Your customers are making comments like “My friends would love this” and “You need to get this in the supermarkets”. You’re thinking; 'What a good idea, this time next year Rodn...

Good graphic design is an often underrated part of the marketing mix, but as designers and marketers, we’ve seen first hand the impact of graphic design on marketing results. Invest in design to supercharge your marketing activity in these five ways... 1. Make your marketing more memorable Impactful design is the key to making your marketing more memorable. If no one remembers your message, your marketing spend is as good as wasted. 2. Differentiate your business from your competitors ...

Your business brand is more than just your logo and colours – it’s your values, the way you speak, the personality you convey. Consistent brands provide the same experience wherever you come across them, whether it’s in person, on social media or on their website. It makes you more recognisable Being the same everywhere helps you stand out. For a start, it makes it less likely for people to confuse you with other brands. Consistency also breeds familiarity, making it easier for people...

Your brand is not a physical thing. It’s the perception of your business that others have and the feelings that your business or product(s) evoke.

Starting a new business or thinking of rebranding? Here’s four checks you can do in under three minutes:Are the relevant domain names available? Googling will not give you the definitive answer. Instead you must check the ‘whois’ information for each name. So for UK domains such as those ending in .co.uk, use the Whois at Nominet’s website. For top level domain names such ending in .com or .net, use Internic’s Whois site. Other websites that sell domain names may also sell the li...