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Our blog is where we share our marketing tips and insights

14Feb 18 

Sell more by making your WooCommerce store mobile friendly

If you have a WooCommerce store, it's designed to be mobile friendly out of the box (just one of the many reasons we love it) but there’s still so much more you can do beyond the basics. Did you know that 60% of time online in the UK is now spent on mobiles? Mobile usage overtook desktop in 2014, but plenty of online shops are still playing catch up. Here’s what you can do to make your WooCommerce site as amazing as possible for mobile visitors... Test your WooCommerce store on mobile dev...

15Sep 17 

Add Apple Pay to WooCommerce to boost conversions

We’re massive fans of WooCommerce for a whole host of reasons. It’s easy to use, highly customisable, secure and amazingly, it’s free! Recently WooCommerce got even better thanks to the addition of Apple Pay as a payment method. Why add Apple Pay? For users with iPhones, Apple Pay provides one of the easiest and quickest ways to make a purchase. The more obstacles you can remove on the path to purchase, the better. With Apple Pay, buyers don’t have to get up to find their credit card...

16Feb 17 

Bespoke WordPress themes vs WordPress templates

Thinking about buying an off-the-shelf WordPress template or wondering if a bespoke Wordpress theme would be better? In this blog we cover the pros and cons of both. Turnaround time Wordpress templates can be a great option for small businesses just starting out. Those that are tech savvy could have a simple site up and running within a few hours, providing they have the content ready. On the other hand a bespoke theme would take longer to develop, but it would be entirely tailored to your bu...

13Feb 17 

Is 2017 the time to go HTTPS with an SSL certificate?

We first wrote about SSL certificates way back in 2014. That was when Google first announced that they would be starting to use HTTPS as a ranking signal in their algorithms. In 2015, we talked about the subject again, after Firefox announced they would stop displaying sites that were not secure. Back then, we concluded it wasn’t essential to install an SSL certificate if you didn’t run an ecommerce website. Now, things have moved on, so it may be worth reconsidering an SSL certificate fo...

21Dec 16 

4 things to know before setting up a WordPress store

Before you can set up your WordPress store you’ll need to setup your Wordpress website and install an ecommerce plugin. Our plugin of choice is WooCommerce. Once you've done that, here’s a checklist for getting your WordPress store up and running. WordPress store checklist 1) Product descriptions Write product descriptions that are clear and easy to read. They should include everything your prospective customer will need to know to make a decision about buying your product, including: ...

19Oct 16 

4 ways to improve your WooCommerce product pages

Want to sell more from your WooCommerce shop? Here are four ways to improve your product pages. 1. Write a good product description When you’re selling online, you are relying on your product description to do the selling for you, so a good description of your product is crucial. Make sure it is... Unique Google doesn’t like duplicate content, so it is important for search engine optimisation to write a unique description, especially if you sell the same product as another online shop. ...

07Sep 16 

WooCommerce review - why we use WooCommerce for our ecommerce clients

We’ve already talked in detail about why we prefer to work with WooCommerce. In this blog post we’ll look at the advantages of WooCommerce for our clients, after all, they’re the ones that will be using WooCommerce on a daily basis. WooCommerce review 1) It’s easy to use WooCommerce is as easy to use as WordPress. WordPress is one of the most intuitive content management systems, and WooCommerce uses the same interface, making managing your products and stock easy and stress free. Ad...

31Aug 16 

Refreshing new online shopping platform for Somerset water specialists

Glastonbury Spring Water have been supplying customers with their very own refreshing, natural spring water for nearly 30 years. Nestled at the foot of the iconic Glastonbury Tor, they provide a range of cost-effective drinking water solutions (from water coolers to bottled water) to homes and businesses across the South West. Glastonbury Spring Water Sales Director, David Lem contacted Cognique to discuss the development of a new website. The existing Glastonbury Spring Water website had a n...

26Nov 15 

WordPress ecommerce with WooCommerce

Here at Cognique, we are big fans of the WordPress content management system. It is simple and easy to use, yet has the framework available for enhancements allowing the core features to be built upon to create very complex websites. However the world of WordPress ecommerce has always been a bit of a grey area.  We have evaluated many e-commerce plugins over the years, including WP eCommerce, MarketPress and JigoShop. However we have never found a solution we felt was a true competitor to the d...

18Nov 15 

Does your business need an SSL certificate?

Since we published this article in November 2015, things have moved on considerably. Read our latest blog on the subject for a more accurate answer: Is 2017 the time to go HTTPS with an SSL certificate? Last year in our blog we wrote about how Google were starting to prioritise secure websites (https) over unsecure websites (http) in search rankings. This was part of Google’s wider campaign for https to be used everywhere, and for all information on the web to be transmitted securely. Since ...

23Oct 15 

WooCommerce customisation for new Bobbie Burns website

Bobbie Burns has been a household name for furniture in Bristol since 1929 when the business was owned by the founder Bobbie Burns. Recently the brand has been revitalised by its new owner South West Upholstery with ‘The Bobbie Burns Collection’ in honour of the respected gentleman. As well as selling one-off pieces of retro furniture, they also offer a bespoke furniture range where customers can build their own sofas and chairs online, and then the furniture is made from scratch in t...

25Sep 15 

How to plan a successful ecommerce Christmas

As I write this there are only 90 days to go until Christmas. So is your ecommerce business ready? The Christmas period offers a massive opportunity for online shops, with more people shopping online than ever before. In the UK last year (2014), 40% of Christmas shopping was done online, with £21.6bn spent on ecommerce websites in the eight weeks leading up to Christmas and a further £810 million spent online on Black Friday alone (Source: IMRG e-Retail Sales Index).To make the most of th...

06Mar 15 

Why your website could be losing you business (and how to fix it)

Have you looked at your website objectively lately? When you’re head down running a company, it’s easy to forget that people are forming impressions every day based solely on your website. If your website is badly designed, hard to use or poorly maintained, it could be losing you business. Bad first impressions Looks aren’t everything, but on the internet they count for an awful lot. People make first impressions incredibly fast online, typically in just two tenths of a second. Your webs...

20Feb 15 

E-commerce website for Somerlap Forest Products

Based in the heart of Somerset, Somerlap has been manufacturing high quality wooden products for 35 years, servicing both public and trade customers. Although a well established and successful business, ambitious MD Kevin Bond wanted to strengthen their retail market share. Working closely with the Somerlap team Cognique designed and developed a bespoke e-commerce website featuring WooCommerce, the WordPress eCommerce plugin. The website is content managed allowing the Somerlap team to update p...

13Jan 15 

The big EU VAT changes affecting ecommerce

From January 2015 all online retailers selling digital products to consumers across the EU will need to pay VAT in the country of the purchaser. These changes affect all ecommerce businesses selling any kind of digital B2C product, whether or not they are registered for VAT in the UK. What does this mean, exactly? From the 1st of January 2015, new VAT place of supply rules come into place for business to consumer businesses selling ‘digital services’. When selling digital services, busine...

02Dec 14 

Digital marketing - do you know your numbers?

This animated infographic video reveals some of the recent industry numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation and social media. Enjoy!(In case you are wondering, it was created in Apple Keynote and exported as a Quicktime movie.)