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Our blog is where we share our marketing tips and insights

17Jul 15 

Should you outsource your marketing?

Growing your business through marketing will require an investment - this could be your time, the time of your staff or budget to outsource your marketing activity. The option that is right for your business depends on the expertise of you and your team, and your ambitions for growth. Outsourcing isn’t right for every business but it could be beneficial for you if: You are planning for growth Outsourcing is particularly useful for businesses looking to grow as it provides more scalability an...

10Jul 15 

What is marketing and how could it grow your business?

Marketing tends to attract a lot of unnecessary jargon, so it is easy to lose sight of what marketing is and why businesses need to do it. In the simplest terms, marketing is how you make people aware of your business and communicate the value of your products and services. It's also important to understand that marketing is different from sales. While marketing can help increase awareness of your business and create a desire for a purchase, in most cases, you will still need some form of pers...

01May 15 

Are you measuring your marketing ROI?

The benefit of modern technology is that it’s now easier than ever to track the performance of your marketing activity and therefore its return on investment (ROI). That means you should be able to see the impact of online marketing activity on things like website traffic, leads/enquiries and sales. If you don’t measure the performance of your marketing spend, there’s a good chance your marketing activity isn’t delivering value for your business. Where to start With a virtually never ...

17Mar 15 

Five reasons businesses can't afford to ignore social media

It’s estimated that 90% of businesses are now on at least one social media channel. If you are in the 10% that aren't, unless you are Apple, you probably can’t afford to ignore it any longer. 1. People will talk about you whether you’re there or not Many businesses are worried about the damage a social media fail could do to their business. The risk is real, but not being on social media could potentially be even more damaging. People will talk about your business whether you are there...

06Mar 15 

Why your website could be losing you business (and how to fix it)

Have you looked at your website objectively lately? When you’re head down running a company, it’s easy to forget that people are forming impressions every day based solely on your website. If your website is badly designed, hard to use or poorly maintained, it could be losing you business. Bad first impressions Looks aren’t everything, but on the internet they count for an awful lot. People make first impressions incredibly fast online, typically in just two tenths of a second. Your webs...

17Feb 15 

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of identifying, testing and improving areas of your website which are preventing visitors from converting. A conversion is whatever action you want your website visitors to take, this could be:Purchasing a product or service Purchasing a higher value product or service Signing up for an email newsletter Downloading a white paper Getting in touch.Why is conversion rate optimisation important? CRO can help increase the performanc...

03Feb 15 

Key questions to ask your marketing team this year

The start of a new year provides an excellent opportunity to understand more about your company’s marketing activity. These questions should provide a good basis for finding out how you are performing, how your marketing activity could be optimised this year and what your marketing team need from you. What is the marketing strategy and how is it tied to business goals?What are the aims of the marketing strategy? How does the strategy support our business plan? What are we doing diff...

30Jan 15 

What your business needs to know about local search

If your business has a physical location, one area you definitely shouldn't ignore is local business listings in search engines. If you don’t actively manage your business profile, search engines could be showing incorrect information every time someone searches for your business. What are local search listings? Both Google and Bing (the two most used search engines in the UK) show local business listings for a variety of searches. This could happen when:Someone searches for a busines...

27Jan 15 

Four 2015 marketing trends you should be ready for

Planning your marketing strategy for 2015? Here's four trends to keep in mind... 1. Content marketing is here to stay According to a recent survey, 30% of businesses think content marketing will be the most important marketing tactic they will use in 2015. Plus, more than half of B2B marketers are planning to increase their content marketing spend this year. With more competition for views, content will need to be high quality and closely aligned to the needs of your target audience. Many...

16Dec 14 

What is digital marketing?

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business. Why should you be doing digital market...

12Dec 14 

Simple lead identification and tracking

What do you know about the visitors to your website? Analytics tools like Google Analytics are useful to a point, but it’s difficult to get insight on the activity of individual visitors. This is where lead identification and tracking tools can be helpful. What is lead identification? Prospect or lead identification tools are software programs that can help you identify and track the activity of individual visitors. Here’s an example to illustrate why this might be useful. When someone fi...

02Dec 14 

Digital marketing - do you know your numbers?

This animated infographic video reveals some of the recent industry numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation and social media. Enjoy!(In case you are wondering, it was created in Apple Keynote and exported as a Quicktime movie.)

08Oct 14 

What is remarketing?

Remarketing is exactly what is sounds like - the ability to market your products again to people who have previously visited your website. When people who have visited your site browse other sites on the web, you can re-target them with customised adverts.   How does remarketing work? When someone visits your website, a file called a ‘cookie’ is created, which stores information about their visit. This information can then be used to retarget specific visitors with online advertising late...