You might have dabbled with Google AdWords before and been disappointed with the results. Without careful research, planning, setup and monitoring, you could easily burn through hundreds of pounds with little to show for it. AdWords can be beneficial for estate agents, as long as you carefully consider what you want to get out of it. AdWords ideas for estate agents To avoid AdWords getting expensive, it’s worth carefully considering which areas it is worth investing in AdWords. Here are som...

To get better email marketing results from your campaigns you need two things, more people in your mailing list and better engagement from those that are already in it. Here’s how to get both... Growing your list Make it easy to sign up Don’t ask for too much information. There’s no need to ask for three different telephone numbers and a full postal address just to sign up for an email alert. Just an email address is fine at this stage. Asking for too much information is off putting and...

If you're not already investing in clever content marketing as an estate agent, you might be falling behind your competitors. Good content can help prospective customers find you, and, even more importantly, trust you. To take it to the next level, create content for your target customers throughout the process – from before they want your services to after they’ve taken them up. For example... Consideration By creating content for your target audiences before they need your services (in ...

When you know how to use analytics, it provides a treasure trove of data that you can use to get more visitors to your estate agency website, improve your website content and convert more visitors into customers. If you don’t already have Google Analytics and Google Search Console set up, then read our simple 'how-to guides' to getting set up on those first.How to set up Google Analytics How to set up Google Search ConsoleOnce you’re all set up, there are five things to look at i...

With increased competition from online estate agents, local estate agents need to work doubly hard to compete. Online estate agents have invested heavily in their websites and therefore there’s a lot to takeaway for local estate agents looking to attract sellers in their area. Check out any of the leading online estate agents and you’ll see they all emphasise:Fixed pricing Reviews Free, no obligation valuationThey present the benefits of their services up front and make it eas...

Facebook advertising provides a wealth of opportunity for estate agents, are you making the most of it? Here's five tactics to try... Boost to reach your existing audience If you’ve already built up a following of interested Facebook fans, then make sure they see your posts. Facebook has significantly decreased the amount of organic reach that posts by businesses get, but you don’t need a large budget to reach more people. Boosting your post, even by just a few pounds, will also give you ...

As a local estate agent, you have something national chains don’t have – local knowledge. When it comes to helping people find you in search engines, that local experience can be invaluable. Here’s how to use local SEO to your advantage... Get to the top with Google My Business When people search for terms like “estate agent” in Google, the search engine often takes into account their location and shows them relevant businesses nearby. This box appears above the main search results s...