Marketing tends to attract a lot of unnecessary jargon, so it is easy to lose sight of what marketing is and why businesses need to do it. In the simplest terms, marketing is how you make people aware of your business and communicate the value of your products and services. It's also important to understand that marketing is different from sales. While marketing can help increase awareness of your business and create a desire for a purchase, in most cases, you will still need some form of pers...

Conversion Rate Optimisation (CRO) is the process of identifying, testing and improving areas of your website which are preventing visitors from converting. A conversion is whatever action you want your website visitors to take, this could be:Purchasing a product or service Purchasing a higher value product or service Signing up for an email newsletter Downloading a white paper Getting in touch.Why is conversion rate optimisation important? CRO can help increase the performance of...

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business.Why should you be doing digital market...

This animated infographic video reveals some of the recent industry numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation and social media. Enjoy!(In case you are wondering, it was created in Apple Keynote and exported as a Quicktime movie.)